vikram sarabhai library

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Vikram Sarabhai Library New Arrivals (Books) June 16-22, 2008

General

1. Ask for it: how women can use the power of negotiation to get what they really want by LindaBabcock and Sara Laschever. New York: Bantam Book, 2008.

In their groundbreaking book, Women Dont Ask, Linda Babcock and SaraLaschever uncovered a startling fact: even women who negotiate brilliantly on

behalf of others often falter when it comes to asking for them. Now theyvedeveloped the action plan that women all over the country requesteda guide

to negotiation that starts before you get to the bargaining table. Ask for It

explains why its essential to ask (men do it all the time) and teaches you howto ask effectively, in ways that feel comfortable to you as a woman. Whether

you currently avoid negotiating like the plague or consider yourself hard-

charging and fearless, Babcock and Laschevers compelling stories of realwomen will help you recognize how much more you deservewhether its a

raise, that overdue promotion, an exciting new assignment, or even extra help around the house.

Their four-phase program, backed by years of research, will show you how to identify what yourereally worth, maximize your bargaining power, develop the best strategy for your situation, andmanage the reactions and emotions that may ariseon both sides. Guided step-by-step, youll learn

how to draw on the special strengths you bring to the negotiating table to reach agreements that

benefit everyone involved. This collaborative, problem-solving approach will propel you to newplaces both professionally and personallyand open doors you thought were closed.

(158.5 B2A8) 165317

2. Indian ink: script and print in the making of the English East India Company by MilesOgborn. Chicago:University of Chicago Press, 2007.

A commercial company established in 1600 to monopolize trade between

England and the Far East, the East India Company grew to govern an Indianempire. Exploring the relationship between power and knowledge in Europeanengagement with Asia, Indian Ink examines the Company at work and reveals

how writing and print shaped authority on a global scale in the seventeenth and

eighteenth centuries. Tracing the history of the Company from its first tentative

trading voyages in the early seventeenth century to the foundation of an empirein Bengal in the late eighteenth century, Miles Ogborn takes readers into the

scriptoria, ships, offices, print shops, coffeehouses, and palaces to investigate

the forms of writing needed to exert power and extract profit in the mercantileand imperial worlds. Interpreting the making and use of a variety of forms of writing in script and

print, Ogborn argues that material and political circumstances always undermined attempts at

domination through the power of the written word. Navigating the juncture of imperial history andthe history of the book, Indian Ink uncovers the intellectual and political legacies of early modern

trade and empire and charts a new understanding of the geography of print culture.

954.14031 O4I6) 165333

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3. Revolution in mind: the creation of psychoanalysis by George Makari. New York: HarperCollins Publishers, 2008.

The author provides a comprehensive early history of psychoanalysis from

1895 to 1946. Although his early colleague Josef Breuer justifiably claimed thatFreud was a man given to absolute and exclusive formulations, the great

Viennese thinker's revolutionary understanding of the psyche evolved quite abit, shifting away from psychosexual theory toward the tripartite division of thepsyche (ego/id/superego) around 1920. Discussing the steadily growing

community of psychoanalysts in Vienna (and, successively, in Zurich, Berlin

and elsewhere), Makari notes that the Freudians could sometimes be

intellectually insular and sectlike, resulting in the expulsion of Alfred Adler andC.G. Jung from Freud's circle between 1907 and 1913. Makari succinctly

describes developments after Freud's influence peaked, especially the prominence of what came to

be called ego psychology as developed by Heinz Hartmann, and the bitter intellectual disputebetween Melanie Klein and Anna Freud. Makari tries to cover so much ground that some sections

get a bit sketchy, but most of his ideas come across clearly in this challenging but rewarding

intellectual history.(150.19509 M2R3) 165319

4. Exploring ethics: an introductory anthology edited by Steven M Cahn. New York:OxfordUniversity Press Inc., 2009.

Exploring Ethics: An Introductory Anthology is a remarkably accessible,

concise, and engaging introduction to moral philosophy. Steven M. Cahn brings

together a rich, balanced, and wide-ranging collection of forty classic andcontemporary readings. Most importantly, he has carefully edited the articles so

that they will be exceptionally clear and understandable to undergraduatestudents. The selections are organized into three parts, providing instructors with

flexibility in designing and teaching a variety of ethics courses. The first part,

Challenges to Morality, considers the overly simple assumptions that beginningstudents may bring to moral issues. The second part, Moral Theories, provides

selections from the most influential ethical theories of the past along with

commentary by contemporary thinkers. The third part, Moral Problems, offers opposingperspectives on nine controversial issues: abortion, euthanasia, world hunger, terrorism,

pornography, affirmative action, animal rights, the environment, and capital punishment. Exploring

Ethics features selections from Plato, Aristotle, Hobbes, Kant, Mill, Nietzsche, Thomas Nagel,

James Rachels, John Rawls, Tom Regan, Peter Singer, Susan Wolf, and many others. Each readingis preceded by a detailed introduction and followed by study questions that encourage students to

think philosophically. Ideal for courses in introduction to ethics or contemporary moral problems,

this unique anthology can be used independently or as a companion to a single-authored text. AnInstructor's Manual and Companion Website accompany the text.

(170 E9) 165360

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5. Getting to yes; negotiation agreement without giving in by Roger Fisher and William Ury,2nd ed. New York: Penguin Books, 1991.

Getting to Yes offers a concise, step-by-step, proven strategy for coming to

mutually acceptable agreements in every sort of conflictwhether it involvesparents and children, neighbors, bosses and employees, customers or

corporations, tenants or diplomats. Based on the work of the HarvardNegotiation Project, a group that deals continually with all levels of negotiationand conflict resolution from domestic to business to international, Getting to

Yes tells you how to:

Separate the people from the problem; Focus on interests, not positions; Work together to create options that will satisfy both parties; and Negotiate successfully with people who are more powerful, refuse

to play by the rules, or resort to "dirty tricks."Since its original publication in 1981, Getting to Yes has been translated into 18 languages and has

sold over 1 million copies in its various editions. This completely revised edition is a universal guide

to the art of negotiating personal and professional disputes. It offers a concise strategy for coming tomutually acceptable agreements in every sort of conflict.(150.13 F4G3) 165341

6. Open road: the global journey of the fourte enth Dalai Lama by Pico Iyer. New York: AlfredA. Knopf, 2008.

One of the most acclaimed and perceptive observers of globalism and

Buddhism now gives us the first serious considerationfor Buddhist and non-Buddhist alikeof the Fourteenth Dalai Lamas work and ideas as a politician,

scientist, and philosopher. Pico Iyer has been engaged in conversation with theDalai Lama (a friend of his fathers) for the last three decadesan ongoing

exploration of his message and its effectiveness. Now, in this insightful,

impassioned book, Iyer captures the paradoxes of the Dalai Lamas position:though he has brought the ideas of Tibet to world attention, Tibet itself is being

remade as a Chinese province; though he was born in one of the remotest, least

developed places on earth, he has become a champion of globalism andtechnology. He is a religious leader who warns against being needlessly distracted by religion; a

Tibetan head of state who suggests that exile from Tibet can be an opportunity; an incarnation of a

Tibetan god who stresses his everyday humanity. Moving from Dharamsala, Indiathe seat of the

Tibetan government-in-exileto Lhasa, Tibet, to venues in the West, where the Dalai Lamaspragmatism, rigor, and scholarship are sometimes lost on an audience yearning for mystical visions,

The Open Road illuminates the hidden life, the transforming ideas, and the daily challenges of a

global icon.

(294.3923092 I9O7) 165342

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7. Blink: the power of thinking without thinking by Malcolm Gladwell. New York: Little Brown,2005.

Blink is about the first two seconds of looking--the decisive glance that knowsin an instant. Gladwell, the best-selling author of The Tipping Point, campaigns

for snap judgments and mind reading with a gift for translating research intosplendid storytelling. Building his case with scenes from a marriage, heart attacktriage, speed dating, choking on the golf course, selling cars, and military

maneuvers, he persuades readers to think small and focus on the meaning of

"thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a24/7 mental valet--that provides us with instant and sophisticated information to

warn of danger, read a stranger, or react to a new idea. Gladwell includes

caveats about leaping to conclusions: marketers can manipulate our first

impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves usvulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a

provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid

cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studiesabout autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-

making.

(153.44 G5B5) 1653448. Hall of a thousand columns: Hindustan and Malabar with Ibn Battutah by Tim Mackintosh-

Smith. London: John Murray, 2005.

All the best armchair travelers are sceptics. Those of the fourteenth century were

no exception: for them, there were lies, damned lies, and Ibn Battutah's India.

Born in 1304, Ibn Battutah left his native Tangier as a young scholar of law overthe course of the thirty years that followed he visited most of the known world

between Morocco and China. Here Tim Mackintosh-Smith retraces one leg ofthe Moroccan's journey -- the dizzy ladders and terrifying snakes of his Indiancareer as a judge and a hermit, courtier and prisoner, ambassador and castaway.

From the plains of Hindustan to the plateaux of the Deccan and the lost ports of

Malabar, the author reveals an India far off the beaten path of Taj and Raj. IbnBattutah left India on a snake, stripped to his underpants by pirates but he took

away a treasure of tales as rich as any in the history of travel. Back home they said the treasure was

a fake. Mackintosh-Smith proves the sceptics wrong. India is a jewel in the turban of the Prince ofTravelers. Here it is, glittering, grotesque but genuine, a fitting ornament for his 700th birthday.

(915.061 M2H2) 165370

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9. Reader-response criticism: from formalism to post-structuralism edited by Jane P Tompkins.Baltimore: Johns Hopkins University Press, 1980.

This book collects the most important theoretical statements on readers and the

reading process. Its essays trace the development of reader-response criticismfrom its beginnings in New Criticism through its appearance in structuralism,

stylistics, phenomenology, psychoanalytic criticism, and post-structuralisttheory. The editor shows how each of these essays treats the problem ofdeterminate meaning and compares their unspoken moral assumptions. In a

concluding essay, she redefines the reader-response movement by placing in

historical perspective, providing the first short history of the concept of literary

response. The anthology remains an indispensable guide to reader-responsecriticism. It is a valuable text for courses in literary criticism and theory as well

as a superior reference work for scholars and students of literature, critical theory, and the

philosophy of art.

(801.95 R3) 165345

10.Clothing Gandhi's nation: homespun and modern India by Lisa Trivedi. Bloomington:Indiana Univ. Press, 2007.

In Clothing Gandhi's Nation, Lisa Trivedi explores the making of one of

modern India's most enduring political symbols, khadi: a homespun, home-

woven cloth. The image of Mohandas K. Gandhi clothed simply in a loinclothand plying a spinning wheel is familiar around the world, as is the sight of

Gandhi, Jawaharlal Nehru, and other political leaders dressed in "Gandhi caps"

and khadi shirts. Less widely understood is how these images associate thewearers with the swadeshi movement-which advocated the exclusive

consumption of indigenous goods to establish India's autonomy from GreatBritain-or how khadi was used to create a visual expression of national identity

after Independence. Trivedi brings together social history and the study of

visual culture to account for khadi as both symbol and commodity. Written in a clear narrative style,the book provides a cultural history of important and distinctive aspects of modern Indian history.

(954.035 T7C5,) 165363

11.Semantic antics: how and why words change meaning by Sol Steinmetz. New York: RandomHouse Inc., 2008.

Many common English words started out with an entirely different meaning

than the one we know today. For example: The word adamant came intoEnglish around 855 C.E. as a synonym for 'diamond,' very different from

today's meaning of the word: "utterly unyielding in attitude or opinion." Before

the year 1200, the word silly meant "blessed," and was derived from OldEnglish saelig, meaning "happy." This word went through several incarnations

before adopting today's meaning: "stupid or foolish." In Semantic Antics,

lexicographer Sol Steinmetz takes readers on an in-depth, fascinating journeyto learn how hundreds of words have evolved from their first meaning to the

meanings used today.

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Social Sciences

12.Legacy of ashes: the history of the CIA by Tim Weiner. New York: Anchor Books, 2007.For the last sixty years, the CIA has managed to maintain a formidablereputation in spite of its terrible record, burying its blunders in top-secret

archives. Its mission was to know the world. When it did not succeed, it set out

to change the world. Its failures have handed us, in the words of PresidentEisenhower, a legacy of ashes. Now Pulitzer Prizewinning author Tim

Weiner offers the first definitive history of the CIAand everything is on the

record. LEGACY OF ASHES is based on more than 50,000 documents,

primarily from the archives of the CIA itself, and hundreds of interviews withCIA veterans, including ten Directors of Central Intelligence. It takes the CIA

from its creation after World War II, through its battles in the cold war and the

war on terror, to its near-collapse after 9/ll.

(327.1273009 W3L3) 165328

13.Overachievers: the secret lives of driven kids by Alexandra Robbins. New York: Hyperion,2006.

High school isn't what it used to be. With record numbers of students competingfiercely to get into college, schools are no longer primarily places of learning.

They're dog-eat-dog battlegrounds in which kids must set aside interests and

passions in order to strategize over how to game the system. In this increasingly

stressful environment, kids aren't defined by their character or hunger forknowledge, but by often arbitrary scores and statistics. In The Overachievers,

journalist Alexandra Robbins delivers a poignant, funny, riveting narrative thatexplores how our high-stakes educational culture has spiraled out of control.

During the year of her ten-year reunion, Robbins returns to her high school,where she follows students including CJ and others: Julie, a track and academic star who is terrified she's making the wrong

choices

"AP" Frank, who grapples with horrifying parental pressure to succeed Taylor, a soccer and lacrosse captain whose ambition threatens her popular girl status Sam, who worries his years of overachieving will be wasted if he doesn't attend a name-brand

college Audrey, who struggles with perfectionism and the Stealth Overachiever, a mystery junior who flies under the radar.Robbins tackles hard-hitting issues such as the student and teacher cheating epidemic, over-testing,

sports rage, the black market for study drugs, and a college admissions process so cutthroat thatsome students are driven to depression and suicide because of a B. Even the earliest years of

schooling have become insanely competitive, as Robbins learned when she gained unprecedented

access into the inner workings of a prestigious Manhattan kindergarten admissions office.

(305.2350973 R6O9) 165362

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14.Who owns knowledge?: knowledge and the law edited by Nico Stehr and Bernd Weiler. NewJersey: Transaction Publishers, 2008.

Who Owns Knowledge? explores the emerging linkages between the extensionof knowledge and the law. It anticipates that the legal system will not only be

called upon to adjudicate in matters of creative minds, but will be expected to doso to an ever increasing degree. Linkages between the legal system andknowledge are bound to multiply in modern societies. Ironically, while

increasingly relying on knowledge, we are simultaneously investing significant

resources into controlling this same knowledge. This includes developing a

system of legal governance over how knowledge is extended or enlarged. Suchmodes of governance may take the form of regulatory legal codes, or legal

challenges and judgments that shape the evolution of modern society and

potentially transform knowledge itself, as a productive force. Who Owns Knowledge? asks suchquestions as: What is the appropriate balance of public and private interests involved in this process?

How can creative powers, natural resources and indigenous knowledge be protected from either

public or private exploitation? Does the law have the power to prevent this exploitation, or isadaptive technology needed? Also, in this identity theft conscious age, how can the rights of the

individual be protected against policies allowing access to any kind of information, especially

confidential information? The editors and contributors demonstrate that the relationship between

knowledge and the law needs to be further researched and discussed. Who Owns Knowledge? is amust-read for those interested in the subjects of intellectual property, the history and development of

modern legal and economic systems and their entanglements, and how judicial systems make

choices between the legal and economic systems and, especially, between the public and privategood and their often opposing interests.

(340.11 W4) 165335

15.Shape of the beast by Arundhati Roy. New Delhi: Penguin Books India Pvt. Ltd., 2008.The Shape of the Beast is our world laid bare, with great courage, passionand eloquence, by a mind that has engaged unhesitatingly with its changing

realities, often anticipating the way things have moved in the last decade. In

the fourteen interviews collected here, conducted between January 2001 andMarch 2008, Arundhati Roy examines the nature of state and corporate

power as it has emerged during this period, and the shape that resistance

movements are taking. As she speaks, among other things, about people

displaced by dams and industry, the genocide in Gujarat, Maoist rebels, thewar in Kashmir and the global War on Terror, she raises fundamental

questions about democracy, justices and non-violent protests. Unabashedly

political, this is also a deeply personal collection. Through the conversations,Arundhati talks about the necessity of taking a stand, as also the dilemma of guarding the private

space necessary for writing in a world that demands urgent, unequivocal intervention. And in the

final interview, she discusses with rare candor her ambiguous feelings about success and both thepressures and the freedom that come with it.

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18.Gandhi and Churchill: the epic rivalry that destroyed an empire and forged our age byArthur Herman. London: Hutchinson, 2008.

In this fascinating and meticulously researched book, best selling historian

Arthur Herman sheds new light on two of the most universally recognizableicons of the twentieth century, and reveals how their forty-year rivalry sealedthe fate of India and the British Empire. They were born worlds apart: Winston

Churchill to Britains most glamorous aristocratic family, Mohandas Gandhi to

a pious middle-class household in a provincial town in India. Yet Arthur

Herman reveals how their lives and careers became intertwined as the twentiethcentury unfolded. Both men would go on to lead their nations through

harrowing trials and two world warsand become locked in a fierce contest of

wills that would decide the fate of countries, continents, and ultimately anempire. Gandhi & Churchill reveals how both men were more alike than different, and yet became

bitter enemies over the future of India, a land of 250 million people with 147 languages and dialects

and 15 distinct religionsthe jewel in the crown of Britains overseas empire for 200 years. Overthe course of a long career, Churchill would do whatever was necessary to ensure that India remain

Britishincluding a fateful redrawing of the entire map of the Middle East and even risking his

alliance with the United States during World War Two. Mohandas Gandhi, by contrast, would

dedicate his life to Indias liberation, defy death and imprisonment, and create an entirely new kindof political movement: satyagraha, or civil disobedience. His campaigns of nonviolence in defiance

of Churchill and the British, including his famous Salt March, would become the blueprint not only

for the independence of India but for the civil rights movement in the U.S. and struggles for freedomacross the world. Now master storyteller Arthur Herman cuts through the legends and myths about

these two powerful, charismatic figures and reveals their flaws as well as their strengths. The resultis a sweeping epic of empire and insurrection, war and political intrigue, with a fascinating

supporting cast, including General Kitchener, Rabindranath Tagore, Franklin Roosevelt, Lord

Mountbatten, and Mohammed Ali Jinnah, the founder of Pakistan. It is also a brilliant narrativeparable of two men whose great successes were always haunted by personal failure, and whose final

moments of triumph were overshadowed by the loss of what they held most dear.

(325.540941 H3G2) 165318

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Economics

19.International political economy by Angus Cameron, Anastasia Nesvetailova and Ronen Palan,(5 Vol. set). London: Sage Publications, 2008.

International Political Economy (IPE) has become one of the most innovativeand productive areas of International Relations in recent years. With origins in

classical political economy, heterodox economics, political science, humangeography, sociology and other social sciences, IPE has gained in academic

weight and political relevance during the past thirty years and has come to

embrace a diverse range of disciplinary perspectives. This five-volume set drawstogether the key foundational materials from a range of disciplinary sources,

allowing students at all levels to have access to the complex origins of this

growing body of historical and contemporary scholarship. Consisting of entriesdrawn from academic journals, books and other appropriate sources and

representing both the historical origins of IPE as well as some of the foremost contemporary voices,

this set is introduced by an essay outlining the development of IPE since the 1980s and explainingthe key themes represented by the entries chosen.

(337 C2I6) 165311 - 15

20.Bad Samaritans: the guilty secrets of rich nations and the threat to global prosperity by Ha-Joon Chang. London: Random House/Business Books, 2007.

It's rare that a book appears with a fresh perspective on world affairs, but

renowned economist Ha-Joon Chang has some startlingly original things to sayabout the future of globalization. In theory, he argues, the world's wealthiest

countries and supra-national institutions like the IMF, World Bank and WTOwant to see all nations developing into modern industrial societies. In practice,

though, those at the top are 'kicking away the ladder' to wealth that theythemselves climbed. Why? Self-interest certainly plays a part. But, more often,rich and powerful governments and institutions are actually being 'Bad

Samaritans': their intentions are worthy but their simplistic free-market ideology

and poor understanding of history leads them to inflict policy errors on others.Chang demonstrates this by contrasting the route to success of economically vibrant countries with

the very different route now being dictated to the world's poorer nations. In the course of this, he

shows just how muddled the thinking is in such key areas as trade and foreign investment. He showsthat the case for privatization and against state involvement is far from proven. And he explores the

ways in which attitudes to national cultures and political ideologies are obscuring clear thinking and

creating bad policy. Finally, he argues the case for new strategies for a more prosperous world that

may appall the 'Bad Samaritans'.(338.9 C4B2) 165338

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21.Escape from the benevolent zookeepers: the best of swaminomics by Swaminathan SAnklesaria Aiyar. New Delhi: Bennett Coleman, 2008.

Escape From the Benevolent Zookeepers: The Best of Swaminomics, written bySwaminathan S. Anklesaria Aiyar, is an eminently readable book, containing some

of his best columns that have appeared in TOI and ET. The book's USP lies in thefact that is written by Swami, as he is universally known. The book covers not onlyeconomic issues but also political, social and environmental ones. It appeals to all

kinds of readers. Where students are concerned, the book tells them about

contemporary issues. And to lay persons, it explains economic issues simply and

effectively. Interestingly, Swami's columns championed economic liberalizationthat started in 1991 and influenced both decision-makers and public attitudes.

Importantly, the book entertains while it educates. As Swami aptly says, "If you

can get readers to grin, you've won half the battle for hearts and minds."

(338.954 A4E8) 165340

22.In an outpost of the global economy: work and workers in India's information technologyindustry edited by Carol Upadhya and A R Vasavi. New Delhi: Routledge, 2008.

Despite the attention that has been bestowed by the popular media on the

emergence of the information Technology (IT) and IT-Enabled Services (ITES)

industries in India, little is known about the people who work in them, thenature of the work, or its wider social and cultural ramifications. This volume

breaks new ground in providing a set of studies that examines India`s IT and

ITES industries from sociological and anthropological perspectives, drawingsimultaneously on diverse theoretical approaches.

(331.761005 I6) 165365

23.Disinvestment in India: I lose and you gain by Pradip Baijal. Delhi: Dorling Kindersley(India) Pvt. Ltd., 2008.

The process of disinvestment in India has been fraught with challenges andcontroversies. Disinvestment In India: I Lose and You Gain, written by one

who has been at the center of all privatization debates and controversies,

brings to light the facts that surround the disinvestment story. It underlines

the most compelling rationales behind privatization: relief to the taxpayerand the simultaneous need for funds for infrastructure development and

social sector investment.

(338.95405 B2D4) 165366

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24.Internal combustion: how corporations and governments addicted the World to oil andderailed the alternatives by Edwin Black. New York: St. Martin's Press, 2006.

This book changed my understanding of the history of electric cars. Theaccount of a suspicious arson at a factory in which Henry Ford and ThomasEdison hoped to launch a new partnership is fascinating. Black and his team of

researchers did a masterful job in digging out historical details, though the book

can be a bit long-winded about them. He blows it in the final chapter, however,

when he switches from solid historical research to sheer speculation about thefuture. The book ends with a puff piece about the dream of hydrogen fuel-cell

cars that ignores the many formidable obstacles and impracticalities that will

make hydrogen cars unrealistic for decades to come. Skip the last chapter, andit's a solid book.

(333.8232 B5I6) 165368

25.Economics and psychology: a promising new cross-disciplinary field edited by Bruno S Freyand Alois Stutzer. Cambridge: The MIT Press, 2007.

The integration of economics and psychology has created a vibrant and fruitfulemerging field of study. The essays in Economics and Psychology take a broad

view of the interface between these two disciplines, going beyond the usual

focus on "behavioral economics." As documented in this volume, the influenceof psychology on economics has been responsible for a view of human

behavior that calls into question the assumption of complete rationality (andraises the possibility of altruistic acts), the acceptance of experiments as a valid

method of economic research, and the idea that utility or well-being can be

measured. The contributors, all leading researchers in the field, offer state-of-the-art discussions of such topics as pro-social behavior and the role of

conditional cooperation and trust, happiness research as an empirical tool, the potential of

neuroeconomics as a way to deepen understanding of individual decision making, and proceduralutility as a concept that captures the well-being people derive directly from the processes and

conditions leading to outcomes. Taken together, the essays in Economics and Psychology offer an

assessment of where this new interdisciplinary field stands and what directions are most promising

for future research, providing a useful guide for economists, psychologists, and social scientists.

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Mathematics/Statistics

26.Drunkard's walk: how randomness rules our lives by Leonard Mlodinow. New York:Random House, 2008.

In this irreverent and illuminating book, acclaimed writer and scientist Leonard

Mlodinow shows us how randomness, change, and probability reveal a

tremendous amount about our daily lives, and how we misunderstand thesignificance of everything from a casual conversation to a major financial

setback. As a result, successes and failures in life are often attributed to clear

and obvious cases, when in actuality they are more profoundly influenced bychance. The rise and fall of your favorite movie star of the most reviled CEO--

in fact, of all our destinies--reflects as much as planning and innate abilities.

Even the legendary Roger Maris, who beat Babe Ruth's single-season home run

record, was in all likelihood not great but just lucky. And it might be shockingto realize that you are twice as likely to be killed in a car accident on your way to buying a lottery

ticket than you are to win the lottery. How could it have happened that a wine was given five out of

five stars, the highest rating, in one journal and in another it was called the worst wine of thedecade? Mlodinow vividly demonstrates how wine ratings, school grades, political polls, and many

other things in daily life are less reliable than we believe. By showing us the true nature of change

and revealing the psychological illusions that cause us to misjudge the world around us, Mlodinowgives fresh insight into what is really meaningful and how we can make decisions based on a deeper

truth. From the classroom to the courtroom, from financial markets to supermarkets, from the

doctor's office to the Oval Office, Mlodinow's insights will intrigue, awe, and inspire. Offeringreaders not only a tour of randomness, chance, and probability but also a new way of looking at the

world, this original, unexpected journey reminds us that much in our lives is about as predictable asthe steps of a stumbling man fresh from a night at the bar.

(519.2 M5D7) 165327

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Management

Entrepreneurship

27.Sneaker wars: the enemy brothers who founded Adidas and puma and the family feud thatforever changed the business sport by Barbara Smit. New York:Harper Collins Publishers,2008.

In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven

story of these two power-houses. Started in their mother's laundry room inGermany, Adi and Rudi Dassler's shoe business was an instant success, their

spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon

pulled them apart: by the end of World War II, the brothers split the company,dividing their family and hometown. Adidas and Puma revolutionized the

world of sport, their rivalry introducing behind-the-scenes deals and

multimillion-dollar contracts. From Pel to Joe Namath, Walt Frazier to Boris

Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning

narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.

(688.76 S6S6) 165320

28.Pixar touch: the making of a company by David A Price. New York: Alfred A. Knopf, 2008.The Pixar Touch is a story of technical innovation that revolutionizedanimation, transforming hand-drawn cell animation to computer-generated 3-D

graphics. Its a triumphant business story of a company that began with a

dream, remained true to the ideals of its foundersantibureaucratic and artistdrivenand ended up a multibillion-dollar success. We meet Pixars technical

genius and founding CEO, Ed Cat mull, who dreamed of becoming ananimator, inspired by Disneys Peter Pan and Pinocchio, realized he wouldnever be good enough, and instead enrolled in the then new field of computer

science at the University of Utah. It was Cat mull who founded the computer

graphics lab at the New York Institute of Technology and who wound up at

Lucasfilm during the first Star Wars trilogy, running the computer graphics department, and found apatron in Steve Jobs, just ousted from Apple Computer, who bought Pixar for five million dollars.

Cat mull went on to win four Academy Awards for his technical feats and helped to create some of

the key computer-generated imagery software that animators rely on today. Price also writes aboutJohn Lasseter, who catapulted himself from unemployed animator to one of the most powerful

figures in American filmmaking; animation was the only thing he ever wanted to do (he was

inspired by Disneys The Sword in the Stone), and Prices book shows how Lasseter transformedcomputer animation from a novelty into an art form. The author writes as well about Steve Jobs, as

volatile a figure as a Shakespearean monarch . . .Based on interviews with dozens of insiders, The

Pixar Touch examines the early wildcat years when computer animation was thought of as thelunatic fringe of the medium.(384.806573 P7P4) 165329

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29.Honda myth: the genius and his wake by Masaaki Sato. New York: Vertical Inc., 2006.From the top Japanese auto-industry journalist comes this inimitably informed account of Honda

Motor Company's birth out of the ashes of World War II and subsequent rise.As gripping as it is enlightening on far more than its main subject. Sato's

unbiased reckoning won him Japan's premier non-fiction award. Available inEnglish for the first time with a new chapter exclusive to this edition andprefaced by Paul Ingrassia, The Honda Myth is indispensable reading for

industry insiders, business leaders and car enthusiasts. The first Japanese

automaker to open a factory in the U.S., Honda grew its North American share

in the 1970's with the introduction of the first environmentally friendly car, theCivic. Just as the manufacturer's combination of engineering excellence, racing

dominance, and risk-taking was driving it into the international spotlight,

however its trademark free-spiritedness threatening to take a backseat to bureaucracy andcomplacency. Honda was the brainchild of two very different men. One, a genius engineer who

never went to college but became the face of the company Shoichiro Honda. The other, a shrewd

businessman who breezed into management and directed behind the scenes-Takeo Fujisawa. Apart,they may have never met international success, but together they made their mark. Yet, after Honda

and Fujisawa's retirement, and decisively after the departure of heir apparent Shoichiro Irimajiri,

Honda Motor looks like what it once seemed incapable of becoming-a faceless firm. Overshadowed

by the ever-changing competition in areas like F1 racing and low-pollution engine technology thatwere its pride, the old hothouse of invention is less sexy these days. The Honda Myth argues that the

cult worship of Soichiro Honda that Takeo Fujisawa fermented, at first to the firm's great benefit,

worked against it in subtle ways as well. Though the company's future looks bright, it offers nobeaming face.

(338.76292275 S2H6) 165364

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30.Box: how the shipping container made the world smaller and the world economy bigger byMarc Levinson. New Jersey: Princeton University Press, 2006.

In April 1956, a refitted oil tanker carried fifty-eight shipping containers from

Newark to Houston. From that modest beginning, container shipping developedinto a huge industry that made the boom in global trade possible. The Box tells

the dramatic story of the container's creation, the decade of struggle before itwas widely adopted, and the sweeping economic consequences of the sharp fallin transportation costs that containerization brought about. Published on the

fiftieth anniversary of the first container voyage, this is the first comprehensive

history of the shipping container. It recounts how the drive and imagination of

an iconoclastic entrepreneur, Malcom McLean, turned containerization from animpractical idea into a massive industry that slashed the cost of transporting

goods around the world and made the boom in global trade possible. But the container didn't just

happen. Its adoption required huge sums of money, both from private investors and from ports thataspired to be on the leading edge of a new technology. It required years of high-stakes bargaining

with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate

negotiations on standards that made it possible for almost any container to travel on any truck ortrain or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade

the world of the container's potential. Drawing on previously neglected sources, economist Marc

Levinson shows how the container transformed economic geography, devastating traditional ports

such as New York and London and fueling the growth of previously obscure ones, such as Oakland.By making shipping so cheap that industry could locate factories far from its customers, the

container paved the way for Asia to become the world's workshop and brought consumers a

previously unimaginable variety of low-cost products from around the globe.

(387.5442 L3B6) 165367

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Finance

31.Fixed income securities by Dun & Bradstreet. New Delhi: Tata McGraw-Hill PublishingCompany Ltd., 2008.

India's fixed income securities market has been evolving steadily since the

economic reforms. Fixed income securities dwells on the various facets ofIndian treasury markets. It covers the Indian treasury markets and the factors

that affect them. Further it discusses fixed income derivatives marketinstruments and macroeconomic analysis required for fixed income securities.

It also includes an appendix covering fixed income mathematics, convexity andother pertinent topics. Besides these, it includes numerous cases and numerical

examples to explain trading strategies for bull and bear markets. This book will

be useful to fixed income analysts, fund managers and CFOs. Student pursuingMBA< CFA and CA would also find beneficial.

(332.632044 D8F4) 165305

32.Corporate governance and financial reporting (3 Volumes set) edited by Niamh Brennan.London: Sage Publications, 2008.

This major work, compiled by one of the leading academics in Europe in the

area of Corporate Governance, brings together key readings in the field,focusing on those corporate governance mechanisms influencing financial

reporting and accountability.

Volume 1: starts with a number of key papers on the theoretical origins ofcorporate governance, which is followed by a selection of articles surveying

corporate governance generally and corporate governance and financial

reporting specifically, to give readers a broad understanding of the field.Volume 1 concludes with a number of papers addressing corporate governance

failures and recent financial reporting scandals.Volume 2: comprises primarily empirical research findings on specific accounting issues,

commencing with disclosure and transparency, going on to earnings management and concludingwith sundry other financial reporting issues.

Volume 3: four mechanisms of governance are given particular attention - audit committees,

internal audit, risk management and external audit. This is followed by two papers addressingbroader issues of corporate governance and accountability.

(R 658.1512 C6) 165330-165332)

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33.Stocks for the long run: the definitive guide to financial market returns and long-terminvestment strategies by Jeremy J Siegel, 4th Ed. New Delhi: Tata McGraw-Hill Publishing

Company Ltd., 2008.

"Stocks for the Long Run" combines a compelling and timely portrait oftoday's turbulent stock market with the strategies, tools, and techniques

investors need to maintain their focus and achieve meaningful stock returnsover time. This completely updated edition includes entirely new data,charts, and figures as it provides answers on the five major issues

concerning investors and professionals today: How will events related to

September 11 tragedy affect long-term market returns? What behavioral

roadblocks stand in the way of achieving financial success? Are "countries"still relevant for global investing? Will stock "indexing" match its past

performance? Can tomorrow's stock market deliver the same returns as

markets in the past?

(332.6322 S4S8) 165308

34.India's top banks 2008 by Dun and Bradsteet. Mumbai: Dun & Bradstreet InformationService India, 2008.

India has a well-developed and distributed banking system with constituents

of various size, ownership patterns, geographic locations, business focuses

and thrust areas. While the 28 Public Sector Banks (PSB) account for a majorpart of the total business, the 23 Private Sector Banks, particularly the 8 New

Private Sector Banks, are also making significant in roads into the market

share, driving the intensity of competition in the domestic banking sector.Some of the 29 foreign banks that have operations in India play a prominent

role in the personal and corporate banking segment, accounting for a majorpart of the off-balance sheet business growth. In the background of strong

economic growth and a deepening financial sector, the opportunity available

for Indian banking is enormous. A growing need for financial services in the cities and towns ofIndia presents the banks with a unique opportunity to develop their personal and retail banking

spectrum. Focusing on financial inclusion, which became a major policy imperative, will enable

banks to penetrate the vast expanse of rural India, where an abundant opportunity for businesscontinues to emerge. Basel II norms bring in the best practices in capital adequacy and risk

management. As a result, significant progress in containing the level of non-performing assets

would bring about a period of growth and consolidation for Indian banking. While prospects for

growth are quite enormous, there is also scope for a continuous evaluation of risks and possible setbacks. Global banking today is facing a crisis, brought about by the tribulations in sub-prime loans

and structured products. Although innovation is an important aspect of finance, managing risks from

sophisticated and riskier market segments should always be a priority for banks. Indias Top Banks2008 is a valuable publication for understanding the Indian banking industry, as also providing

pertinent information on the leading institutions. I hope you enjoy reading this edition and look

forward to receiving your suggestions.

(332.1 D8I6) 165347

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General

35.Effective crisis communication: moving from crisis to opportunity by Robert R Ulmer,Timothy L Sellnow and Matthew W Seeger. Thousand Oaks: Sage Publications, 2007.

Effective Crisis Communication: Moving from Crisis to Opportunity provides

the reader practical advice on how to effectively manage and overcome a crisis.Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger

provide guidelines for taking the many challenges that crises present andturning those challenges into opportunities for overcoming a crisis.

Key Features:

Brings together theory and experience: This book introduces readers tosound research and best practices in the field of crisis communication.

Introductory chapters offer practical lessons on managing uncertainty,effective crisis communication, and productive crisis leadership that

help readers evaluate case studies in later chapters.

Provides advice on how to create opportunity from crisis: Unlike other crisis communication

texts, this book explains how organizations can and should emerge from crises as betterorganizations. Examples and lessons on how to capitalize on the opportunities inherent to crisis

are provided through organizational learning, sound ethical practices, and risk communication.

In addition, the book provides advice on how to create renewal and growth following a crisis. Addresses prominent and diverse cases: Cases and practical applications from a wide variety of

crises are included, such as food-borne illness outbreaks, terrorism, industrial disasters, and

natural disasters. You Make the Call exercises allow readers to examine and critique thedecisions made in such important cases such as 9/11, Malden Mills, and the 2003 California

fires.

(658.477 U5E3) 165346

36.Strategic management in the media: from theory to practice by Lucy Kung. Los Angeles:Sage Publications, 2008.

Strategic Management in the Media Industry: Theory and Practice aims toprovide a comprehensive, accessible and expert introduction to strategy

within a media management context. It is divided into two parts - part one

proves an introduction to and overview of the media industry from astrategic management perspective, looking in detail at the sectors that

together comprise the industry - newspaper, book and magazine publishing,

music, radio and television - and the strategic forces at work in each. Thisprovides the foundation for part two, which analyses a number of strategic

topics central to the media sector, such as technological change,

organizational structure, leadership, and creativity and innovation. Thechapters follow the same structure: the relevant theory is outlined, its application to the media

industry is discussed, and case studies from the media industry are used to illustrate the theory and

illuminate its relevance for the media field. The cases and examples used come from all sectors of

the industry and a range of geographic regions and include News Corporation, Endemol, BBC,Bertelsman, CNN, MTV, Disney and Pixar.

(302.23068 K8S8) 165309

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37.Future of the MBA: designing the thinker of the future by Mihnea C Moldoveanu and RogerL Martin. New York:Oxford University Press Inc., 2008.

TheMBAisprobablythehottestticketamongthecurrentuniversitygraduatedegreeofferings--everyyear,morethan120,000studentsenrollinMBAprogramsintheUnitedStates,andtheestimatesinEuropedonotlagfarbehind.Inaddition,jobprospectshaveneverlookedbetterforbusinessschoolgraduates;corporationsarehiringmorebusinessschoolgraduateseveryyear,andcompensatingthemmorehandsomely.TheFutureoftheMBAprovidesasorelyneededdetailedandsystematicreviewofthemajorcontemporarydebatesonmanagementeducation.Atthesametime,itmakesastrikingnewproposalthatwillcertainlyhaveanimpactinbusinessschools:thatmanagersneedtodevelopaseriesofqualitativetacitskills,whichcouldbeappropriatelydevelopedbyintegrativecurriculabroughtfromdifferentdisciplines,includingsociology,philosophy,andothersocialsciences.MoldoveanuandMartin,bothinvolvedinthegreatlyrespectedintegrativebusinesseducationprogramattheRothemanSchoolofManagement,provideaguideonhowtodesignareliableintegratedprogramformanagementstudents.Oneofthemainassetsofthebookisthatitreliesnotjustonspeculativethinking,butonreallifeexperience,andthatitalsoincludescasestudiesthatwillappealtopracticingmanagers.AsanauthoritativereferenceonMBAeducation,itwillappealtofacultyandstaffofbusinessschools,aswellasstudentsinrelatedfieldslikeeducationandpublicpolicy.

The MBA is probably the hottest ticket among the current university graduate

degree offerings--every year, more than 120,000 students enroll in MBA

programs in the United States, and the estimates in Europe do not lag far behind.In addition, job prospects have never looked better for business school

graduates; corporations are hiring more business school graduates every year,

and compensating them more handsomely. The Future of the MBA provides asorely needed detailed and systematic review of the major contemporary debates

on management education. At the same time, it makes a striking new proposal

that will certainly have an impact in business schools: that managers need todevelop a series of qualitative tacit skills, which could be appropriately

developed by integrative curricula brought from different disciplines, including sociology,

philosophy, and other social sciences. Moldoveanu and Martin, both involved in the greatlyrespected integrative business education program at the Rotheman School of Management, provide

a guide on how to design a reliable integrated program for management students. One of the mainassets of the book is that it relies not just on speculative thinking, but on real life experience, and that

it also includes case studies that will appeal to practicing managers. As an authoritative reference onMBA education, it will appeal to faculty and staff of business schools, as well as students in related

fields like education and public policy.

(650.711 M6F8) 165361

38.Design of future things by Donald A Norman. New York: Basic Books, 2007.In this long-awaited follow-up to The Design of Everyday Things, he pointsout whats going wrong with the wave of products just coming on the market

and some that are on drawing boards everywhere-from smart cars and homes

that seek to anticipate a users every need, to the latest automatic navigationalsystems. Norman builds on this critique to offer a consumer-oriented theory of

natural human-machine interaction that can be put into practice by the

engineers and industrial designers of tomorrows thinking machines. This is aconsumer-oriented look at the perils and promise of the smart objects of the

future, and a cautionary tale for designers of these objects-many of which are

already in use or development.

(745.2 N6D3) 165339

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Marketing

39.SAP: sales and distribution certification guide by Ashok Faujdar and Binny KumariChoudhary. New Delhi: Tata McGraw-Hill Publishing Company Ltd., 2008.

SAP Sales and Distribution Certification guide is a must-read for SAPaspirants. Written by Experienced SAP certified professionals, this book is

organized around the real -test and helps your prepare for it. It has over 350practice questions to help you grasp the essentials.

Highlights:

Extensive coverage of all the topics pertaining to SAPsales and distribution certification exam

Points-to-remember and tips Certification-type practice questions Explanatory answers to the practice questions

Two mock tests with annotated answers

(658.80028553 F2S2) 165307

40.DNA of customer experience: how emotions drive value by Colin Shaw. New York:Palgrave/Macmillan, 2007.

Show me the money! This is the frantic cry of the "old guard" of senior

executives as they desperately struggle to deal with commoditizing markets,the loss of their differentiator and the inevitable impact on profitability. At the

same time the new breed of enlightened, customer-focused executives

knowingly smile, seeing the answer is simple: focus on the customer ratherthan the organization, provide customers with an emotionally engaging

experience, and the rest will take care of itself. They understand that thecustomer experience is the next competitive battleground and that emotions

account for over 50% of an experience. In one case study in this book, anorganization adopting this philosophy dealing in a mature market, enjoyed

100% growth in revenues, doubled their customer base, substantially reduced customer churn,

increased the effectiveness of their marketing campaigns by 20% and reduced employee attrition by13%. As the world thought leaders on customer experience, Colin Shaw and the team at Beyond

Philosophy have undertaken more than 18 months of groundbreaking research to discovering the

emotions that drive and destroy value in an organization and can now disclose the empirical linkbetween evoking these emotions and substantial financial returns. This book is littered with

examples of organizations that already understand the DNA of customer experience and know the

power of emotions to gain a competitive edge.(658.812 S4D6) 165350

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Hindi Books

41.Aadhunik hindi vyakaran by Ram Gopal Singh. Ahmedabad: ParshvaPublication, 2005 (H 491.435 S4A2) 165351

42.Ahankar by Munshi Premchand. Delhi: GlobalPublications, 2008 (H 891.433 M8A4) 165352

43.Kankal by Jayshankar Prasad. Delhi: Global Publications, 2008(H 891.433 P7K2) 165353

44.Nirmala by Munshi Premchand. Delhi: Gaurav Pub., 2007(H 891.433 M8N4) 165354

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45.Pratigna by Munshi Premchand. Delhi: Global Publications,2007 (H 891.433 M8P7) 165355

46.Shreshtha kahaniya by Munshi Premchand. Delhi: SimaPublishing House, 2006 (H 891.433 M8S4) 165356

47.Titali by Jayshankar Prasad. Delhi: Global Publications, 2008 (H891.433 P7T4)165357

48.Varadan by Munshi Premchand. : Global Publications, 2008(H 891.433 M8V2)165358

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vikram sarabhai library

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