uxnet 160108 - agens
DESCRIPTION
Presentasjon av Peter Måseide, Agens AS, for UXnet-meetup 16. januar 2008.TRANSCRIPT
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serious fun
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Peter Måseide
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Agens er et reklamebyrå med spisskompetanse på spill, design og interaktiv markedsføring på nettet.
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Knut Morten ClausenSpillprogrammerer
Aleksander EnneArt Director
Peter Måseide Spilldesigner
Kim LidIllustratør & animatør
Jan Ove Kjøndal AD/Lyddesign
Ole Johan RustadSystemutvikler
Håvard Måseide Daglig leder
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Reklamespill
• Spill brukt i reklamesammenheng
• E!ektivt middel for å trekke besøkende til nettsider og skape oppmerksomhet om et produkt eller en tjeneste
• Reklame som folk vil ha
• Gode spill kan spre seg viralt
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Reklamespill
• Merkevarebyggende
• Lang levetid
• Responsutløsende
• Målbar e!ekt / verdifull statistikk
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• TV2• Microsoft/MSN• Sesam.no• Visit Norway• E24.no• First Hotels
Referansekunder
• Aftenposten• Blocket.se• Hitta.se• Radio 1• SOS Barnebyer
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Engasjement og brukeropplevelse
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Konkurranseinstinkt
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Humor
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Mestringsfølelse
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Tilbakemelding
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Estetikk
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Brukervennlighet
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Prototyping, brukerinvolvering og testing
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Prototyping
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Prøving og feiling
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Brukertesting
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Brukertesting
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Suksess for kunden
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Holmenkollen Ski Jump
Produsert for Visit Norway i samarbeid med Visit Oslo og Skiforeningen.
• Målet med kampanjen var å promotere Holmenkollen, Oslo og Norge som reisemål samt nettstedene til kundene.
Spill her: http://skijump.visitnorway.com/
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games people play
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www.agensgames.com
www.agens.no
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