ux.. vale a pena?
DESCRIPTION
O retorno de investimento de UXTRANSCRIPT
![Page 1: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/1.jpg)
![Page 2: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/2.jpg)
UsabilidadeA importancia da Usabilidade para o sucesso de Produtos.
![Page 3: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/3.jpg)
Arquitetura da Informação
Conteúdo
Industrial Design
Human FactorsVisual design
Interaction design Sound design
Human-Computer interation
Usabilidade
Prototipagem
![Page 4: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/4.jpg)
UX
![Page 5: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/5.jpg)
What the #$%@ is UX Design?
![Page 6: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/6.jpg)
Se você perguntar para cinco diferentes designers...
![Page 7: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/7.jpg)
?
![Page 8: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/8.jpg)
cinco diferentes respostas.
![Page 9: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/9.jpg)
UXUser Experience / Experiência do Usuário
![Page 10: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/10.jpg)
UX envolve tudo o que afeta a interação do usuário com um produto
![Page 11: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/11.jpg)
UX não é apenas sobre os usuários! :-O
![Page 12: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/12.jpg)
Um software que ajuda o usuário mas não atende expectativas de negócio
não é um produto
![Page 13: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/13.jpg)
é um hobby.
![Page 14: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/14.jpg)
![Page 15: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/15.jpg)
User Expectations
![Page 16: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/16.jpg)
User Expectations
![Page 17: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/17.jpg)
User Expectations
Business Expectations
![Page 18: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/18.jpg)
User Expectations
Business ExpectationsUX
![Page 19: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/19.jpg)
UX Design é design centrado no usuário
![Page 20: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/20.jpg)
em todas as fases do projeto.
![Page 21: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/21.jpg)
![Page 22: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/22.jpg)
![Page 23: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/23.jpg)
![Page 24: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/24.jpg)
Messure
Design
Build
Launch
![Page 25: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/25.jpg)
Messure
Design
Build
Launch
![Page 26: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/26.jpg)
Afinal, você não faz produtos para celular..
![Page 27: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/27.jpg)
você cria soluções para Pessoas.
![Page 28: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/28.jpg)
User Experience Design É a arte e a ciência de criar produtos focados em pessoas.
Easy to Use User expectations Businnes Goals
![Page 29: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/29.jpg)
UX é toda uma metodologia..
![Page 30: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/30.jpg)
Vale a pena?
![Page 31: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/31.jpg)
UX ROIRetorno de Investimento.
![Page 32: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/32.jpg)
www.ieee.org
IEEE
![Page 33: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/33.jpg)
Por que produtos de software falham?
![Page 34: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/34.jpg)
One Trillion Dollars!
![Page 35: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/35.jpg)
São gastos em TI anulamente no planeta.
![Page 36: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/36.jpg)
A percentagem de projetos descontinuados por serem
inadequados é de 15%
![Page 37: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/37.jpg)
A percentagem de lucro gerado pelos grupos de TI é de 5% em média.
![Page 38: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/38.jpg)
10% em empresas de telecomunicações.
![Page 39: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/39.jpg)
A quantidade de tempo gasta em retrabalho (dispensável) é de 50%.
![Page 40: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/40.jpg)
O custo de consertar um erro num produto depois de lançado é 100 vezes maior que fazer isso durante o processo
de desenvolvimento.
![Page 41: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/41.jpg)
3 dos 12 principais motivos pelos quais produtos softwares falham são relacionados a UX
![Page 42: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/42.jpg)
1. Má definição de requerimentos
![Page 43: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/43.jpg)
2. Comunicação pobre entre os desenvolvedores e os usuários
![Page 44: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/44.jpg)
3. Stakeholders Politics
![Page 45: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/45.jpg)
Existem dois jeitos de se ganhar dinheiro.
![Page 46: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/46.jpg)
1. Ganhando dinheiro
![Page 47: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/47.jpg)
2. Não gastando dinheiro
![Page 48: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/48.jpg)
Let’s create something!
![Page 49: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/49.jpg)
![Page 50: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/50.jpg)
Você usou as ferramentas disponiveis e criou um boa camera.
![Page 51: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/51.jpg)
Nós medimos o mercado, falamos com nossos usuários e ententemos um
problema
![Page 52: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/52.jpg)
Pessoas comuns não são bons fotografos!
![Page 53: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/53.jpg)
Uma boa camera permite ao usuário fazer boas fotos.
![Page 54: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/54.jpg)
Uma ótima camera AJUDA o usuário fazer boas fotos.
![Page 55: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/55.jpg)
Composição é complicado demais
![Page 56: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/56.jpg)
![Page 57: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/57.jpg)
![Page 58: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/58.jpg)
![Page 59: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/59.jpg)
![Page 60: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/60.jpg)
Let’s make it simple!
![Page 61: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/61.jpg)
![Page 62: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/62.jpg)
![Page 63: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/63.jpg)
![Page 64: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/64.jpg)
![Page 65: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/65.jpg)
Magicamente as fotos ficam melhores!
![Page 66: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/66.jpg)
Parabéns você acaba de criar o Instagram!
![Page 67: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/67.jpg)
Hold your horses!
![Page 68: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/68.jpg)
Métricas!
![Page 69: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/69.jpg)
Nossos usuários tiram entre 3 e 4 fotos por semana em média.
![Page 70: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/70.jpg)
Como melhoramos o tempo de engajamento?
![Page 71: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/71.jpg)
Sidekick
![Page 72: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/72.jpg)
Social time line!
![Page 73: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/73.jpg)
Engajamento de 11 a 23 minutos dia!
![Page 74: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/74.jpg)
Parabéns você acaba conseguiu 80 milhões de usuários..
![Page 75: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/75.jpg)
e o seu primeiro bilhão de dolares. =)
![Page 76: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/76.jpg)
Qualquer tolo inteligente consegue fazer coisas maiores e mais complexas.
É necessário um toque de genialidade e muita coragem para ir na direção oposta.
Albert Einstein
![Page 77: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/77.jpg)
Obrigado!
![Page 78: UX.. Vale a pena?](https://reader034.vdocuments.pub/reader034/viewer/2022042700/5589a068d8b42ada608b45cf/html5/thumbnails/78.jpg)