video in the digital marketing

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PANELISTS: Ивайло Ботушанов Creative Leader (Saatchi & Saatchi) Мария Атанасова Video production & Distribution Manager (7 Talents) Ангелина Кръстева Marketing Manager

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PANELISTS:

Ивайло Ботушанов

Creative Leader(Saatchi & Saatchi)

Мария Атанасова

Video production & Distribution Manager

(7 Talents)

Ангелина Кръстева

Marketing Manager

WHAT ARE THE NEEDS OF THE CONSUMERS IN THE CONTEXT OF THE DIGITAL HABITS?

WHAT ARE THE DIGITAL VIDEO CHANNELS?

• Website/Blog• Social channels

• Video channels (YouTube & Vbox)

• Mobile apps

EARNED MEDIA

• Social shares, mentions, reposts, reviews, retweets, re-pins

• Vloggers & Bloggers

• MCN (Multi-Channel Networks) • YouTube & Facebook Ads • Display & Rich Media Formats • Mobile ads

BRAND AWARENESS VIDEOS

PRODUCT EDUCATION VIDEO

PRODUCT EDUCATION VIDEO

VIDEO IN APPS & LANDING PAGES

LEAD GENERATION VIDEOS

CAMPAIGN BASED VIDEO

ADVERTISING - SALES IMPACT

HORSE LOOKING FOR MARKETING MANAGER

COMMUNICATION VIDEOS

BRANDED VIDEO CONTENT

NATIVE COMMUNICATION

SEGMENTATION DISPLAYEFFECTIVENESS

BRANDED VIDEO CONTENT

ENGAGEMENT

WE FOCUSED ON

COMMUNICATION CHANNELS

Edna.bg Vbox7

Vbox7Viber chat

YouTube Nova Play

Facebook InstagramVLOGGER/

Famous Women

RESULTS

FB Reach

95 000

Видео гледания

32 000

Прочитания на статиите

14 732Над 100 зададени въпроса по

темата към Натали

DIGITAL SERIAL

CLIENTS RECOMMENDATIONS

VIDEO CHANNEL

VIDEO CHANNEL

HOW TO MEASURE EFFECTIVENESS ?

• Engagement with interactive elements• Shares• Conversions• Total time spent watching• Views• Clicktrough rate (CTR)• Clicks• Impressions

WHICH ARE THE BIGGEST OBSTACLES IN VIDEO ADVERTISING?

• ROI vs Other Media

• Price

• Quality of Content

WHAT ADVICE WOULD YOU GIVE

AS EXPERTS?