user study as weapon of product innovation - public optimized pdf version

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使用者調查作為產品創新的利器與基礎 blog.drhhtang.net 唐玄輝 台科大工商業設計系 / 設計資訊與思考研究室

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2. USER The role of users Whois the users of kids clothes ? Kids, Parents, Parents friends, kids friends, Community, Performance Audience, 3. USER STUDY 4. WHY USER STUDYOpportunityNew ProductNew Business Model 5. from 6. Prevent Failure 7. USABILITY TEST theextent to which a product, process, service, or system can be used by specied users to achieve specied goals with effectiveness, efciency, and satisfaction in a specied context of use - ISO 9241-11 8. USABILITY INSPECTION 9. IDEO METHOD CARDS 10. INSPIRATION FROM OBSERVATION 11. IDEO 12. HOW TO DO USER STUDY BETTER Many Methods Be a nice and honest boy or girl Have deep understanding of your target users Be curious 13. USER STUDY 14. () () 15. iCAN APP 16. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / Autism Autism is a disorder of neural development characterized by impaired social interaction and communication, and by restricted and repetitive behavior. Isolated from environment not used to oral communication. 17. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / Current Teaching material Learn to express orally. Photo & Communication Board Family &Autism childTherapists 18. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / iCan DESIGNERSUSERS 19. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / .. 20. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / Sketch 1. 2.Idea Sketch 3. 4. 5. 21. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / 22. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / 23. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process /1. 2. 3. 1. 2. 3. 24. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / 1. 2. : :@ @ :@@3~4CM@@@@@ @ * :@@@3. : 1. @@4. 2. :: 1~4 :5~8 5. : 3. -**- 4...++(EX.31)6.:* 5.*- 6.** :*EX.*::: 25. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / /() /Mic / () / : 26. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / 10 27. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / / iCAN Intelligent Communication Boardfor iPad2Individuals with autism are often unable to use oral communication to express themselves comprehensivelyand thus suffered from many communicational obstacles. Current solutions are heavy communication bookswhere numerous pictures stored in order to prepare their oral presentation skills. With clear interface, easyoperations, and lightweight, iCan integrates sounds, gures, words to smoothen the learning process forautistic children. Its functions include the help to pronounce words correctly, to structure sentences, and tocollect personal database for gures. Through the aid of iCan, hopefully autistic children can learn basic oralcommunicational skills. 28. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process /Part 1 iCan DESIGNERSUSERSMEDICALENGINEERS 29. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / iCanNoteBook iPad 30. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / iCan app 31. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / Working Prototype 32. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / 2011/05/19-21 iListen iCan Calomanar iCare 33. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process /Part 2 iCan DESIGNERSUSERSMEDICALENGINEERS 34. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process /Designers:1. UI Designers - 2. 3. 4. 5. :+-----------------------------------------------------------------Engineers:1. UI Working Prototype 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 35. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / User Testing - *2011/07/01 iCan User Testing 1. 2. 3. OK 4. 5. 36. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / User Testing - *2011/07/03 iCan User Testing 1. 2. 3. () 4. 5. 6. 37. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / User Testing - *2011/07/03 iCan User Testing 1. 2. 3. () 4. 5. 6. 38. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process /iCAN Intelligent Communication Boardfor Android 3.0 SystemIndividuals with autism are often unable to use oral communication to express themselves comprehensively andthus suffered from many communicational obstacles. Current solutions are heavy communication books wherenumerous pictures stored in order to prepare their oral presentation skills. With clear interface, easy operations,and lightweight, iCan integrates sounds, gures, words to smoothen the learning process for autistic children. ItsAndroid 3.0 functions include the help to pronounce words correctly, to structure sentences, and to collect personal databasefor gures. Through the aid of iCan, hopefully autistic children can learn basic oral communicational skills. 39. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / 2011/09/31 - 10/31 40. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process /2011 10/14 : 41. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process /Part 3 iCan DESIGNERSUSERSMEDICALENGINEERS 42. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / APP Star / - 43. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / User Testing - *2011/11/8 iCan User Testing 1. 2. 3. 4. 44. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / User Testing - () *2011/11/12 & 17 iCan User Testing 1. 2. 3. 45. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / iCan Meeting () *2011/11/28 iCan meeting notes(Android) 1. () RGB 2. 3. 4. 5. 46. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / UI Design Process Previous Home NextThe Problems of Redesign &Designer Idea Users Study UI Design Engineers Working Prototype ResearchObservation User Testing 47. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / UI Design Process Previous Home NextThe Problems of Redesign &Designer Idea Users Study UI Design Engineers Working Prototype ResearchObservation User Testing 48. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / UI Design Process Previous Home NextThe Problems of Redesign &Designer Idea Users Study UI Design Engineers Working Prototype ResearchObservation User Testing 49. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / UI Design Process Previous Home NextThe Problems of Redesign &Designer Idea Users Study UI Design Engineers Working Prototype ResearchObservation User Testing 50. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / UI Design Process Previous Home NextThe Problems of Redesign &Designer Idea Users Study UI Design Engineers Working Prototype ResearchObservation User Testing 51. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2011 NSC DESIDNiCAN ProjectDesign Process / iCan EvolutioniCAN Intelligent Communication Boardfor iPad2 and Android 3.0 SystemIndividuals with autism are often unable to use oral communication to express themselves comprehensively andthus suffered from many communicational obstacles. Current solutions are heavy communication books wherenumerous pictures stored in order to prepare their oral presentation skills. With clear interface, easy operations,and lightweight, iCan integrates sounds, gures, words to smoothen the learning process for autistic children. Itsfunctions include the help to pronounce words correctly, to structure sentences, and to collect personal databasefor gures. Through the aid of iCan, hopefully autistic children can learn basic oral communicational skills. 52. IDEAS FROM THE CASE Design lead Innovation ProcessODM Using the user study as the origin toward innovative products Most Taiwancompanies do not have this kind of experience Every One is resource for User Study Kids, Parents, Engineers, Teachers, Doctors () 53. ICAN USER Kids with Autism preventfrom breaking tablet self-learning Parents teaching assistant ACCUMULATE KNOWLEDGE ABOUT USERSDesigners Know How 54. LATEST INTERVIEW TURN OBJECT OBSESSION INTO HUMAN INTERACTION - REAL FACEBOOK ACCican 55. ican 56. 57. COMMUNICATIONT shape personCommunication is crucial How to convince IT staffs to work for you without payment ! It is necessary to communicate with other departmentVery Personal 58. TIPS Many can do UXR Designers need to have INSIGHTS as innovative concept trigger User Needs Details of Concepts Because Results of UXR 59. BLUE SEA & RED SEA Most User Study in Company focuses on Usability Test RedSea 80% time on 20% differences This Project focuses on User Study Blue Sea 20% time on 80% differences 60. BUSINESS TALK Not sure about the sale 10000 Kids with Autism in Taiwan extreme users general users 61. iCANICTNational Taiwan University of Science and TechnologyDepartment of Design iOS - Android - 62. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2012 NSC DESIDNiCAN ProjectDesign Process /iCanCombining advanced ICT and digitalcategorization system. iCAN Intelligent Communication Board for iOS & Android 3.0 System Individuals with autism are often unable to use oral communication to express themselves comprehensively and thus suffered from many communicational obstacles. Current solutions are heavy communication books where numerous pictures stored in order to prepare their oral presentation skills. With clear interface, easy operations, and lightweight, iCan integrates sounds, gures, words to smoothen the learning process for autistic children. Its functions include the help to pronounce words correctly, to structure sentences, and to collect personal database for gures. Through the aid of iCan, hopefully autistic children can learn basic oral communicational skills. 63. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2012 NSC DESIDNiCAN ProjectDesign Process / iOS & Android Table PC 1. Touching can train their ngers agility. 2. Camera help them to take the photos they need. 3. 10Best size for interactive teaching & learning. 64. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2012 NSC DESIDNiCAN ProjectDesign Process / Design Feature 1 iCAN systematically classies the vocabulary cards, being easy to use.The vocabulary cards in need could be found easily and quickly. 65. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2012 NSC DESIDNiCAN ProjectDesign Process / Design Feature 1 iCAN systematically classies the vocabulary cards, being easy to use.The vocabulary cards in need could be found easily and quickly. 66. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2012 NSC DESIDNiCAN ProjectDesign Process / Design Feature 2 Pressing the vocabulary card plays back its pronunciation. 67. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2012 NSC DESIDNiCAN ProjectDesign Process / Design Feature 3 The vocabulary cards can be switched between pictures and words to further assist the learning of written words. 68. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2012 NSC DESIDNiCAN ProjectDesign Process / Design Feature 4 Pulling different vocabulary cards to make sentences and practice conversations. 69. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2012 NSC DESIDNiCAN ProjectDesign Process / Design Feature 5 Saving frequently used sentence for rehearsal and improvement of Efciency in Learning. 2011 / 07 / 20 32 1 70. National Taiwan University ofScience and Technology /Department of Industrial andCommercial Design2012 NSC DESIDNiCAN ProjectDesign Process / Design Feature 6 Users can add new cards by taking pictures using the camera on tablet computer, or importing from its albums. 71. Parentsare the main care givers, we just do what we need to do as a designer to make our user effectively efciently satisfactorily to user our app. We are not admirable, parents taking care of autistic kids are. iCAN did provide some social impact. JOIN US if you are great designers or UXR with a heart for people. 72. Thanks for your listeningtwican.weebly.com