using wordpress for non profits and political campaigns

Using WordPress for Non-Profits and Political Campaigns

Maurice Cherry – January 8, 20103eighteen media

http://www.3eighteenmedia.com

2010 WordCamp Atlanta – Atlanta, GA

AGENDA

Who is this guy?What is currently used?Why use WordPress?Who else is doing this?Questions


Who isthis guy?


HEY LOOK! IT’S ENRICO PALAZZO!

• Principal at 3eighteen media

• Chairman of the Black Weblog Awards

• Former Director of New Media for the Borders for Atlanta Campaign

• Eleven years web and graphic design experience

• Six years social media strategy experience

• (Awesome hair, not pictured)


What iscurrently used?


A LITTLE BIT OF EVERYTHING


THESE ARE GOOD, BUT…NPOs and Campaigns want more…and less


MOREcontrol over contentcontrol over designoutreach to their audienceadvanced functionality

LESScomplexitytime spent on updatesfunds spent overall


Image courtesy of Logic Bomb Labs

Why useWordPress?


IT PUTS YOU IN CONTROL

• Easy “five-minute” installation• Core upgrades at the push of a button• Upload and manage images, documents, and

media files• Set user levels for ultimate editorial control• Easy control panel and “widget-based”

content blocks let you change website information without knowing any code


IT’S WIDELY USED

• WordPress has been downloaded over 1.5 million times

• Used by American Red Cross, the City of San Francisco, the Army, the Air Force, and more

• Robust spam protection and user registration right out of the box

• Did I mention it’s free? No annual license fees or user license costs necessary!


IT’S CONSTANTLY IMPROVING

• WordPress is built on solid, tested code• Web-based, and available on mobile devices• Open-source development means a

community of active users help keep WordPress great

• User-friendly interface and navigation• Future WordPress updates will lock-in features

and offer more functionality


SEARCH ENGINES LOVE IT

• Easily change your site’s title, keywords, and description for search engines from the control panel

• WordPress, out of the box, outputs fully standard-compliant code, which search engines can easily index


NEED SOMETHING EXTRA? THERE’S A PLUGIN FOR THAT• Plugins let you add more functionality to

WordPress• Plugin type examples: Contact forms,

fundraising thermometers, social media profile links, e-mail service provider forms, YouTube video galleries, photo galleries, etc.


CAPTURING E-MAILS FORE-MAIL NEWSLETTERS


CAPTURING E-MAILS FORE-MAIL NEWSLETTERS


•Benchmark Email•Constant Contact WordPress Widget•Emma Email Signup•iContact Widget•MailChimp List Subscribe Form•Vertical Response Newsletter Widget•WP Email Capture

COLLECT MONEY AND DISPLAY FUNDRAISING PROGRESS


COLLECT MONEY AND DISPLAY FUNDRAISING PROGRESS


•Authorize.net WordPress Integration*•Donate Plus•Gaboinked! ChipIn Sidebar Widget•Our Progress•ProgressFly•TrialPay Widget•WordPress Paypal Donation

RANK HIGHER IN SEARCH ENGINE RESULTS


RANK HIGHER IN SEARCH ENGINE RESULTS


•All in One SEO Pack•Broken Link Checker•Google XML Sitemaps•Robots Meta•SEO Smart Links•WP Auto Tagger•Yet Another Related Posts Plugin

BUILD AND FOSTER ANONLINE COMMUNITY


•Groups•Profiles•Friends•Forums•Private Messages•Activity Streams…and more!

http://www.buddypress.org

http://www.buddypress.org/�

OTHER USEFUL PLUGINS


•Akismet•Google Analytics•Role Manager•Search Everything•Sociable•Widget Context•WP Super Cache

Who else isdoing this?


Questions?


Thanks , and enjoy the rest of WordCamp Atlanta!

Using WordPress for Non-Profits and Political Campaigns

January 8, 2010


MAURICE CHERRYhttp://www.mauricecherry.com(Rate me at SpeakerRate.com!)

BLACK WEBLOG AWARDShttp://www.blackweblogawards.com

3EIGHTEEN MEDIAhttp://www.3eighteenmedia.com

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using wordpress for non profits and political campaigns

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