using mobile technologies for outreach and education
DESCRIPTION
Learn from their experiences, ask questions, and leave with some ideas for how your nonprofit or library can utilize mobile technologies for outreach and education. This webinar is for people who are beginning to explore using mobile technology and have questions on how to get started.TRANSCRIPT
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Using Mobile for Outreach and EducationJuly 16, 2009Conference Call: 866-740-1260Access Code: 6339392
Sponsored by
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
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Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
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• This seminar will be available on the TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
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• After the webinar, you can ask follow-up questions in the Emerging Technology Forum:– tinyurl.com/mbo826
talks!
Using Mobile for Outreach and EducationFacilitator: Kami Griffiths, TechSoupPresenters: Adam Shyevitch, Michael Sabat
Sponsored by
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Today’s Speakers
Volunteers: Becky Wiegand, Laura Newton (TechSoup)
Kami GriffithsTechSoup
Adam Shyevitch
Boston After School & Beyond
Michael SabatMobile Commons
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Agenda
• Overview: Mobile Basics• Using Mobile to Provide Services• Using Mobile to Broadcast
Information• How to Get Started• Audience Q&A• About TechSoup
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Why Go Mobile?
• 250 million mobile phones in the United States
• We send more than 1 billion text messages daily in the United States alone
• 58% of all Americans have sent or received a text message
• Mobile is an immediate and urgent method of communication with constituents
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Mobile Basics
Short Code: 5 or 6 Digits
Keyword: Corresponds to Campaign or Subscription
VP
Short Code
Keyword
Short Message Service (SMS)
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Mobile Basics
• Text Alerts• Text-to-Data• Text-to-Voice • Text-to-Screen• MMS and Video• Smartphone Apps
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Mobile Basics
• Approaches to mobile use:– ‘Pull’ Technologies: your constituents
contact you via mobile to request specific information; you respond with customized information
– ‘Push’ Technologies: you broadcast information via mobile to a distribution list of subscribers who give you permission to send them messages
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Using Mobile to Provide Services‘Pull’ Technologies
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Using Mobile to Provide Services‘Pull’ Technologies
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Program Information on Mobile
1. Text “AFTERSCHOOL” to a five digit short code to access system.
2. Receive menu of options.
Txt in yr address, age, and interest code 1 for arts 2 sports 3 academics 4 music 5 new media 6 jobs 7 environment 8 GLBTQQ 9 other. Like this 373 Chelsea 16 4
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Program Information on Mobile
1. Text “AFTERSCHOOL” to a five digit short code to access system.
2. Receive menu of options.
3. Reply with 31 Heath 16 1
4. Receive answer with click to dial phone number
Diablo Glass School123 Terrace StreetMTWT617- 442-7444 diabloglassschool.com Neighborhood Network Television3025 WashingtonMTWTFSa 617-708-3224www.bnntv.org
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Public Health Information for Youth
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Public Health Information on Mobile: Text to Computer
• Text YOUTH to five digit short code
• Outgoing Message 1: Txt in yr zip, age, and question code 1 for sex 2 pregn’cy 3 STD/HIV 4 drugs 5 smoking 6 violence 7 anxiety 8 housing 9 hunger Like this 02130 16 4.”
• Reply: 02130 16 4
U can stop using Dial 911 if emgncy Or JP Health Center 640 Centre St. ask fr Julie 617-983-XXXX [email protected]
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Public Health Information on Mobile Text to Person
• Text YOUTH to five digit short code
• Outgoing Message 1: Ask your confidential Q about school, sex, parenting, drugs, violence, anxiety, housing, hunger, or other health concern. We’ll reply within 4 hours.”
• Question: drug rehab, JP
Hi. It’s great UR seeking help. The best place 2 start is JP Health Center @ 640 Centre St. ask fr Julie 617-983-XXXX [email protected] Good luck!
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Youth Reporting
+ Google Maps
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Youth Reporting
SMS Text Poetry
SMS Story Telling160-Character Chapters
Simple Twitter Account
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Using Mobile to Broadcast Information ‘Push’ Technologies
• Build your subscriber list
• Opt-in to receive messages
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Using Mobile to Broadcast Information ‘Push’ Technologies
Step 2: Constituent gets audio talking
points and is connected to the Governor’s office
Step 1: Food and
Water Watch sends a text action
alert
SMS Action Alert to Voice Call
Call Governor : Schwarzenegger to tell him to protect our water!
Reply with “Call” to be connected.
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Using Mobile to Broadcast Information ‘Push’ Technologies
Create Interactive Events
Messages from Constituents can be pushed to JumboTrons and screens, like this one in front of the California Governor’s Mansion
Tell the Governor: REAL healthcare reform means AFFORDABLE healthcare. Text IOH to 30644.
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Getting Started
• Set Goals• Select a Mobile Application Provider
– Vendor Options• Aggregator• Management Service• Messaging Service• Marketing Service
– Shortcode Options:• Vanity shortcodes, random shortcodes,
shared shortcodes
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Getting Started
• Issues/Considerations– ‘Pull’ Technologies:
• Automated systems vs. staffed systems• Recipients may incur cost per text message• Advertising cost to promote text lines to target
audiences
– ‘Push’ Technologies:• Opt-in: getting people’s permission to contact them• Build list• Carefully manage how frequently messages are
sent
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Cost Structure
• One-time set-up fees (licensing fees)• Ongoing hosting fees, messaging
fees, short code fee
Make sure you understand the final cost of service
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Budget
• Set up fees from $1,700 to $6,000• Monthly fees from $250 to $2,500• Messaging costs:
– Round trip message: assuming 5,000 messages/month, estimate $0.035 - $0.04 per
– Some vendors sell blocks of messages
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Resources
Mobile Commons BlogMobile Giving InsiderMobileActiveMobile Marketing AssociationMobileVoterCenter for Future Civic Media
talks!
Questions?
Submit your questions using the chat box.
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Continue the Discussion…
Additional questions can be answered by posting in the TechSoup Emerging Technology forums:
– tinyurl.com/mbo826
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center– Request donated software, hardware, and
online services– Join our community forums to learn from
your colleagues– Browse upcoming events and conferences
Using Mobile for Outreach and EducationConference Call: 866-740-1260 Access Code: 6339392
Thank you to our Webinar Sponsor!
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week:Monday 1:00 pm Mountain Standard Time (MST)Wednesday 9:00 am MSTThursday 1:00 pm MSTFriday 9:00 am MST
For more information: pages.readytalk.com/techsoup.html
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For more information contact: Kami [email protected]