ux no dia-a-dia
TRANSCRIPT
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UX no dia a diaSergio Naiki
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SERGIO NAIKIDesigner, surfista, querendo um
mundo melhor.
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DESIGN DIGITAL
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USABILIDADEé um termo usado para definir a facilidade com que as pessoas podem empregar uma ferramenta
ou objeto a fim de realizar uma tarefa específica e importante. A usabilidade pode também se referir aos métodos de mensuração da usabilidade e ao estudo dos princípios por trás da eficiência
percebida de um objeto. - wikipedia.org 2015
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Teste
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Pergunta
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S5 iPhone 6 iPhone 5c Moto X 2014 Moto G 2014Xperia Z3 Xperia Z2
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Acerto Tempovs
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“Pô japonês, você que fica aí analisando as coisas, qual roda é melhor?"
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"Você quer andar com ela ou deixar parada?"
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Objetivo
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Objetivo Utilidade
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Necessidades do usuário
Lucro para a existência do
projeto+
Foco de UX
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UsuáriosPedido Protótipos Resultado
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Pedido
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Dificuldade na logostica dos CDs
Problema
Problema
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Elaborar um player de músicas para lojistas / PDVs.
Pedido
Pedido
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Sistema Player localRadio Ibiza
Seleciona músicas Distribui playlists
Status de players Confirma conexão
Fluxograma do servidor
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Login Player
Controlador
Vinhetas
Notificação de automóvel
Configurações
Sincronizador
Pré-programadas
Programadas
Playlists
Placa de áudio
Fluxograma do player no PDV
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Perguntas
1. O computador do player tem mais de uma função? Ou será apenas para controlar o player?
2. Qual o número de vinhetas em média? Quantas programadas e quantas pré-programadas?
3. Input de vinhetas serão feitas remotamente (admin) ou local (lojistas)?
4. Quantas vezes ao dia as notificações de automóveis serão ativadas? Algo a declarar aqui?
5. Sobre as playlists, tem algum fator especial / diferencial?
6. Qual a frequencia de troca de playlists? Quantas playlists tem por cliente?
7. Configurações, será apenas a placa de som? Algo mais?
8. Qual a frequencia de utilização do Sincronizador?
9. Exemplo de cliente grande e de cliente pequeno?
10.As músicas tem nome?
11.Resolução de tela?
12.Configuração padrão dos computadores?
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Usuários
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Tipos de usuários e cenários
Lojas Hotéis Restaurantes
Lojistas Recepcionistas Gerentes
Administrativos Vendedores
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Jornada de usuário na loja
Início do dia
Durante do dia
Final do dia
Atendente ocupado acessando o computador do player com função de caixa.
Preparativos para encerramento de
expediente.
Preparativos para iniciar os trabalhos
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Jornada de usuário na loja
Computador multi-funcional
Evitar cliques acidentais
Horário para sincronizar
! ! ?
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Jornada de usuário na loja
Início do dia
Durante do dia
Final do dia
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Exemplo aplicação de widgets
Cenários de widget
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Exemplo aplicação de widgets
Cenários de widget
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Exemplo aplicação de widgets
Cenários de widget
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Protótipos
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Timeline da música
250 px
200 px
Área clicável
Wireframe do player
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Wireframe do player
Botão de “pause” numa tela segundária para evitar cliques acidentais
Botão para expandir o menu secundário
Botão fechar
Controles de volume +-
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Ativar / desativar playlists
Wireframe do player
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Área maior para exibição de listas
Paginação para evitar bugs em computadores menos potentes.
Wireframe do player
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Limitação de área para atender aos monitores menores
800x600
1024x768
1280x960
Wireframe do player
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Resultado
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Resultado visual do player
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Resultado visual do player
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Resultado visual do player
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UsuáriosPedido Protótipos Resultado
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Pedido
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Dificuldade dos clientes em escolher os itens do prato
Problema
Problema
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Elaborar um montador digital de pratos do Spoleto
Pedido
Pedido
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Montar o prato ImprimirEntrar no
site
Fluxo de funcionamento
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Usuários
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Fluxo do pedido de pratos
Massa
Lasagna
Risotto
Cappelletti de Carne, Cappelletti de Frango, Ravioli de Ricota, Ravioli de Tomate Seco, Ravioli de Queijo com Presunto e Ricota, Ravioli de Picanha, Ravioli de Gorgonzola
Bolognesa, Queijo com Presunto
Salada Pequena, Grande, Massa (Farfalle, Penne ou Fusilli Integrale)
MolhoCaesar, Italiano Light,
Spoleto, Mel e Mostarda, Rosé, Mel e Mostarda
Light
RefogarAzeite
ManteigaFarfalle, Fettuccine, Fusilli Integrale,Penne, Spaghetti
TamanhoBambiniNormalMamma
Molho TradicionalTomate
BolognesaQuatro Queijos
BrancoFunghiRosé
Molho EspecialEspecial
Bolognesa ClássicoCamarão ao Vinho Branco
Pomodoro
Ingredientes
AbobrinhaAlcaparrasAlhoAlho PoróAzeitona PretaBaconBrócolisCamarãoCarne de Sol*CebolaCenouraChampignonErvilhaFrangoGorgonzolaLinguiça CalabresaMilhoMussarelaOvo de CodornaPalmitoPassasPeito de Peru CozidoPresuntoQueijo Coalho*Queijo MinasSalmãoTomateTomate Seco
+ 4 ingredientes adicionais
* Ingredientes disponíveis somente no Nordeste
RefogarAzeite
Manteiga
Gnocchi TamanhoBambiniNormal
Opcionais
• Carnes (Frango Fidalgo, Frango
Dourado, Almondega,
Polpettone de Carne,
Polpettone de Frango)
• Gratinar
TamanhoNormal
8 Ingredientes
8 Ingredientes
TamanhosBambini - 4 ingredientesNormal - 8 ingredientesMamma - 10 ingredientes
SaladasPequena - 4 ingredientesGrande - 8 ingredientesMassa - 8 ingredientes
“Gratinar”Evidenciar na versão print para ser vista pelo cozinheiro do Spoleto
4 ou 8 Ingredientes
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Fluxo do pedido de pratos
Massa
Lasagna
Risotto
Cappelletti de Carne, Cappelletti de Frango, Ravioli de Ricota, Ravioli de Tomate Seco, Ravioli de Queijo com Presunto e Ricota, Ravioli de Picanha, Ravioli de Gorgonzola
Bolognesa, Queijo com Presunto
Salada Pequena, Grande, Massa (Farfalle, Penne ou Fusilli Integrale)
MolhoCaesar, Italiano Light,
Spoleto, Mel e Mostarda, Rosé, Mel e Mostarda
Light
RefogarAzeite
ManteigaFarfalle, Fettuccine, Fusilli Integrale,Penne, Spaghetti
TamanhoBambiniNormalMamma
Molho TradicionalTomate
BolognesaQuatro Queijos
BrancoFunghiRosé
Molho EspecialEspecial
Bolognesa ClássicoCamarão ao Vinho Branco
Pomodoro
Ingredientes
AbobrinhaAlcaparrasAlhoAlho PoróAzeitona PretaBaconBrócolisCamarãoCarne de Sol*CebolaCenouraChampignonErvilhaFrangoGorgonzolaLinguiça CalabresaMilhoMussarelaOvo de CodornaPalmitoPassasPeito de Peru CozidoPresuntoQueijo Coalho*Queijo MinasSalmãoTomateTomate Seco
+ 4 ingredientes adicionais
* Ingredientes disponíveis somente no Nordeste
RefogarAzeite
Manteiga
Gnocchi TamanhoBambiniNormal
Opcionais
• Carnes (Frango Fidalgo, Frango
Dourado, Almondega,
Polpettone de Carne,
Polpettone de Frango)
• Gratinar
TamanhoNormal
8 Ingredientes
8 Ingredientes
TamanhosBambini - 4 ingredientesNormal - 8 ingredientesMamma - 10 ingredientes
SaladasPequena - 4 ingredientesGrande - 8 ingredientesMassa - 8 ingredientes
“Gratinar”Evidenciar na versão print para ser vista pelo cozinheiro do Spoleto
4 ou 8 Ingredientes
1 2 3 4 5
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Protótipos
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Wireframes
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Wireframes
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Wireframes
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Wireframes
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Wireframes
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Wireframes
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Wireframes
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Wireframes
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Wireframes
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Wireframes
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Wireframes
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Construção do HTML
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Construção do HTML
Massa / Salada
Molho(s)Ingredientes
Opcionais
Z-index
Louça
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Construção do HTML
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Construção do HTML
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Construção do HTML
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Construção do HTML
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Construção do HTML
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Construção do HTML
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Resultado
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Fluxo da vida real
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Fluxo da vida real
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Fluxo da vida real
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Fluxo da vida real
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Fluxo da vida real
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Fluxo da vida real
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Fluxo da vida real
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Fluxo da vida real
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Cozinha Lavagem
Refeitório
![Page 86: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/86.jpg)
Problemas :(
Pratos sujos quebrando
Muito tempo perdido no
horário de rush
Mal equilibrados ou organizados
Separar pratos para lavar
![Page 87: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/87.jpg)
![Page 88: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/88.jpg)
Problema específico
![Page 89: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/89.jpg)
Solução
Organizar os pratos na bancada de entrega
![Page 90: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/90.jpg)
Bancada
Limpo
MáquinaSujo
![Page 91: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/91.jpg)
Protótipos / Testes
![Page 92: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/92.jpg)
Jogar fora o excedente
Ir até a bancada
Deixar os pratos na bancada
Agradecer
Jornada de usuário
![Page 93: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/93.jpg)
Jogar fora o excedente
Ir até a bancada
Deixar os pratos na bancada
Agradecer
Jornada de usuário
![Page 94: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/94.jpg)
Hello, can you please…
1
![Page 95: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/95.jpg)
Hello, can you please…
Thank you man! Bye!
:(
1
![Page 96: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/96.jpg)
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2
G M P pp
![Page 98: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/98.jpg)
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BigMedium
Small Tiny
3
G M P pp
![Page 100: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/100.jpg)
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4
G M P pp
![Page 102: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/102.jpg)
4
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4
![Page 104: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/104.jpg)
4
Bancada
Limpo
MáquinaSujo
Bancada
Limpo
MáquinaSujo
![Page 105: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/105.jpg)
SoluçãoProblema Protótipos Resultado
![Page 106: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/106.jpg)
Sitemap Fluxograma Jornada de usuário
Teste de usabilidade
Categorização de tipos e tamanhos de
pratos
Onde eu poderia mudar para melhorar
a performance de lavagem dos pratos
Qual é a ordem de ações do usuário ao depositar os pratos
para lavagem
Para conseguir testar se o meu protótipo estava dando certo
ou não
![Page 107: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/107.jpg)
![Page 108: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/108.jpg)
POP Prototype On Paper
Axure UXPin
AppSeed Silverback CrazyEgg
![Page 109: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/109.jpg)
www.generatedpaper.com/en
Protótipos em papel
"wireframe smartphone template"
![Page 110: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/110.jpg)
www.uxdegraca.com.br www.doctorwebbrasil.com
![Page 112: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/112.jpg)
Usabilidade do papel higiênico
tinyurl.com/43dbxxCurrent Configuration
![Page 113: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/113.jpg)
Usabilidade do papel higiênico
![Page 114: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/114.jpg)
Usabilidade do papel higiênico
![Page 115: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/115.jpg)
Usabilidade do papel higiênico
![Page 116: UX no Dia-a-Dia](https://reader031.vdocuments.pub/reader031/viewer/2022020113/58eecde11a28abf57d8b4575/html5/thumbnails/116.jpg)
tinyurl.com/43dbxx
Resultado
Current Configuration