ux sales kit(pr)_v1 6

8/2/2019 UX sales kit(PR)_v1 6

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Do you believe in love

ASUS ZENBOOK/UX

sales kit


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Mobile Achiever

Ambitious in work and knowledge

Knows how to balance personal

and professional life

Uses technology to achieve their

goals and make their life better

Trendy Mobile

Trendy and confident young

women Just graduated from college and

started a career recently

Likes to buy fashionable and trendy

goods that represent her style and

aspirations

K

NU

NX

VX

GN5

N3

UX

B & PX

UserSegmentation Target Audience

Product Positioning and Target Audience


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UX Series selling points

Incredible BeautyIncredible slim - 3mm at the front, 9mm at the rear

Artistic craftsmanship, hairline spun metal finish with

concentric circles

Finely crafted aluminum throughout

The 1st laptop with a 450 cd/m2 panel

Incredible ResponSuper Hybrid Engine

1. 2 second resum

2. Up to 2 week-l

3. Worry free, no

4. Extra 25% batt

portable exper

Incredible AudioSonicMaster technology, co-op with Bang &

Olufsen ICEpower for true-to-life sound

Deeper bass and mass volume

Incredible PerformaUSB 3.0 for 10 times fas

SATA 6Gb/s solid state

faster data transfer rates

USB Charger+ for more

charging

All-new 2

nd

generation

Incredible GreenPortable experienc

while web browsing


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Incredible Beauty


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Standing Out from the Crowd

The ASUS ZENBOOKTM presents a fetching

hairline spun metal finish with concentric circles

that embody the tranquility and infinite

potential of this notebook. Using durable but

elegant aluminum, this design is much more

than a cosmetic touch, its a statement ofsophistication and the first of its kind attained on

a notebook.

Incredible BeautyIncredible

ResponsivenessIncredible Green

Incredible

PerformanceI


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Curves, straight lines and slender beauty

The ZENBOOK uses a precision-crafted design measuring only 3mm at 9mm at the rear. The form features razor thin edges and a curved c

which is both practical and attractive while accommodating the power

components within, this design also looks totally unique. It embodie

strength in complete balance and harmony.

Incredible Slim

U

UX31

UX21

3mm at

the front



Incredible

PerformanceI


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Champagne hairline

palm rest

16:9 multi-gesture

touchpad for more

intuitive user

experiences

83-key

keyboa

Luxurious interior with a u



Incredible

PerformanceI


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High definition visuals look better on the worlds first

450cd/m2 panel on any notebook PC, making dark areas

clearer, while light areas stand out in vivid detail. Despite

the compact form factor, the ASUS ZENBOOKTMdoesnt

skimp on tantalizing graphics, rendering everything from

multimedia to productivity in amazing fidelity.

Extra Bright and Crisp Display

Comparison

Normal

notebookMacBook Air LCD TV HP Envy13 ASUS ZENBOOKTM

150cd/m2 350cd/m2 400-450cd/m2 410cd/m2 450cd/m2

Win



Incredible

PerformanceI


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Incredible Responsiveness


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ASUS Exclusive Super Hybrid Engine II (SHE II)

Incredible Responsiveness

Exclusive ASUS Super Hybrid Engine II Technology ensures a

smartphone-like user experience thats always on and

instantly accessible. It also extends battery life and standby

time so users are free to enjoy the ASUS ZENBOOKTM as they

please.

Benefits of Super Hybrid Engine II

2-second resume, always on

Up to 2 weeks of standby time (UX31)

Worry free, no data loss

Extra 25% battery life with battery

saving mode



Incredible

PerformanceI

*UX31 s

UX21


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True instant on. Always ON.Driven by Super Hybrid Engine II, ASUS ZENBOOKTM with exclusive instant on fu

resume in just two seconds from sleep. This is as quick as a smartphone, so you c

the things you want done immediately, with no annoying wait times. It makes fo

and carefree experience thats a refreshing change from other notebooks.

SHE II with 2-second resume

2 hrs 8 hrs

2 secs

6 secs

resume time

Standby time

2 secs

Always 2-second resume.

Always on

resume time

Standby tim

Competitors

Anther A brand

ASUS ZENBOOKTM

Only 8 hours of instant on is not true instant on ASUS ZENBOOKTM always 2-second resume, t



Incredible

PerformanceI


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Competitors run out of batteryon the 4th day

ASUS ZENBO

Standby time u

Days

Through the efficiency of Super Hybrid Engine II technology and with instant on

enabled, ASUS ZENBOOKTM

can remain in standby mode for an incredible two weektimes longer than conventional notebooks. Also, real time battery life detection pre

loss, backing up work as soon as the battery drops below 5%charge, so your data is

Super Hybrid Engine II for up to 2 weeks* of standby ti

*UX31 standby

UX21 standb

*testing enviro



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PerformanceI


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*Four estimated scenarios when not conne

power plan

*Individual usage habits vary. The estimate

for reference only.

Three real scenariosStandby Time: how long the computer can standby under current

battery lifeCharge Time: remaining time to charge battery to 100%

Battery Life: under current usage, the remaining battery life

Four estimated scenariosInternet Use: for web browsing

Game Play: when playing intense games

Video Playback: watching videos in HD

Productivity: using MS Office software

Dedicated Battery Saving Mode boosts battery charge by as much as 25% for lon

range, free from the need to stay close to wall sockets or adapters. So that youre alwwhen it comes to battery life, the exclusive ASUS PowerWiz utility provides accurate

charge by specific usage conditions, so you can plan better. PowerWiz displays the r

life for different usage scenarios.

Better Battery Life and Info



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PerformanceI


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Incredible Green


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For those who often work outside the office, running out of battery power and havi

close to a wall socket and an adapter are real problems. Thanks to Super Hybrid Enforget about all that. Not only does it give longer standby time, but it also extends ba

through a dedicated battery saving mode, which turns on when ASUSZENBOOKTM

Workloads (web browsing, movie watching).

Incredible Green



Incredible

PerformanceI

Mode UX21E UX31E

Battery saving Mode 7.57W 6.62 W

Performance Mode 10.14W 9.25 W

Extend battery life 25% 28%

SKU:UX21E,i5-2467M(1.6G

UX31E,i5-2557M(1.7G


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Smart Logon

Smart Logon is an option for users to start the ZENBOOKquickly up without entering passwords. Just click the Smart

Logon icon on the desktop to configure settings and status.

Then you can easily log in to your ZENBOOK with face

recognition functionality. You dont have to worry if you

forget your password anymore!

Smart Logon :

Works with S3/S4 resume, system boost,

user logoff, switch user and lock user. Outer

light sources, face angles and photo

composition may affect detection efficiency.



Incredible

PerformanceI

*BT functioncur


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Incredible Performance


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Faster Data TransfersAll ZENBOOKTM models ship with SATA 6Gb/s solid state drives rather than olde

storage options, making the most of the latest hard drive interface standard withbandwidth of SATA 3Gb/s. USB 3.0 also comes standard, upping data speeds by as

times compared to USB 2.0. On average, the ZENBOOK offers seven times faster data

Next to competing models, boosting the user experience in every application.

Copying a 3.98GB .img file

From Ultrabook SATA3 SSD via USB 3.0 p

3.0 Flash3 mins 2secs

2 mins 13 secs

23 secs

MXXX Air

with Win7

MXXX Air

Apple OS

UX31E

Time

Win ZENBOOK Up to 7 times faster

Testing setup

-UX31E,I5-2557M (1.7GHz), dual channel 4GB

-MXX 13 with Apple OS X Lion,I5-2557M (1.7GH

-MXX 13 with Win 7,I5-2557M (1.7GHz), dual ch



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PerformanceI


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Usage Efficiency Test UX31E MXX 1with Apple OSKU i5-2557M , 4G, 128G SSD i5-2557M, 4G

Outlook

(Office 2010) Open file(9.21GB) time 1.74 sec 2.4 sFile Copy

(3.98GB .img)

SSD to USB 3.0 Flash 23.99 sec 132.7 USB 3.0 Flash to SSD 22.31 sec 117.4

ExcelOpen file (7.94MB) time 3.1 sec 8.5 sSave file (7.94MB) time 2.7sec 7.6 s

Power point Open file (27.2MB) 2.24 sec 12.5 s

Not only thin and light, ZENBOOK also forms excellent in every aspect which pro

smooth, good experience!



Incredible

PerformanceI


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Incredible

PerformanceI

PCMark Vantage

ASUS

ZENBOOK

11219 Fruit brand

10841 S3

5085

ASUS ZENBOOK s

Score is 378 more

than fruit brand.

Score

bran

ASUS ZENBOOK s

Score is 6143

more than S3.

*Testing sku:

ZENBOOK:UX31E, i5-2557M (1.7G

Hz),4G,SSD128G

Fruit brand with Win 7,i5-2557M

(1.7G Hz),4G,SSD128G

A Brand: i5-2467M (1.6GHz)/

(Turbo Boost 2.3GHz),4GB DDR3

1333,HDD 320G+20GB SATA SSD

*Testing result may vary by

configuration and devices used.

UX31E Fruit brand S3

PCMark Vantage 11219 10841 5085


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Incredible

PerformanceI

SSD Benchmark

(MB/s)

UX31E MXX13

with Win7

A brand S3

Crystal SSD

Benchmark(dirty)

Seq. Read 439.8 202.9 93.07

Seq. Write 309.7 205.7 93.07

Crystal SSD

Benchmark

(Seg. Read)

Win

ASUS

ZENBOOK

439MB/s

Fruit brand

202.9MB/s S3

93.07MB/s

ASUS ZENBOOK is

2 times more

than fruit brand.

Score

bran

ASUS ZENBOOK is

4 times more

than S3.

*Testing sku:


Hz),4G,SSD128G

Fruit brand with Win 7,i5-2557M (1.7GHz),4G,SSD128G

A Brand: i5-2467M (1.6GHz)/ (Turbo Boost

2.3GHz),4GB DDR3 1333,HDD 320G+20GB

SATA SSD

*Testing result may vary by configuration and

devices used.

bl


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Incredible

PerformanceI

Windows WEI

Win

ASUS

ZENBOOK

5.5 S3

4.5

Score

bran

*Testing sku:


Hz),4G,SSD128G

A Brand: i5-2467M (1.6GHz)/ (Turbo Boost2.3GHz),4GB DDR3 1333,HDD 320G+20GB

SATA SSD

*Testing result may vary by configuration and

devices used.

UX31E S3

Windows WEI 5.5 4.5

I dibl


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1.10 times faster speeds

-10X faster than USB 2.0USB 2.0: 480Mb/s, USB 3.0: 4.8Gb/s

-1.6X faster than eSATA

eSATA: 3Gb/s, USB 3.0: 4.8Gb/s

-1.5X faster than FireWire3200

Firewire3200: 3.2Gb/s, USB 3.0: 4.8Gb/s

480Mb/s

USB 3.0 10 Times Faster

2.Quick charging

- USB 2.0 supports 500mA, USB 3.0 supports

900mA

3.Increased battery life:

Suspends when device is in idle mode

*iPhone battery capacity is 1400mAh

*USB 3.0 speeds quoted are component specificatio

vary by configuration and devices used.

USB 3.0 takes only 70sec to transf

USB 3.0 tak

0.01 sec fo

Comparison between USB generations



Incredible

PerformanceI

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USB Charger+Quickly charge devices such as mobile phones and portable media

players, even when the notebook is powered off.

*Disclaimer: USB Charger +performance may vary by specific conditions and usage habits.

USB Charger+ supports quick charging of most mobile devices, but ASUS cannot guarantee

complete compatibility with every device.

Benefits of USB Charger+

Saves you timeWith ASUS USB Charger+, the average voltage is about 1A.So it

can reduce the charging time in half* compared to using

a normal USB port to charge.

On demand

Users can configure quick charge when the system is running orin sleep/hibernate/shutdown in DC mode. And you

can choose when to stop quick charging.

IIncredible Beauty Incredible PerformanceIncredible

Responsiveness

Incredible


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Custom cooling system

copper finsberyllium copper alloy

To accommodate so much powerful technology on a compact form factor, ASUS en

developed custom cooling and thermal designs that use a V-shaped air channel to

flow, as well as unique beryllium copper alloy components to better handle heat. Th

copper fins to direct heat away out of the case, so the ZENBOOK always stays cool.

and lighter than competing models, the ZENBOOK is also more powerful, and runs a

for increased longevity and reliability.


Responsiveness

Incredible


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Playing Wifi +

Youtube UX21 MXX 11"with Apple OS X Lion UX31 w

Spec i7-2677M (1.8G Hz),4G, 256G SSD i5-2467M (1.6G Hz),2G, 64G SSD i5-2557M (1.7G Hz),4G, 128G SSD

Heat onPalmrest

Bottom Case

Thermal Performance real testASUS ZENBOOK up to 7 degrees lower then competitors.


Responsiveness

I dibl Incredible


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2nd generation Intel CoreTM ultra thin design for the mobility and style youperformance you need!

>2x graphics performanceover Calpella with Intel HD

Graphics 3000 ~10x real time for video to go

Intel Silicon provides up t450mW of platform power s

>30% improvement over previous gen* >70% performance of SV BGA

22% case size reduction 17W TDP for cooler, quieter

operation

Style and mobility

Performance

Enhanced visual exp

Battery Life



Incredible

PerformanceI


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Incredible Audio

Incredible Incredible


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Based on cooperation between the ASUS Golden Ear team and

Bang & Olufsen ICEpower, the ZENBOOK outputs incredibleaudio thats the best among all ultrabooks in its class. Custom

design includes an oval voice coil for clearer vocals, oversized

shielded speaker magnets for more impact and better bass,

plus aluminum rings to secure speakers and reduce vibration.

This is further helped by the ZENBOOKs aluminum body, which

conducts and insulates sound very well at the same time.Lifelike audio via Smart Dynamic Range Control (DRC) means

sheer sound enjoyment in every situation.

Incredible Audio



Incredible

PerformanceI

Incredible Incredible


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Incredible

PerformanceI

UX31 Toshiba Z830 Acer Aspire S3


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SKU i5-2557,4G,128G

i7-2677,4G,256G

I3-2367

I5-2467

i7-2637,6G,

i5-2367, 4G, 320G

i5-2467, 4G, 160G

i7-2637,4G,160G

i5-2467

i7-2677

Chassis Full Uni-body Aluminum

(monoshell)

Aluminum A Aluminum / CD Mg-Al Alumin

Chassis TDP 17W 17W 17W 17WCPU Sandy Bridge ULV Sandy Bridge ULV Sandy Bridge ULV Sandy B

HDMI Mini HDMI Y Y Y

Panel 13.3 HD+ (1600 X 900)

450 cd/m2

13.3 HD (1366 x 768) 13.3 HD (1366 x 768) 13.3 H

Graphics Intel HD Graphics 3000 Intel HD Graphics 3000

HDD/SSD SATA 6Gb/s 128GB/256G BSSD 128GB SSD 7mm 320GB HDD/ 240GB SSD 128GB-

Bluetooth 4.0 3.0 4.0

USB USB 3.0 x 1, USB 2.0 x 1 USB 3.0 x 1, USB 2.0 x 2 USB 2.0 x2 USB 3.0

Thickness (mm) 3-17 15.9 13.1-17.5 14.9

Battery Polymer (50W) Polymer (47W) Polymer (36W) Polyme

Battery life (hr) 7 (50Whr) 8 6 for HDD, 7 for SSD (36Whr) 8

Instant on 2 sec - 1.5 sec Under 5

Weight (Kg) 1.3 1.13 1.33 (SSD), 1.35 (HDD) 1.32

Audio B &O ICEpower Wave Audio Dolby Home theater V4 -

Keyboard Chiclet Spill-resistant backlit chiclet Chiclet Chicle

MSRP US$899-1299 US$1000 US$1135-1703 US$11

UX21/UX31 SKU T bl


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Model UX21E

CPU Intel Core i3-2367M 1.5GHzIntel Core i7-2677M 1.8GHz

Intel Core i5-2467M 1.6GHz

Intel Core i7-

Intel Core i5-

Chipset Mobile Intel QS67 Express Chipset

Memory 2GB DDR3 1333MHz 4GB DDR3 1333MHz

Graphics Intel HD Graphics 3000

SATA 6Gb/s SSD 64GB/128GB/256GB SATA 6Gb/s

Display 11.6" 16:9 HD (1366 x 768) 13.3" 16:9

Battery Li-Polymer 35WH (4800mAh) Li-Polyme

UX21/UX31 SKU Table

UX21 Basic Specifications


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CPU

IntelCore i7-2677M 1.8GHz



Graphics

Intel HD Graphics 3000

Chipset Mobile Intel QS67 Express Chipset

Main Memory

DDR3 1333MHz 2GB/4GB

Display11.6" 16:9 HD (1366 x 768)

LED-backlit with 450cd/m2

Card Reader N/A

HDD SATA 6Gb/s SSD 64GB/128GB/256GB

Connectivity

802.11 b/g/n

External cable supports10/100/100

Built-in Bluetooth v2.1 + EDR

BT 4.0 support (on WLAN+ BT 4.0

Camera 0.3 megapixel

OS

Windows 7 Home Basic 64 bit

Windows 7 Home Premium 64

Windows 7 Professional 64 bit

Keyboard 268mm frameless chiclet keyboard

Interface

1 x mini VGA port 1 x USB 3.0 port 1 x USB 2.0 port

1 x micro HDMI 1.4 (1080p support 1 x audio jack combo

Audio Built-in B&O ICEpower audio sys Integrated microphone

Battery Pack Li-Polymer 35WH (4800mAh)

AC Adapter Output 19V 45W

Input: 100~240V AC, 50/60Hz unive

Dimension s andWeight

299mm x 168.5 mm x 3-17mm

1.1Kg

p

UX31 Basic Specifications


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CPUIntelCore i7-2677M 1.8GHz


VGA

Intel HD Graphics 3000

ChipsetMobile Intel QS67 Express Chipset

Main MemoryDDR3 1333MHz 4G B (on board)

Display

13.3" 16:9 HD+ (1600 x 900)

LED-backlit with 450cd/m2

Card ReaderSD

SSD

SATA 6Gb/s SSD 128GB/256GB

Connectivity

802.11 b/g/n

External cable support 10/100/1000

Built-in Bluetooth v2.1 + EDR

BT 4.0 support (on WLAN+ BT 4.0

Camera 0.3 megapixel

OS

Windows 7 Home Basic 64 bit

Windows 7 Home Premium 64

Windows 7 Professional 64 bit

Keyboard286mm frameless chiclet keyboard

Interface

1 x mini VGA port 1 x USB 3.0 port 1 x USB 2.0 port 1 x micro HDMI 1.4 (1080p support 1 x audio jack combo 1 x SD card reader

Audio

Built-in B & O ICEpower audio sy

Integrated microphone

Battery Pack Li-Polymer 70WH (6840mAh)

AC Adapter Output 19V 45W

Input: 100~240V AC, 50/60Hz unive

Dimensions andWeight

325mm x 223mm x 3 -17mm

1.3Kg

p

I/O CONNECTOR


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Mini VGA USB 2.0 Audio/mic jack

USB 3.0

USB Charger+

DCMicro HDMI

Micro HDMI

SD card reader

USB 3.0 USB

Charger+Mini VGA

USB 2.0 Audio/mic

jack

/

Power LED

Power LED

Carrying Weight Comparison


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Carrying Weight Comparison(Unit: g) UX21 UX31 Acer S3

Machine 1145 1300 1350

Bag 168 221 460

Adapter 174 174 323

Mouse - - 50

LAN cable 19 19 -

VGA cable 17 17 -

Cable sleeve 8 8 -

Total 1515 1739 2183

UX31 carrying weight is 20% lighter

than Acer S3!

Hard

-bundle Cable


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USB to LAN cable

miniVGA to VGA cable

Hard-bundle Cable

UX21/31 100% bundle sweet accessory - VGA & LAV cable!

User no need to buy any other switch cable.


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Instant On User Interface


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Instant On User Interface

1. Desktop Gadget

6. Icon on palmrest

2. Welcome page encourage users to ena

4. Startup menu: Shut Sleep position switch5. Power LED: 1 sec 1 flash (sleep) 2 secs 1 flash (deep sleep)

16:9 large touchpad mm UX21 U


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16:9 large touchpad Glass material/smudge-resistant

Palm proof typing reject accidental input

Multi-gesture touch technology

X 105

Y 63

Area 6615

UX31 touchpad

larger than the

competition!

Instant On How to extend Standby Tim


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Instant On How to extend Standby TimFrom sleep mode to DEEP SLEEP mode- Only maintain the power of memory and EC, turn off PCH power

Normal S3 remaining power Deep S3 remaining powe

PCIe

Multi-Gesture Touchpad A. Slide your finger across the h i Y l h


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the pointer. You can also h

and slide your finger to dra

B. Use the left and right butto

mouse.

C. Use two fingertips to slide

on the touchpad to s

up/down/left/right.

D. Use two fingers to tap the to

mimics the right-click func

E. Slide three fingertips up on

show all applications. Slid

the desktop. Slide left/righ

S w i

left to right to view th

right to left to return to t

ZENBOOK Innovation - EE


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PCB

- 10 layer

- HDI(High Density Interconnection)

Chipset

- BGA package

- Integrated

single chip

Memory

- 4Gb/s mono die

- On board memor- Stack die

RF Antenna

- Located inside me

- Signal amplificati

ZENBOOK Innovation - Chassis


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MechanicalMaterial

- Aluminum

- Mg-AL : plain surface treatment

Methodology- Aluminum extrusion /forging /CNC

- CNC (Computer Numerical Control)

Thermal- Fan efficiency

- Thermal module efficienc

- Thermal dimensions/thic

- Fan outlet vent

- Skin temperature

ASUS adopted CNC methodology and aluminum to reach the highest mec

quality, most incredible design, and the latest thermal developments.

ZENBOOK Innovation - Panel


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Normal Slim Ultra Slim

Chassis


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SSDCustomizable dimensions/form factor

- SATA 6Gb/s interface- Worlds fastest controller

Benefits:

- 4x faster than Acer HDD performance

- 2x faster than Apple MBA SATA 3Gb/s performance

ZENBOOK InnovationKeyboard Module


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Battery

- Reduced pack thickness

- Saves system Space- Polymer energy density increased

- Polymer cell unbalance

Keyboard /Touch

- Reduced keyboa

- Keyboard stroke- Reduced touchp

- Touchpad surfac

Polymer

ZENBOOK Innovation


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The most advanced technology makes the ZENBOOK b

EE/chipset PCB

Keyboard

Touchpad

Battery

Panel

SSD

M

ux sales kit(pr)_v1 6

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