ux디자인을 넘어 서비스디자인으로

125
2013.10.30 한한한한한한한한 한한한한한한한한한 한한한 한한 UX 한한한한한한 한한한한한한한한

Upload: seong-won-yoon

Post on 20-Nov-2014

4.945 views

Category:

Design


2 download

DESCRIPTION

제목 : UX World 2013 컨퍼런스 일자 : 2013.10.30. 장소 : 양재동 엘타워 그랜드 홀 주관 : 한국 IDG http://www.itworld.co.kr/news/84438 발표자 : 윤성원 한국디자인진흥원 서비스디지털융합팀 팀장 주요내용 : 최근 서비스디자인이 부상하는 배경에 대해 소개하고, UX디자인과 비교하여 어떤 공통점과 차이점이 있는지에 대해 공유한다. 특히 새로운 디자인의 비전을 제시하고 사회문제를 해결하는 역할에 대해 주목하여 디자인이 연구개발에서 앞으로 어떤 역할을 하게 될 것인가와 미래 산업 융합 생태계의 형성에 있어 어떤 역할을 해야 할 것인지, 그것을 위해 디자이너들에게는 어떤 역량이 필요해 질 것인가에 대해 생각해본다. * 다운로드하시면 PPT 슬라이드 노트에서 내용과 관련된 설명을 보실 수 있습니다. * 출처 : 쓸만한웹 http://www.usableweb.co.kr

TRANSCRIPT

  • 1. UX 2 0 1 3 . 1 0 . 3 0

2. [email protected] www.usableweb.co.kr http://www.facebook.com/usable . , R&D, . , , , , 3. UX 4. 5. 6. , 2013, 7. , 2007, 8. . 2012 9. Vision of the Future1996 , Philips Design Center , : http://www.youtube.com/watch?v=hvGb-o2Y_Xo , . 10 (2005) , , /, 4 . 10 80% , 9 10. 11. * : , 12. : , . : , 13. 20,000 . : 14. . . : 15. , . businessengineering design 16. , . business Lean StartupAgile DevelopmentengineeringService designdesign 17. , . 1. * Seed base -> Needs base, 2. 3. 4. * , ? 18. , . ? 19. 20. GDP 2010 58.2%- ( ) * OECD , GDP 69.2%(2007), GDP 82%(2006)* 81.6% 8 - , * GDP 60.7%( , 2010, ) 21. - 22. . detail-oriented* (Maslows hierarchy of needs) 23. . , 2008, 24. ? () () ( ) ( ) , , 25. MBA, MFA , managementdesignRisk managingRisk taking 26. & & 261,000 & 200 27. , . 28. ? : Closing the delivery gap, 2005, Bain & Company, Inc. 29. ? 30. ? 31. R&D ? 32. Google 2018 Grand Transition http://goo.gl/uoxbVG* 5 . 33. 1. 2. , 34. R&D R&D . 35. technologydesign 36. . .Gap 37. R&D . 38. R&D . 39. 40. C. , (Art-piece) . (Chris Lefteri) . . 2011.* . 201341 41. C. , (Art-piece) ?2. , () . (Hand storming) * . 2013 42. C. , (Art-piece) ?3. * . 2013 43. R&D ? Seeds Based Needs Based 44. 45. . SF * IT 2013 46. ? 47. 48. , ResearchPractice, ? , , ? , skill 49. design thinking social innovation, service design , . The Design Comedy: In Defence of Irony core77 , 2010.6.3. Tim Parsons 50. UX , ? 51. ? 52. UX 1993 Donald Norman1991 Michael Erlhoff KISD(Kln International School of Design) User Experience Architect UX : SD : 53. 1991Michael Erlhoff1995Birgit Mager UASC(University of Applied Sciences in Cologne) 2001live|work . 2003 , ( )2004SDN(Service Design Network) KISD, , , , 2006 Emergence 2006 ()2007 Dott07 ()KISD(Kln International School of Design) * : 54. , , , , * : cAir, redefining air travel for families. RKS design * : http://vimeo.com/51083733 55. * : cAir, redefining air travel for families. RKS design * : http://vimeo.com/51083733 56. , , , , , 57. : http://www.slideshare.net/jaminhegeman/service-design-an-interaction-design-perspective 58. UX 59. ? 60. ? IDEO (BOA) , -> 1. . 2. , . 3. .4. . : http://reflectionsintheword.files.wordpress.com/2010/02/coin-tower.jpg 61. ? 2005 250 , 1,200 , 99%, 2006, 62. [ ] ? 63. [ ] ? 64. ? 65. 66. 67. Focus - Perspecti ve , , , , , 3C, 5 Forces Model, BPR(Bu , , , , , , Methods siness Process Reengineering), , , 6sigma Thinking (Logical thinking) (Design thinking) (Design thinking)Output (Report) (Report) / CompanyMckinsey, Boston Consulting Group, Accenture IDEO, Engine, Live|works, Designthinkers COPPER U, Adaptive path, PXD : , , 2010 68. , , , , , , , , , ,, , ,, , 69. Front stage Back stage , / Front stage Touch point( ) , , Ethnography, Survey, Persona, Usability Testing, Scenario + Back stage (Service blueprint), (Stakeholder Map) (Customer Journey Map), (Service Prototyping) , , , , UI , , () . (End user) 70. SSME: Service science, management, and engineering , , (analysis) (synthesis) (control) (implementation, embodiment) ( , ) , () , , , (standardization) , Empathy, Human touch : . : , , , , * , 2011 71. , , 72. 73. ? 74. , , , , , , , , , , (RED) * : ( , 2010, ) 75. , , 2000 , , , , , , , , , , 76. [UI - UX ] Graphic User Interface designInteraction DesignUser eXperience designCustomer eXperience designService Design 77. [UI - UX ] Graphic User Interface designUserInteraction eXperience Design designCustomer eXperience designService Design * 78. ? 79. 1 . [] [] ? , , , , . 80. . : Closing the delivery gap, 2005, Bain & Company, Inc. 81. Understanding , . observations : ANA , Engine-KIDP , 2010 82. [] 83. * ( ) 84. tangible} intangible : Tripod Design Co., Ltd. 85. tangible} intangible : Tripod Design Co., Ltd. 86. tangible} intangible : Tripod Design Co., Ltd. 87. tangible} intangible 88. [] 89. ?Patricia Moore, 3(1979~1982) : http://www.youtube.com/watch?v=-lk7ZmV3gYY 90. 26 1979 3 80 . ? . . , . 3 . . , GE, , . ABC 50 . * : 2012 9 91. 2 . ? , , , , . 92. the University of Maryland, Brent Goldfarb and David KirschEdward Tenner TED http://www.ted.com 93. 1938, , 1959 - 914 , 94. . () () 2010 2012 3 200 . 60%, 1 . 95. () C&T 96. () C&T 97. + () ( ) : - - - - - - - - - 98. 99. , R&D , . 100. , R&D , . 5G ++ + , ++ UX, HCI+ +4D + + 101. , R&D , . Needs , // . [ R&D , ] [ ] . R&D . R&D , . , , R&D . 102. ? 103. IT 104. 105. designDIVE 106. . . 2013.9.109 107. [, ] . , , 2013 R&D http://www.slideshare.net/inaeJung/ss-26622083110 108. , HCD , PDF . 11 . IDEO.org http://goo.gl/Igbnk111 109. 2. Restarting Britain 2. Design and Public ServiceDesign for Public Good . . . ' ' . . . 2013 3 . . 2013 4 .http://cafe.naver.com/usable/2610http://cafe.naver.com/usable/2612 110. [] , , , . 2013 R&D http://www.slideshare.net/usableweb/ss-16567992 111. [ ] ., , . 2013 R&D http://www.slideshare.net/usableweb/2013-2nd-aid-kitfinal 112. [ ] . IRI FRUM, . 2013 R&D http://www.slideshare.net/usableweb/ss-25578081 113. Tool Kit 114. , , (Hear), (Create), (Deliver) 1. - 2. - 3. * : www.ideo.com 115. * : www.ideo.com 116. 51 * : www.ideo.com 117. , Plan, Communicate, Insight, Design, Workshop 5 1. 2. 3. 4. 46 PDF * : The Social Innovation Lab for Kent (SILK) http://socialinnovation.typepad.com/silk/ * : http://www.crevate.com/ 118. * : http://www.fuelfor.net (, 2009) 119. 9 http://vimeo.com/36132314* : http://servicedesign.co.kr 120. Namahn Yellow Window PDF . , persona cards, touchpoint card http://www.servicedesigntoolkit.org/ 121. , . . / , . . , . . 122. [email protected] usableweb.co.kr