Valerie HarlandHead of Development

 

Why have a development trust?

What is Bristol Museums Development Trust?

DEVELOPMENT ?

bringing about change, by encouraging others to invest

It’s all about relationships

Whatever the funding source

Funding sources

• Private individuals

• Charitable trusts

• Companies

• Statutory (ACE/HLF)

Developing your ‘case for support’Why should I invest in you?

• Use your FABs:

• Take one FEATURE of your work (a collection, community activity, learning)

• Describe its ADVANTAGES

• Which BENEFITS arise as a result?

Your FABs

• FEATURES: TNA’s workshops at The National Archives in Kew

• ADVANTAGES: school students can work directly with real documents

• BENEFITS: develop research & information processing skills, leading to higher achievement across all subject areas

Private individualsHigh net worth individuals

• Need to get to know them – ‘cultivate’• Behind the scenes tours• Takes time to build relationships• Think of smaller ‘projects’ to attract initial

support (conservation)

Private individualsVisitor giving

• Do you have a donation box?• If you are a charity, Gift Aid envelopes?• How to build up a database – convert

users/visitors in to donors?• Show need for fundraising: in newsletters,

leaflets

Charitable trusts?

• Research: trustfunding.org• What’s your track record – do you have a

database of your previous trust funders?• Produce a spreadsheet of your target trusts, with

deadlines• Match with your list of potential projects• Plan ahead: a small grant now might help secure

a grant from a larger trust

Companies

• What can you offer companies: - client entertainment

- brand awareness- networking for business to business

• Is there scope for donations in kind?• Benchmark your corporate offer with similar

organisations• Do you have the capacity to manage corporate

relationships?

Getting started

• How much do you need to raise?• Break it down into project ‘chunks’• Think about all of your contacts

- Prospects vs champions• Research: but not TOO much• Start with ‘warm’ leads

Resources

• Institute of Fundraising

• NCVO

• Linked-In Groups

• Books: Giving is good for you (mindset of philanthropists)

Strategic Approach

• Raising money takes time

• Planning is vital

• Be realistic

• But be optimistic too!

Questions & Answers