vincent dignan
TRANSCRIPT
Personal branding: Not just for the rich and
famous A live-action movie by Vincent Dignan EMAIL: [email protected]
150,000,000+ Total Pageviews 50 million+ unique visitors 200,000+ Likes/followers
1. Traffic: Zero to 50,000 visitors a month 2. 0 to thousands of followers in weeks
3. Training, coaching, consultancy
I used to dress much smarter
Me, by royal appointment
65-date North American Tour Salt Lake City, Utah | Victoria + Vancouver, Canada
Austin + Dallas + Houston + SXSW, Texas
Boston, Massachusetts | Denver + Boulder, Colorado
L.A. + San Francisco, California | Manhattan, NYC
Redmond + Seattle, Washington | Chicago, Michigan
San Francisco was wavy
New York was beautiful
We did the “U” for Utah
Http://bit.ly/secretsaucenow
$100,000+ in Pre- orders
Search “Secret Sauce” On Indiegogo: http://bit.ly/INDIEGO
What do you do?
A word of warning
WHY AM I DOING THIS?
THIS LOOKS AWFUL
I APPRECIATE YOU WATCHING ME/MY PROMISES TO YOU
By the time you leave here:
- You’ll understand how to setup and grow your
personal brand
Personal Branding Equation
Vanity + Value - time spent
= Good Personal Branding
The 10 rules of personal branding 1. No-one cares about you.
The 10 rules of personal branding 1. No-one cares about you.
2. People only care what you give to or can do for them
The 10 rules of personal branding 1. No-one cares about you.
2. People only care what you give to or can do for them
3. Be everywhere, but choose Text/Video/Photos (or all three)
Content is key
Content is key
Content is key
The secret formula of being sticky:
The 10 rules of personal branding 1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
The 10 rules of personal branding 1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
5. Building your brand is 10% content, 90% distribution
The 10 rules of personal branding 1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
5. Building your brand is 10% content, 90% distribution
6. 1 in 5 good posts is all you need/people will remember
The 10 rules of personal branding 1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
5. Building your brand is 10% content, 90% distribution
6. 1 in 5 good posts is all you need/people will remember
7. Copy until you develop your own style
The 10 rules of personal branding 1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
5. Building your brand is 10% content, 90% distribution
6. 1 in 5 good posts is all you need/people will remember
7. Copy until you develop your own style
8. Never say no to public appearances
The 10 rules of personal branding 1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
5. Building your brand is 10% content, 90% distribution
6. 1 in 5 good posts is all you need/people will remember
7. Copy until you develop your own style
8. Never say no to public appearances
9. Scale worldwide as soon as possible using Twitter/Eventbrite
The 10 rules of personal branding 1. No-one cares about you.
2. People only care what you give them
3. Be everywhere, but choose Text/Video/Photos (or all three)
4. Use influencers, but don’t rely on them
5. Building your brand is 10% content, 90% distribution
6. 1 in 5 good posts is all you need/people will remember
7. Copy until you develop your own style
8. Never say no to public appearances
9. Scale worldwide as soon as possible using Twitter/Eventbrite
10. Be vulnerable > say what people are really feeling
ESSENTIALS 1. Personal Facebook = Public
ESSENTIALS 1. Personal Facebook = Public
2. Twitter
ESSENTIALS 1. Personal Facebook = Public
2. Twitter
3. LinkedIn
ESSENTIALS 1. Personal Facebook = Public Facebook
2. Twitter
3. LinkedIn
4. A place for content e.g.
Wordpress/Medium (text)
Instagram/Tumblr (pictures)
YouTube/Periscope/Meerkat (video)
Community Management Cheat Sheet 1. Use Buffer software 2. Block out 9pm-12pm every Sunday night 3. 4x Money/Event Facebook posts/LinkedIn
posts a week every morning M-Th 10am, fun posts 6pm every day
4. 3 money tweets a day: 10am, 2pm, 6pm Fun tweets 11am, 4pm, 7pm
5. Peripheral networks: Instagram, Pinterest etc 6. Write mailout
Social Media: 1. Get a following 2. Broadcast to them 3. Reap the benefits 4. Profit?!?!?!?
Momma I made it!
Ruzzit.com - Viral content aggregator
Let’s say your niche is “Food”
Make your posts public! Add me on Facebook here: Vincent Dignan
***How to do a successful Facebook post in 2016 (method)***
1. DON’T PUT AN EXTERNAL LINK - Facebook will block people from seeing it in their feeds. If you do this and this only, you will increase your engagement and number of people who see it by 50%. Half the reason @traffic and copy has grown so quickly and is glued into your feeds is we actively discourage dropping links- most dead Facebook groups are repositories for people spamming links. UPDATE: Facebook has finally started blocking people who spam the same links in multiple Facebook groups. Like I always say, these methods don’t last forever- affiliates made millions doing this before it got shut down. Someone even dared to spam a sunglasses link in the group a little while back (rude)
2. Include a PHOTO with every post - To avoid doing this is lazy- it stops people in their tracks when they’re browsing their feed and gives you an extra shot at them reading it. Expert level: The picture ideally must never have been uploaded to Facebook before (FB check .EXIF data on the photo, and rewards original content for obvious reasons) My mentor Dan Meredith gets around this by posting a brand new selfie for most of his posts
3. METHOD POSTS - People don’t care about your idea. They don’t even really care about giving you advice to help you. They want things which are going to improve their lives and (in the business context) put money in their pockets via traffic to their websites, etc. If you’re in the entertainment space, they want entertainment. So if you can give value, groups and friends will like you.
4. Posting time: A little over rated as a metric. Only really matters when you have a critical mass of 5,000+ following you (like in this group). KEY IS to post 3 times a day (again, hat tip to Dan Meredith for finding this out), different people are online at different times. When I’m not busy with Harambe, I post into this group at 8am (for UK earlybirds and L.A. insomniacs), 4pm (NYC coffee break, UK getting ready to go home) and 8pm (L.A. is getting up, NYC getting bored, and UK people browsing late-night)
5. Tell stories, with tangental mentions of your business/service. These have a short shelf life if you’re talking to people who have never heard of you before- I think people are gonna get sick of super long Facebook groups from coaches soon. For now, they work really well for engagement
6. Convert your written posts into video posts for Facebook and YouTube. Facebook Live gets shown to the most people, so if you can do that, you should- Facebook sends notifications to all your friends currently to let them know that you’re live.
***How to do a successful Facebook post in 2016 (method)***
***How to do a successful Facebook post in 2016 (method)***
7. beware diminishing returns: Once you’ve told your core audience/group about a certain product you have, after a few posts people will “tune out” so remember to innovate with add-ons or new ideas to convert browsers to clicks/fans
8. If you have a small team (like I do with Secret Sauce Conference, my events company) get them to like/share important posts within the first ten minutes of them going out to ensure they reach the most people the quickest. Facebook shows your posts to a few people who follow you- If they like/comment/share it shows to more, and so on
9. Don’t be too technical- You’ll alienate a lot of people
10. Use “pattern disrupts” - emojis, deliberate misspellings, slang (I love rn and af as shorthand and don’t care if people don’t know what they mean), taboo subjects (never religion or politics though).
Bonus: Save your best posts for popular Facebook group “Traffic and copy”. They have a wholesome community of friends who will like everything you post!
The future of community - 7k in 7 weeks
Your Facebook Group: Get 1,000 members in 1 hour 1) Create group, image, description, etc 2) Click "Add people to group" on top right 3) Press "a" key to bring up all of your friends who start with the letter a, click them one by one, eventually after selecting 8 or so it will say it is full. 4) Then type "b" and click all of those, and so on, all the way through the alphabet 5) When you get to z, add a vowel to each letter, so firstly "ao", "bo", "co" etc 6) Repeat for a, e, i, and u after the first letter 7) This will cover 95% of you and your co-founders friends lists, and you're done
The best Twitter tool of all time Search by gender, job title, location,
company/person - mad targeting
Activity: Finding your customers
Tweepi will get you followers.
Twitter basics 1. Steal the good stuff, only RT compliments 2. Tweet the same (article) 5 times 3. Pictures most likely to be retweeted 4. Tweet lots: 50 - 100 tweets a day is fine 5. Tweepi gets you followers literally today
Top Linkedin channels by followers:
Find some Linkedin groups to post into here.
Snapchat, Periscope, WhatsApp Periscope: Getting very important if your company is your personal brand: Download this Snapchat: Great for real-life event promotions and flash sales/youth brands. ROI questionable WhatsApp: If you can live with yourself
Here comes a new challenger! Meetedgar.com & Smarterqueue loop updates
CONTENT 1. We are all subject to base desires:
Get laid, get paid, lose weight
Guest posting 101 What to write: 5 ways our industry is broken/ needs to improve How to do X, without Y, e.g. if divorce “How to improve your marriage without speaking to your partner about it” 5 things I wish I knew about this industry before I started 10 ways our industry will develop in the next year A full list of all the software our company uses to stay productive and efficient
Guest posting 101 Do you want to write for:
Guest posting 101 2 ways to do it:
Guest posting 101 2 ways to do it:
1) Pitch an editor (old fashioned way)
Guest posting 101 2 ways to do it:
1) Pitch an editor (old fashioned way)
2) Contribute via webform (and pray)
Guest posting 101 Huffington Post:
1. Have an appealing story. ... 2. Find the appropriate section (and editor) to pitch to. ... 3. Pitch the editor. ... 4. Wait for a response. ... 5. Deliver the content according to the parameters set by the editor. ... 6. Get signed up for a Huffington Post blogger account.
Send in the final draft of your completed piece to [email protected] Pitch your story idea at [email protected] Become a regular columnist by submitting your request to [email protected] Info here [email protected]
+ Ask me for 200 more
Apply here Apply here
Apply here Apply here Apply here Apply here/one off article here
Outreach is everything for the first five years
- Follow/reach out to people daily
- Ask to guest blog
- Book your own talks
- Build your network constantly
SECRET SAUCE Is EVERYTHING.
What can you do better than anyone else?
What’s your core story?
For most early stage companies/consultants, the easiest way to get customers is public speaking=sales
For most early stage companies/consultants, the easiest way to get customers is public speaking=sales
Method: 1. Scan Meetup, Eventbrite, and any other
relevant sites for your keyword, e.g. “startup” “entrepreneur” i.e. find popular meetup groups and ask to speak
2. Ditto co-working spaces/places
Paragraphs for public speaking 1. Email or message through Meetup/Eventbrite/web form:
“Hi, I’m a big fan of your meetup. I give a talk on “10 ways to improve X” that I think your audience would love. Do you have any upcoming talks I can give it at? I have a large network I can invite to the event as well. Let me know, I’d love to be involved!
2. Email and tweet at them at the same time: “Hey just messaged you about getting involved with your group. Let me know what you think, thanks!
I’m looking to meet: - Interesting startups/founders who have product/
market fit (typically, seed investment too) & looking to grow their users
- Anyone who can help me book more talks/conferences
- Media/P.R.
- People who want to learn my secrets :)
OUT ON INDIEGOGO NOW! Secret Sauce: A step-by-step guide to growth hacking Everything you’ve seen tonight, in a lot more detail. “No brainer” package is key
http://bit.ly/INDIEGO
I AM A PERSONAL BRAND
I AM A PERSONAL BRAND
I AM A PERSONAL BRAND
