vấn đề bản quyền và mô hình quảng cáo mới tại việt nam
Post on 21-Oct-2014
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Việt Nam Video Online
Vietnam Internet market overview
2011
Internet usage percentage of Vietnamese
Sou
rce:
Net
Ind
ex 2
01
1 b
y Y
ah
oo &
Kan
tar
Med
ia
36 milInternet users 2011
52 milInternet users 2013
It is a fact! You can reach your consumers effectively through the Internet.
Internet has get over radio & prints to become the common communication tool in Vietnam.
source: vnexpress.net
Vietnam Internet market overview
2011
Time spent daily on Internet (hours)
Sou
rce:
Net
Ind
ex 2
01
1 b
y Y
ah
oo &
Kan
tar
Med
ia
Vietnamese uses 3 hours daily for surfing web
Internet speed
4,8 milBroadband internet users in
2011
12,8 milBroadband internet users in
2015 (est.)
There is equal chance for us in the digital ages.
Like most developed countries, Vietnam also start many new services in media field.
Internet
Vietnam has great and developed infrastructure
ADSL
Telecom Television
Cable
Leased line
3G
SMS banking
CDMA
IPTV
Cable TV
DVB
The empty boat need to carry CONTENT
This is the empty beautiful boat with NOTHING
Drama Musi
c Game Movi
e TV show
Supporting Protection
Tax redeem
Investing welcome
Other advantages from
Government
Penalty
DMCA law
Technology protection
Ways to keep the sustainability of content
TVC
Banner Comput
er
TV
TVC on licensed & high quality content
TVC on piracy & low quality content
