1. UX 2013/10/22

2. Todays Agenda Introduc2on About UX STRAT UX STRAT 2013 topics Comments and Discussion 5 min. 15 min. 40 min. 30 min.

3. INTRODUCTION

4. - - - bit.ly/uc-uxstrat - @ahaseg (Twitter, Facebook, etc) - Service Design Network HCD-Net IA Association Japan

5. - - - - 201161 - PMAJ PMS -

6. Housekeeping Q&A

7. ABOUT UX STRAT 2013

8. UX Strategy and Planning Group at LinkedIn

9. UX STRAT 2013 @ Atlanta, GA UX Strategy and Planning 2013/10/9 11 4 25

10. UX STRAT 2013 @ Atlanta, GA UX Design-sideBusiness-side IA3IA Summit IA

11. PROGRAM & TOPICS

12. Program Overview - LinkedIn UX - UX - #uxstrat

13. Program Overview - 30 10 - UX - HCDUX -

14. Program topic Day 0 | Workshops - Beyond Business Basics - Nathan Shedro (MBA in Design Strategy at California College of the Arts) - Customer Journey Mapping: IllustraHng the Big Picture - Megan Grocki (Experience Strategy Director, Mad*Pow) - How to Redesign Business Around Customer Experience - Tim Loo (Strategy Director, Foolproof) - Lean UX: From Strategy, to Business Model, to Features, to User Interface - Josh Seiden (Managing Director, Neo)

15. Workshop #1 - Megan Grocki Customer Journey Mapping: IllustraHng the Big Picture 4 Mad*Pow UX

16. Workshop #2 - Je Seiden Lean UX: From Strategy, to Business Model, to Features, to User Interface Lean StartupLean UXJe LeanUXAgileUX - WaterfallAgile - OutputOutcomeStrategy - LeanUX

17. Opening Keynote - Nathan Shedro What Does It Mean to be Strategic? California College of Arts(CCAMBA in Design StrategyDMBANathan a pattern in stream of decisions) TacticsExperience

18. The Marriage of Corporate & UX Strategy - Leah Buley IntuitUX StrategistLeahUX IntuitUX 1. UX 2. UX UX 2

19. Connected UX - Aaron Walter Mail CRMMailChimp UX Mail CRM Evernote Business

20. Connected UX - Aaron Walter Tag Personas FRED:IDEAL USER classify Email is API Easy in, Easy out Data for everyone, Everyones data UX UX

21. Using Big Data and Personaliza2on to Drive UX Strategy - Rob Houser SageRob SageERPCRM UX 50 Accounting UX

22. Using Big Data and Personaliza2on to Drive UX Strategy - Rob Houser 5 CX wants to steal UX jobs. CX is a good partner for UX. CXUX

23. Lean UX vs. UX Strategy - Je Seiden

24. Panel: Who Owns UX Strategy Jon Innes, Liam Friedland, Phillip Hunter, Jenny Sun UX

25. COMMENTS & DISCUSSION

26. keywords ASSUMPTION/HYPOTHESIS CUSTOMER OUTCOME OUTPUT OUTCOME IMPACT OUTSIDE-IN MVP = Minimum Viable Product MEANINGS

27. discussion points 1. UX Strategy UX DesignStrategy for UXD UXDUXD for Strategy 2. maturityUX Strategy 3. Service DesignUX Strategy

28. Strategy for UXD or UXD for Strategy? UXD UXD

29. AFTERWARDS

30. UX StrategyUXUX UX UX

31. LINKS

32. Links UX Strategy and Planning | LinkedIn hdp://www.linkedin.com/groups/UX-Strategy-Planning-3735935 UX Strategy (in Japanese) | Facebook UX STRAT 2013 hdp://www.uxstrat.com/ UX STRAT 2013 | underconcept hdp://www.underconcept.com/blog/archives/888 ( hdp://www.underconcept.com/blog/archives/900 (

33. Links Service Design Network SDN hdp://service-design-network.org/ SDN Global Conference 2013 201311 @ Cardi, UK hdp://www.sdnc13.com/ Design MBA | California College of Arts (Keynote hdp://www.cca.edu/academics/graduate/design-mba MailChimp Keynote hdp://mailchimp.com/ hdp://blog.evernote.com/jp/2013/08/29/13986 (Evernote

34. THANKS