using social media to market apartments
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Using Social Media to Market Apartments
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What is Social Media Marketing?
Tim Berners-LeeOn March 13, 1989, he published a paper that laid out the WWW.
“The Web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy.” - “Weaving The Web”
by Tim Berners-Lee
It’s this…
These conversations are powered by...
•Social networks•Blogs•Microblogs•Photo sharing•Video sharing•Wikis
via these…
TextTextText
…and a few others
Why is Social Media Marketing
Important?
3 Reasons
1. It’s a ME Econo(ME)2. It’s the way our target renter
communicates3. It allows us, as operators, to
participate in the conversation
Four examplesyour property can
use today
Facebook Fan Page
Type: Social networking site
Users: 150 million+
Stats: Average user has 100 friends
3 billion+ minutes are spent each day
700 million photos added daily
MySpace
Type: Social networking site
Users: 100 million+
Stats: 55.7+ million unique users per mth
17.5+ million daily unique logins
Type: Blog
Users: 346 million blog readersStats: 77% of active internet users read blogs
Community Blog
Video Contest
Type: Video Sharing Site
Users: 72 million+
Stats: 10 hours of video uploaded each
minute
Social Media Marketing is all fine and good until
someone uses it against you…
“The power of the consumer’s voice has never been stronger...It’s impacted consumer behavior and how companies operate.” - David Daniels, VP & Research Director, Jupiter Research
The best thing that can happen to your organization.
Five sites for YOUto get connected
• Facebook• MySpace• Twitter• Google Alerts• Multifamily Insiders
Further Reading:
• Groundswell - Li & Bernoff• Cluetrain Manifesto• Tribes - Seth Godin• SocialMediaToday.com• MarketingProfs.com
Free Resources•Websites you can use today
to market your community
Online Classifieds
• Craigslist.org
• Backpage.com
• Kijiji.com
• Oodle.com
• Yourfreeads.com
• Yourfreeads.com
• Geebo.com
• Hotpads.com
• Citycribs.com
• Whoinstlou.com
Craigslist
Thank You