using business war gaming to generate actionable intelligence
DESCRIPTION
Using Business War Gaming To Generate Actionable Intelligence. 圖資三 江如意 詹念琪 歐怡安. Jay Kurtz. Having a basic understand of the Business Wargame Do you need a Business Wargame ?. KappaWest 總裁 Jay Kurtz. What is a Business Wargame ? Wargame structure Wargame Purposes - PowerPoint PPT PresentationTRANSCRIPT
USING BUSINESS WAR GAMING TO
GENERATE ACTIONABLE INTELLIGENCE
圖資三 江如意 詹念琪 歐怡安
Introduction
Wargame Concepts
Selected Wargame Tools
Introduction
Wargame Concepts
Selected Wargame Tools
•Jay Kurtz
KappaWest 總裁 Jay Kurtz
• Having a basic understand of the Business Wargame• Do you need a Business Wargame?
Introduction
Wargame Concepts
Selected War game Tools
• What is a Business Wargame?• Wargame structure• Wargame Purposes• “Green Path” v.s. “Red Path”• Is a Business Wargame appropriate?
What is a Business Wargame?
RPG (role-played game)
What is a Business Wargame?
RPG (role-played game)
Simulation of
business situations
What is a Business Wargame?
RPG (role-played game)
Simulation of
business situations
Real or fictional situation
What is a Business Wargame?
RPG (role-played game)
Simulation of
business situations
Multiple parties
represented
Real or fictional situation
Team in a Business Wargame
Team in a Business Wargame
Team in a Business Wargame
Team in a Business Wargame
Business Wargame Purposes
Support “Green Path”
planning
Generate the intelligence
“Green Path” V.S. “Red Path”
“Green Path” V.S. “Red Path”
Now•Existing products•Existing services•Capabilities & limitations•Culture•Relationships•Systems•Technology•People & skill sets
“Green Path” v.s. “Red Path”
Now•Existing products•Existing services•Capabilities & limitations•Culture•Relationships•Systems•Technology•People & skill sets
Future Reality•Markets•Channels•Customers•Goals•Competition•Shareholder expectations
“Green Path” v.s. “Red Path”
Now•Existing products•Existing services•Capabilities & limitations•Culture•Relationships•Systems•Technology•People & skill sets
Future Reality•Markets•Channels•Customers•Goals•Competition•Shareholder expectations
Red Path
“Green Path” v.s. “Red Path”
Now•Existing products•Existing services•Capabilities & limitations•Culture•Relationships•Systems•Technology•People & skill sets
Future Reality•Markets•Channels•Customers•Goals•Competition•Shareholder expectations
Red Path
Green Path
Business Wargame Purposes
Support “Green Path” planning
Generate the intelligence
Business Wargame Purposes
Look Forward to
“the Future”
External Situation Internal Situation
Is a Business Wargame appropriate?
External Situation Internal Situation
Is a Business Wargame appropriate?
The market is shifting.New competitors are
entering the market.A significant competitor
is shifting it’s strategy.
External Situation Internal Situation
We are over confident.We have a poor
consensus.We’re doing “red path”
planning.
Is a Business Wargame appropriate?
The market is shifting.New competitors are
entering the market.A significant competitor
is shifting it’s strategy.
Introduction
Wargame Concepts
Selected Wargame Tools
•Where tools fit in Wargame process•“Big Picture”•Mapping
Where tools fit in wargame process
Where tools fit in wargame process
Data
Where tools fit in wargame process
Informatio
n
Data
Where tools fit in wargame process
Informatio
n
Intelligenc
e
Data
Plain
& Action
Where tools fit in wargame process
Informatio
n
Intelligenc
e
Data
Plain
& Action
Where tools fit in wargame process
Informatio
n
Intelligenc
e
Data
Success
The “Big Picture”
Mapping
Mapping
Mapping
Mapping
Mapping
Keep investing
Mapping
Mapping
Mapping
Mapping
Keep investing in B 、 D 、 H 、 J
Selling A & C to Competitor Green and let them fight it out
Not invest much in E
Question?