velkommen til next step tyrkiske forretningsmuligheder · • up to 2000 liter water capacity ......
TRANSCRIPT
Velkommen til
NEXT STEP – Tyrkiske forretningsmuligheder
Martin Amdi Pedersen
Internationaliseringsrådgiver
Eksportrådet & Væksthus Sjælland
[email protected] / (+45) 53727191
Dagens program
14.00: Velkomst
v/Mads Váczy Kragh, Direktør for Væksthus Sjælland
14.10: Introduktion til dagen
v/Martin Amdi Pedersen, Eksportrådet & Væksthus Sjælland
14.15: Præsentation af Vestergaard Company A/S og rundvisning
v/Lars Barsøe, Sales Manager at Vestergaard Company
15.00: Tyrkiet – Europas store vækstmarked
v/Generalkonsul Jesper Kamp, Det Kongelige Danske
Generalkonsulat i Istanbul
10 minutters pause
(Fyld kaffekoppen)
Dagens program
15.45: Sparring til din virksomhed fra erfarne erhvervsledere
v/Niels Buchholst, erhvervsnetværket Sparringspartnerne
16.05: Eksport Kredit Fonden kan hjælpe med at finansiere din eksport!
v/Lars Smed Jensen, Chief Underwriter hos EKF
16.30: Føl markedet an med Entreprise Europe Network – EEN
v/Ingemarie Søndergaard, EEN & Væksthus Sjælland
17.00: Sådan hjælper Væksthusene & Eksportrådet dig videre
v/Martin Amdi Pedersen, Eksportrådet & Væksthus Sjælland
17.30: Networking og lidt til ganen
VESTERGAARD COMPANY A/S
COMPANY PRESENTATION
VESTERGAARD COMPANY
• Established in 1962 by Godtfred Vestergaard
• Privately owned Ltd.
• Location: 50 km from CPH Airport/Denmark
COMPANY PROFILE
• Specializing in aircraft de-icing and toilet/water service
• Branches in USA, Thailand and France
• Financially well consolidated
COMPANY PROFILE
Factory extension 2012
• 260 employees
• Approx. 70 mill. EURO turnover
• Typically approx. 120 new units delivered per year
COMPANY PROFILE
VESTERGAARD WORLDWIDE
VESTERGAARD WORLDWIDE Vestergaard Company
North America Vestergaard Company
Headquarters Denmark
Vestergaard Company Asia
Vestergaard Company France
Movincar
Italy EuroTech
Russia
Daiichi Japan
VCAS DEVELOPMENT
REFERENCE COUNTRIES
• Approx. 1400 de-icing units
• and 400+ lavatory/water trucks
• delivered
Austria
Belgium
Bulgaria
Canada
China
Czech Republic
Denmark
Estonia
Finland
France
Germany
Hungary
Iraq
Italy
Japan
Jordan
Kazakhstan
Kyrgyzstan
Latvia
Lithuania
Luxembourg
Morocco
Netherlands
New Zealand
Norway
Poland
Qatar
Romania
Russia
Serbia
Slovak Republic
Slovenia
Spain
Sweden
Switzerland
Tanzania
Ukraine
UAE (Abu Dhabi)
United Kingdom
USA
Uzbekistan
SELECTED AIRPORTS
• Chicago
• Newark
• Toronto
• JFK
• Moskva
• Paris
• Munich
• Frankfurt
• Copenhagen
• Tokyo
• Beijing
• Abu Dhabi
• London
• Deicing Unit Product Range:
• BETA/BETA-15 NG
• MY (incl. aircraft washer)
• SIGMA
• Vacuum Toilet Service Units
• Potable Water Service units
• Premixing / Filling units
• Data transmission system
VESTERGAARD PRODUCTS
BASIC DESIGN
• The most effective deicer available
• 700+ sold
• Featuring:
• Long nozzle reach
• Short spray distance
• Reduced fluid usage
• Enhanced list of options
ELEPHANT BETA DEICER
MAJOR ADVANTAGES
OPERATION
ELEPHANT BETA DEICER
BETA-15 – FOR LARGE AIRCRAFTS
ELEPHANT MY DEICER
• The most cost effective open basket deicer available
• 450+ units sold
• Featuring:
• Easy operation
• Easy maintenance
• Price competitive
• Enhanced list of options
ELEPHANT MY DEICER
MY-washer:
AIRCRAFT WASHING UNITS
Compact Aircraft Deicer Chassis: Telescope loader Drive: Hydrostatic Work height: 10,0 m Tank capacity: 2300 litres Heating: Elect. or burner Max basket load: 2 persons 1 or 2 person operation
ELEPHANT SIGMA
ELEPHANT SIGMA
Conventional Lavatory & Potable water trucks • Standard chassis • Powerful Vacuum evacuation • 3000/5000 liter waste capacity • Elevating operators basket • Fast operation • Easy maintenance
VTS AND WS
Medium Lavatory & Potable water trucks • Compact size • Standard 6 ton chassis • 1200 liter waste capacity, or • Up to 2000 liter water capacity • Powerful vacuum evacuation • Low operation cost • High efficiency • Easy maintenance
M-VTS AND M-WS
Small Lavatory & Potable water trucks • Compact size • Standard 3.5 ton chassis • 400 liter waste capacity, or • 500 /1000 liter water capacity • Vacuum system • Low operation cost • Easy maintenance
S-VTS AND S-WS
NEW EQUIPMENT FEATURES
Vestergaard Company A/S
Heat loss vs distance in degree celsius
0
10
20
30
40
50
60
70
80
90
1 3 5 7 9
Distance from nozzle to target [meter]
de
gre
e c
els
ius
180 l/min - Jet
100 l/min - Jet
180 l/min - spray
100 l/min - spray
Abient temperature
Nozzle temperature
Wind conditions: 2 - 4
m/sec
SKIN TEMPERATURE VS SPRAY DISTANCE
• +40 skilled technicians ready to support customers in Europe or Intercontinental as per necessary
• Vestergaard Service Department has set bench mark for the whole industry due to expedient spare part supply and fast shipment
DEDICATED SERVICE DEPARTMENT
• Udvidelse af Atatürk og Sabia Gökcen
• Ny lufthavn i Istanbul projekteret – andre større lufthavne
• Afiser hos NATO – via Lufthansa LEOS
• Indledende samarbejde med Türkish Ground Services
• Etableret samarbejde med Celebi i Wien og Budapest
Tyrkiet-vinklen
THANK YOU!
Questions? Please contact: Vestergaard Company A/S Vestergaard Company Inc. Phone: (+45) 4642 2222 Phone: (+1) 815 759 9102 Fax: (+45) 4642 2232 Fax: (+1) 815 759 9103 E-mail: [email protected] Toll Free:(+1) 888 759 9118
v/ generalkonsul Jesper Kamp, Generalkonsulat i Istanbul 37
• The Consulate General in Istanbul
• Turkey – facts and figures
• Turkey – growth engine
• Export related facts and figures
• Opportunities and challenges
• Cultural differences
38
• Trade Council
– Export promotion
– Investment – Invest in Denmark
– Financial – EKF
• Citizens Services – visa, passport etc.
• Culture
39
40
• Market research
• Market monitoring
• Partner & supplier identification
• Sourcing
• Establishment of businesses
• Company visits and preparation of meeting programs
• ”Growth House" – ”Your partner in Turkey”
• Lobby support & PR advisory
• Joint Export Promotion events
• Participation in trade fairs
• Information on customs, export, and import
• Personnel recruitment
41
42
43
• Population: 76,6 million (14.2 million in Istanbul)
• Young population – avg. 29 years – youngest average age
compared to EU28
• The largest commercial vehicle and bus producer as compared
with EU countries
• 41,2 million tourists in 2014
• 31 entrepreneurs within top 225 in the world
• Top 10 automobile producer in the world
44
45
• Become one of the top ten world economies
• Gross domestic product of $1 trillion by 2014
• Gross domestic product of $2 trillion by 2023
• Increase annual Turkish exports to $500 billion
• Per capita income of $25,000
• Foreign trade volume of $1 trillion
• Increase the employment rate by 10 points to a working population
of 30 million
• Reduce the unemployment rate to 5 percent
46
47
48
• Over 29.2 million young, well-educated professionals (2014)
• Increasing labor productivity
• Largest youth population compared with the EU
• Approximately 610,000 students graduate annually from over 183
universities (2012)
• More than 700,000 high school graduates with around half from
vocational and technical high schools (2012)
• 7.5 million people between the ages of 24 and 34
• Competitive wage rates of € 590 per month (2014)
49
50
• Increased standard of living (big spending, demands for services, infrastructure,
and environment)
• EU-admission (approximation to EU standards on environment)
• Increased energy needs (doubling next 10 years)
• Increased privatization and PPP (energy, infrastructure, services)
• Huge investments in infrastructure
• Ambitious targets for renewable energy (20 GW of wind, 3 GW of solar +
biomass)
• RE = 30% in 2023 ($130 billion investment)
• Expecting 70 million tourists in 2023
51
OPPORTUNITIES - ISTANBUL
• Biggest city in Turkey (approx. 50-60% of the Turkish economy)
• Financial centre
• The municipality is in the top 50 of the world's largest "businesses"
• More than100 shopping malls
• Office space doubled in 3 years to 5 million
• Sells more Ferrari's than in Italy per year
• 5th place globally of cities with USD billionaires
• Metropolis –”the elite”
52
• Deniz Erda had extensive experiences from Mavi Jeans
• Opened first store in march 2010 in Istanbul
• Today 200 mono stores and 300 shop in shop
• Sold around 1 million items by the end of 2012
• Expecting a turnover of DKK 200 million in 2015
• Most sold shoes in Turkey
• 3 key elements:
– High quality
– Strong marketing
– Detail-experience
53
• More than 5% of the Danish population (408,000 people in 2014) come to
Turkey on holiday every year. In 2013 Turkey became the biggest Danish
tourist destination. There has been a decline in 2015 – however it seems
marginal.
• There is an important Turkish community in Denmark, which strengthens our
ties. Danish Cultural Centre to be established in Istanbul.
• Trade, commerce, and investments are growing in Turkey.
• 514 Danish companies in all areas are established in Turkey incl. well-known
global companies such as Novo Nordisk, Maersk, Hummel, Lego, Danfoss,
Grundfos and Vestas and many many more
• Growing interest in Turkey among Danish SME’s. 54
Water-supply and waste
Healthcare
Ambulance services, healthcare
Clothing
Wind-power
Solar technologies
Logistics and shipping
Construction
Retail Engineering consultancy
55
56
• Total trading volume USD 389 billion in 2012 (60% import / 40% export)
• Danish goods and service export to Turkey: DKK 8.7 billion (2014)
Danish goods: DKK 5.7 billion – Service: DKK 3.0 billion
• Danish goods and service import from Turkey: DKK 10.3 billion (2014)
Danish goods: DKK 6.2 billion – Service: DKK 4.1 billion
• Member of G-20, OECD, OIC, WTO, NATO
• Customs union in EU (1995) and a number of free trade agreements with Third
World Countries
• Huge commerce with EU (approx. 40% of export and 35% of import)
• Strategic centre – East/West
• Turkish people are used to work with Europeans
57
• Denmark above the average
• Mostly pharmaceutical products (high-tech)
58
Source: Denmark’s Statistic Bank 59
60
Machines total (DKK 1,280 mio.)
Ore- and metal waste (DKK 1,452 mio.)
Medical and pharmaceutical products(DKK 837 mio.)
Organic chemicals (DKK 336 mio.)
Others (DKK 1,798 mio.)
61
• FDI in 2012 was $12.4 billion (9.3 = net capital inflow / 2.6 = real estate)
• +32.000 companies with foreign capital
• Within finance and insurance, production, service, and detail industry
• 78% from Europe over the last 5 years
62
63
• DLA Piper, Clifford Chance, White& Case, Allen& Overy penetrated
the Turkish market in the recent years.
• Strict bar regulations on foreign law companies for practising law in
Turkey.
• Foreign legal services companies’ market entry strategies.
64
• Building & Construction
• Energy
• Automotive
• Food & Agriculture
• IT & Electronics, Machinery
• Textile
• Agriculture
• Tourism
65
• Government getting similar results in this election compared to previous results (52%).
• Eastern affairs.
• Despite a lack of progress in the EU accession process, Turkey is still a major convergence play for investors.
• The government programme is likely to increase the opportunities for investment in privatised state firms.
• The government has pushed forward new pension and labour code reforms that aim to lower labour costs for businesses.
• Government has demonstrated a renewed commitment to the privatisation of state-owned firms. e.g. road tenders, thermal power plants.
Political
Economic
Business
environment
66
Political
Economic
Business
environment
• Divisions between the moderate Islamist government and secular institutions including the judiciary and military pose serious threats to the policy agenda, e.g. Gezi Protests and second elections to form a government.
• Turkey is becoming increasingly involved in regional conflicts, such as the Syrian civil war, straining its diplomatic relations in the region.
• Reliance on short-term foreign capital inflows and borrowing from abroad presents a danger to economic stability.
• Monetary policy credibility and independence from government influence has recently been called into question.
• Instability in Syria or domestic (or regional) terrorism could lower investor confidence and cap much needed fixed investment levels.
• High reliance on short-term debt financing increases the economy‘ s vulnerability to investment flows.
• Tax avoidance is widespread. • Procedures for hiring and firing staff are more regulated than in developed
European states.
67
Relationship vs. network
Formal vs. informal
X Factor-law vs. Law of Jante
Status vs. quality
Hierarchical vs. flat structure
Anarchy counter orderly
Short vs. long time horizon
Hofstede's four dimensions (DK / TR):
• Power distance (18 vs. 66)
• Individualism (74 vs. 46)
• Masculinity (16 vs. 45)
• Uncertainty (23 vs. 85)
68
70
10. SEPTEMBER 2015 / SLIDE 71
Next step Tyrkiet
10. september 2015
Forsideslide, farvet
eller med billede
Indsæt billede:
1. Vælg EKF-fanen
2. Klik på Forside-billede
3. Vælg billede
Vælg Printer version
1. Vælg Design-fanen
2. Under Tema, højre klik på
Eksport Kredit Fonden print
3. Vælg Anvend på alle dias
Frem i verden med EKF
10. SEPTEMBER 2015 / SLIDE 72
Slide med bullets
Brug Forøge / Formindske
indryk for at skifte mellem
de forskellige niveauer
Om EKF
›Danmarks Eksportkredit
›90 års erfaring
›Ejet og garanteret af den
danske stat
›Drives på forretnings-
mæssige vilkår
10. SEPTEMBER 2015 / SLIDE 73 10. SEPTEMBER 2015 / SLIDE 73
Finansiering af din virksomhed
10. SEPTEMBER 2015 / SLIDE 74
Case Lav teksten grå
Klik på Forøg listeniveau
i PowerPoints topmenu
Klik 2 gange for at få korrekt
bullet
For at skifte tilbage, brug
Formindsk listeniveau
Hvad Nye boliger og kontorer til Englands diplomater i Sydsudan Behov Finansiering af virksomheden Løsning Eksportkaution Værdi 2 millioner kroner
DMS Africa
10. SEPTEMBER 2015 / SLIDE 75
Tabel tekst
EKF Medium 13 pkt
Finansiering af din virksomhed
Eksportkaution
Kaution Finansiering Risiko
10. SEPTEMBER 2015 / SLIDE 76
Tabel tekst
EKF Medium 13 pkt
Eksportkaution
EKSPORTØR ELLER UNDERLEVERANDØR
+
BANKEN ØNSKER YDERLIGERE SIKKERHED
=
EKSPORTKAUTION?
10. SEPTEMBER 2015 / SLIDE 77 10. SEPTEMBER 2015 / SLIDE 77
Finansiering af den udenlandske køber
10. SEPTEMBER 2015 / SLIDE 78
Case Lav teksten grå
Klik på Forøg listeniveau
i PowerPoints topmenu
Klik 2 gange for at få korrekt
bullet
For at skifte tilbage, brug
Formindsk listeniveau
Hvad Træpanelsanlæg til norsk møbelfabrikant Behov: Finansiering til norsk kunde EKF løsning SMV-garanti Værdi 2,5 millioner kroner Løbetid 5 år
Böll-tec
10. SEPTEMBER 2015 / SLIDE 79
Tabel tekst
EKF Medium 13 pkt
Finansiering til din køber
SMV-garanti Ordre
Garanti
Kredit
Risiko
10. SEPTEMBER 2015 / SLIDE 80
Tabel tekst
EKF Medium 13 pkt
SMV-garanti
EKSPORTØR
+
SALG AF KAPITALGODER
=
SMV-GARANTI?
10. SEPTEMBER 2015 / SLIDE 81 10. SEPTEMBER 2015 / SLIDE 81
Sikkerhed for betalinger
10. SEPTEMBER 2015 / SLIDE 82
Case Lav teksten grå
Klik på Forøg listeniveau
i PowerPoints topmenu
Klik 2 gange for at få korrekt
bullet
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Hvad Maleanlæg til stor russisk virksomhed, der fremstiller togvogne. Behov Beskyttelse af eksporten Løsning Bondgaranti og Projektleverancegaranti Værdi I omegnen af 1 million euro
E. Aabo Andersen A/S
10. SEPTEMBER 2015 / SLIDE 83
Tabel tekst
EKF Medium 13 pkt
Beskyt din eksport mod tab
Med en Projektleverancegaranti Risiko
Kontrakt
Garanti
10. SEPTEMBER 2015 / SLIDE 84
Tabel tekst
EKF Medium 13 pkt
Projektleverancegaranti
EKSPORTØR
+
LEVERANCE/BETALINGSRISIKO PÅ UDENLANDSKE KUNDE
=
PROJEKTLEVERANCEGARANTI?
10. SEPTEMBER 2015 / SLIDE 85
Tekst starter uden
punktopstilling
For at få punktopstilling på
teksten (flere niveauer findes),
brug Forøg listeniveau
For at få venstrestillet tekst
uden punktopstilling, brug
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Ændre farve på mellemrubrik
1. Marker ordet
2. Vælg den femte farve
i farveskemaet fra
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EKF og Tyrkiet
- Engagement 6,3 mia., primært vindmøller
- Rated 4 på en skala fra 0-8, hvor 0 er bedst
- Præmie til EKF ca. 2 pct. p.a.
10. SEPTEMBER 2015 / SLIDE 86
Tekst starter uden
punktopstilling
For at få punktopstilling på
teksten (flere niveauer findes),
brug Forøg listeniveau
For at få venstrestillet tekst
uden punktopstilling, brug
Formindsk listeniveau
Ændre farve på mellemrubrik
1. Marker ordet
2. Vælg den femte farve
i farveskemaet fra
PowerPoints topmenu
Ring eller skriv….!
Hvordan i praksis
No More Excuses| 16° October | 2
Hvad er det – hvad tilbyder EEN
• Netværk til 600 organisationer i 50 lande
Hvad tilbyder - Enterprise Europe Network
• vejledning af virksomheder + organisationer
(Direktiver, IPR, CE-mærkning, ny teknologi +++)
• Profiler - Hjælper med at finde leverandører,
producenter, distributører, agenter,
samarbejdspartnere, de rigtige støtteprogrammer
f.eks. H2020 & projektpartnere
• Arrangementer
• Matchmaking og virksomhedsmissioner
• Feed-back analyser – forbedring af EU-direktiver-
tiltag
• Innovations-managemets benchmarking
Opbygning af netværk
• Årskonferencen • Viking Days (Norge, Sverige, Finland, Island, UK) • Sector Groups • Staff exchange • Decentralised Training • Newcomers’ Training • Direkte samarbejde
Velkommen til Enterprise Europe Network| 22.januar 2015 | 7
Tyrkiet
• City Adiyaman ANKARA Antalya Cerkezkoy CORUM DENIZLI
Diyarbakir DUZCE Elazig Elazığ Erzurum ESKISEHIR
GAZIANTEP HALILIYE SANLIURFA Istanbul Izmir IZMIT
KOCAELI KAHRAMANMARAS Kocaeli Konya
MELIKKAZI KAYSERI Mersin MUGLA NILUFER
NILUFER BURSA SAMSUN Sanliurfa
SARICAM ADANA SEYHAN Sinop Tekirdag Trabzon Van
YENIKOY BASISKELE KOCAELI
Velkommen til Enterprise Europe Network| 22.januar 2015 | 4
Samarbejdsprofiler Business Offer Business Request Technology Offer Technology Request Research & Development Request
Hvad kendetegner EEN-DK
• Fokus på resultater • Erfaring • Samarbejde • Netværk
Velkommen til Enterprise Europe Network| 22.januar 2015 | 6
Title of Profile (technology request)
• A Turkish machine producer seeks supplier of animal feed pelletizing machine disks and rollers
• Biomass power plant to utilize olive mill waste water
• Turkish metal processing company seeking a new technology to modify and reduce high rate of water and chemical...
• Telemedicine compatible mobile health technologies and solutions
• Technology for Production of Activated Carbon and Electric Power from Olive Residues
• A Turkish chemical company is searching for the most economical drying system for the waste sludge of the soda plant.
• Technology for preventing oil separation from sesame paste
Title of Profile
• A Turkish company specialized in energy and food machinery sector
• A Turkish company specialized in machining is looking for partners to become their distributor.
• Turkish waste sterilization company seeks partners for joint venture
• A Turkish fresh fruits producer from Antalya wants to be a distributor of tropical fruits and looks for tropical fruit...
• Turkish company specialized in computer programming, software /IT-based services and distribution of electronic devices...
• A Turkish manufacturer and distributor of all kinds of steel products.
• Manufacturers sought for variable rate application on fertilizing and spraying
• High-end graphical environment simulator
• Turkish soft ice cream company is seeking food grade delrin producer under manufacturing agreement and reciprocal...
• Turkish company based in Antalya specialized in producing processed/unprocessed meat (especially turkey) is requesting...
• A Turkish company specialized in providing technical consultancy, underwater undertaking and project designing services...
• Turkish wholesaler of construction materials is looking for manufacturers of construction materials
• A Turkish company specialized in manufacturing high ground working platforms is looking for joint venture opportunities...
• An energy company from Turkey is looking for device which can detect chemical, biological and radiological agents in the...
• A Turkish health and energy company is looking for drug testing device based on human urine and saliva
• A Turkish company specialized in pipe systems and technologies is looking for joint venture opportunities.
Business requests (et lille udvalg) A Turkish company specialized in energy and food machinery sector A Turkish company specialized in energy, food processing and food machinery sector is offering its service as a distributor Technology keywords: Food Packaging / Handling, Food Processing , Food Technology Market keywords: Other industrial equipment and machinery NACE keywords: Other food service activities Expires in 5 months A Turkish company specialized in machining is looking for partners to become their distributor. A Turkish company specialized in machining is looking for tool holder, cutting tool and industrial oil manufacturers to become their distributor in Turkey. Market keywords: Machine tools, other metal working equipment (excl. numeric control) NACE keywords: Machining Expires in 2 months
Business Request (et lille udvalg) Turkish waste sterilization company seeks partners for joint venture A Turkish company specialized in medical waste sterilization for construction sector is looking for joint venture to for development activities. Market keywords: Other medical/health related (not elsewhere classified) NACE keywords: Waste collection Expires in 2 months Turkish company specialized in computer programming, software /IT-based services and distribution of electronic devices looks for new products A Turkish company based in Antalya has expertise in computer programming, software and IT-based services. It also runs computer facilities management activities such as computer repairing and consultancy on programs/software. It looks for partners wholesaling or manufacturing computer and electronics-related products in order to sell their products in Turkey acting as their trade intermediary, especially as their distributor. Market keywords: Other computer services, Programming services/systems engineering NACE keywords: Computer consultancy activities, Computer facilities management activities , Computer programming activities , Other... Expires in 4 months
Technology request (lille udvalg) Turkish metal processing company seeking a new technology to modify and reduce high rate of water and chemical consumption in their manufacturing... A Turkish metal processing company is looking for an innovative technology to reduce their chemical and water consumption in their process. The company is operating in metal processing and machinery sector as a supplier for automotive industry. It has a process where zinc phosphate is used as a surface finishing agent. Company is highly interested in technical cooperation agreement and commercial agreement with technical assistance. Expires in 8 months Telemedicine compatible mobile health technologies and solutions A Turkish SME active in medical equipment, mobile health and laboratory products sector is looking for mobile health devices compatible with telemedicine systems. The company is looking for partners for commercial agreement, joint venture or manufacturing agreements. Expires in 2 months
Martin Amdi Pedersen
Internationaliseringsrådgiver
Eksportrådet & Væksthus Sjælland
[email protected] / (+45) 53727191
Louise Dyhrberg
Internationaliseringsrådgiver
Eksportrådet & Væksthus Hovedstaden
[email protected] / (+45) 30108111
Hvorfor skal vi snakke eksport?
Eksport udgør en stigende del af dansk økonomi, og derfor bliver
danskernes velstand stadig mere afhængig af virksomhedernes evne til at
konkurrere globalt.
Danske virksomheder med eksport vokser mere end virksomheder uden
eksport…også på bundlinjen!
Deltagelse i den globale konkurrence tvinger os til at trimme og
effektivisere vores virksomheder, hvilket også er til stor gavn på
hjemmemarkedet.
Hvorfor gør vi det så ikke ”bare”?
5 typiske faldgruber:
1. Hjemmemarkedet er ikke stærkt nok.
2. Utilstrækkelig tidsramme og budget.
3. Hjemmearbejdet er for dårligt.
4. Tilfældige beslutninger baseret på mavefornemmelser.
5. Nålestiksaktioner frem for helstøbte salgs- og marketingindsatser.
Hvordan hjælper vi dig så?
Forbered dig, forpligt dig til markedet og
acceptér at du ikke kan klare alt selv!
Start med at lave en eksportplan med Væksthuset og Eksportrådet!
Hvad kigger vi på?
Kerneprodukter
Værdisæt
Eksport – Motivation og tilgang
Marked – Fokus og vurdering
Etablering og salgskanaler
HANDLINGSPLAN!!!
Hvad så bagefter?
Markedsundersøgelse
Markedsbesøg
Partner- og kundesøgninger
Messedeltagelse
Markedsføring
GPA – Myndigheder og regler
Snak med Eksportrådet
Hvad har vi på hylden?
MIP’er Eksportstart Vitus
Tre versioner af Vitus-programmet
VITUS
VITUS – Landbrug og Fødevarer
VITUS – E-handel
…Besøg desuden www.vhsj.dk, www.vhhr.dk og www.eksportraadet.dk
› G2M-plan is drafted › G2M-plan is finalized
Approx. 175 consultancy hours can be used in the execution phase (8-9 months)
Approx. 90 consultancy hours is spend on the strategy phase (3-4 months)
Selection Phase Strategy Phase Execution Phase
›Business readiness paper › Fact Finding Tour Report
Vitus Team 13 – November 2015 – November 2016
order
?