virginia sept21 2012
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TRANSCRIPT
Stephen Abram
Gale Cengage Learning
Prince William County Library, Virginia
Sept. 21, 2012
FrankenLibraries:Driving Forces for Change
Library Megatrends
All will be affected to a greater or lesser degree by these trends and the impact will be different but all are relevant to:
• Public Libraries
• Academic Research Libraries
• Community College Libraries
• School Libraries
• Specialized Libraries
• Consortia
Trends Differ by Library Sector
Digitization’s real impact – non-fiction
Format
Print, ePUB, PDF, Kindle, etc. etc.
CD, DVD, USB, etc. etc.
Streaming
Licenses, Open Access, Creative Commons, etc. etc.
eBooks
eJournals
eContent
Copyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.)
Author Lawsuits
Citation fragmentation
Content Fragmentation
Text
Graphics & Charts
Formulae
Pictures
Maps
Video
Audio
Gamification
Deep Data Mining
Sharing – notes, highlights, reviews, opinions, correcti0ns, commentary
Assessments
Soundtracks
Etc. etc.
Beyond Text
ILS
CMS
Cloud(s)
Device dependencies
Format dependencies (e.g. Kindle or PDF)
Amazon
Apple
ADVICE . . .
Walled Gardens
Textbooks
eLearning
Learning Management Systems
Cohort Learning Environments
Presentation Systems
Virtual Conference Environment
Personal Learning Environments
Collaboration Software
MOOCs
Learning Object Diversificationand Fragmentation
Teens / Post-Millennials
Millennials
Other demographics
Business versus Consumer
The Device Divide
Mobility
Haves and Have-nots
End User Fragmentation
Consumer Search
Specialized Search
Professional Search
Semantic, Sentiment, Suggestion Search etc.
Mobile search
Social search
Augmented Reality
SEO
SMO
Content Spam
Geo-location
Search Fragmentation
Feature Phones
Smartphones
Tablets
Laptops
Desktops
Gaming stations
Television
E-Readers
Internet of Things
Browsers
Technology Fragmentation
The polarization of discussion
Black and White
Dogmatic vs. Professional positions on: eBooks, access, copyright, etc.
Black & White
Recognize key shifts
Recommendations (LibraryThing for Libraries, BiblioCommons, BookPsychic (Portland (Maine) PL)
eBook issues and device training
Community Glue
Economic Impact
Patron-driven acquisitions
Experience Portals
Programs
Partnerships
Education and Learning
Literacy of all kinds
Public Libraries
DPLA
Library Renewal
EveryLibrary Advocacy PAC
OCLC Linked Data
CULC eBook Project
Decline of Library & Archives Canada
3M e-books (Califa / Douglas County initiatives)
Cloud initiatives
Consortia: Next Step Cooperation
Where are the real pain points?
So what is the answer?
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
What is an EXPERIENCE?
What is a library experience?
What differentiates a library experience from a transaction?
What differentiates public libraries from Google/Bing?
The Evolutionof Answers
Why do people ask questions?
Is your library experience conceptually organized around answers and programs?
Or collections, technology and buildings?
Why do people ask questions?
Who, What, When, Where
How & Why
Data – Information – Knowledge - Behavior
To Learn or to Know
To Acquire Information, Clarify, Tune
To Decide, to Solve, to Choose, to Delay
To Interview, Delve, Interact, Progress
To Entertain or Socialize
To Reduce Fear
To Help, Aid, Cure, Be a Friend
To Win A Bet
What are your top 10-20 questions?What is the service portfolio model that goes with those?
Reference Facets of the Library of Virginia Story
September 2010 Survey Data
62 of 91 LVA library systems (68%)
Thank you!
The Baker’s Dozen: Library System’s Top 13
1. Health and Wellness / Community Health / Nutrition / Diet / Recovery
2. DIY Do It Yourself Activities and Car Repair
3. Genealogy
4. Test prep (SAT, ACT, occupational tests, etc. etc.)
5. Legal Questions (including family law, divorce, adoption, etc)
6. Hobbies, Games and Gardening
7. Local History
8. Consumer reviews (Choosing a car, appliance, etc.)
9. Homework Help (grade school)
10. Technology Skills (software, hardware, web)
11. Government Programs, Services and Taxation
12. Self-help/personal development
13. Careers (jobs, counselling, etc.)
14. Readers Advisory was 14th
Yep – You Get QuestionsHealth and Wellness / Community Health / Nutrition / Diet / Recovery DIY Do It Yourself Activities and Car Repair Genealogy Test prep (SAT, ACT, occupational tests, etc. etc.) Legal Questions (including family law, divorce, adoption, etc) Hobbies, Games and Gardening Local History Consumer reviews (Choosing a car, appliance, etc.) Homework Help (grade school) Technology Skills (software, hardware, web) Government Programs, Services and Taxation Self-help/personal development Careers (jobs, counselling, etc.) Reading Choices and recommendations, books & authors Travel and Vacation, Tourism Support Supporting College credits, Distance Education, and Adult Continuing Education Personal Finance and Investments / Financial Literacy Religion and spirituality Retirement and Seniors Services General Reference / Quick Answer Questions (e.g. telephone numbers, addresses, definitions, locations, library hours and services, etc.) Coming to America or our Community (Immigration, Moving) Book Clubs / Community Reading / Summer Reading Business. Leadership and Management Parenting and Child Development Adult Literacy / ESL Entrepreneurship and Consulting Small and Medium-sized Business Support World Cultures/Understanding Our World History Studies (Civil War, WW2, etc.) Choosing a School, Program/Degree, College or University / College Planning Finding People / Biographies , language learning
Health and Wellness / Community Health / Nutrition / Diet / Recovery
Genealogy
Legal Questions (including family law, divorce, adoption, etc)
Local History
Homework Help (grade school)
Government Programs, Services and Taxation
Careers (jobs, counseling, etc.)
Travel and Vacation, Tourism Support
Personal Finance and Investments / Financial Literacy
Retirement and Seniors Services
Coming to America or our Community (Immigration, Moving)
Business. Leadership and Management
Adult Literacy / ESL
Small and Medium-sized Business Support
History Studies (Civil War, WW2, etc.)
Finding People / Biographies
0.00 0.20 0.40 0.60 0.80 1.00 1.20
Relative Patron Interest in Various Areas
Top 13
Hobbies and Gardening
Consumer reviews (choosing a car, appliance, etc.)
Health and Wellness / Community Health / Nutrition / Diet / Recovery
Local History
Homework Help (grade school)
DIY Do It Yourself Activities and Car Repair
Genealogy
Legal Questions (including family law, divorce, adoption, etc)
Test prep (SAT, ACT, occupational tests, etc.)
Technology Skills (software, hardware, Internet/web)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
88.3%
83.1%
81.7%
75.9%
72.9%
67.8%
60.0%
60.0%
58.3%
51.7%
10.0%
15.3%
16.7%
22.4%
25.4%
30.5%
31.7%
35.0%
41.7%
48.3%
1.7%
1.7%
1.7%
1.7%
1.7%
1.7%
8.3%
5.0%
0.0%
0.0%
Resource Levels for Top Ten Areas of Patron Interest (Question 1)
EnoughNot EnoughNot Applicable
History
/ Socia
l Studies
Scien
ce / S
cience
fairs)
Biographies
Litera
ture
Speci
al Ev
ents
(Black (
or Hisp
anic,
Asian, N
ative
American
) Hist
ory Month)
Women
’s Studies
Religio
n0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
45.0% 46.7% 46.7%
32.2% 33.3%
5.2% 3.4%
43.3% 38.3% 38.3%
42.4%35.0%
12.1% 11.9%
10.0% 13.3% 13.3%22.0%
20.0%
22.4%
39.0%
1.7% 1.7% 1.7% 1.7%11.7%
56.9%
44.1%
0.0% 0.0% 0.0% 1.7% 3.4% 1.7%
Student Homework Support - Level of Requests by Area
N/ANot at all CommonSlightly CommonCommonVery Common
Euro
pe
Middle Ea
st
United Kingd
omAfri
ca
World
Cultures
/Unders
tanding O
ur World
Australi
a /New
Zeala
nd
China / Fa
r East Asia
Easte
rn Eu
rope
Latin Ameri
ca
India / P
akist
an
Cuba & Cari
bbean
Russia
Asia Paci
fic0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18.97% 20.00%
6.90% 8.62%14.04%
1.72% 5.00%10.53%
1.89% 3.39% 6.90%0.00% 0.00% 1.69%
39.66% 38.33%
37.93% 32.76% 22.81%
24.14% 20.00%14.04%
18.87% 16.95% 10.34%15.25% 13.79% 8.47%
34.48%28.33%
36.21% 41.38% 47.37%
56.90%50.00%
57.89%
49.06%55.93%
51.72% 52.54%46.55%
45.76%
6.90%11.67%
18.97% 17.24% 14.04% 17.24%
23.33%
17.54%
28.30%22.03%
31.03% 30.51%39.66%
42.37%
0.00% 1.67% 0.00% 0.00% 1.75% 0.00% 1.67% 0.00% 1.89% 1.69% 0.00% 1.69% 0.00% 1.69%
Areas of World Which Generate Most Questions
N/ANot at all PopularSlightly PopularPopularVery Popular
What is a meal in library end-user or research, and learning terms?
Let’s think
Think: Are you thinking food, courses, days, weekly plan, or nutrition overall?
The new bibliography and
collection development
KNOWLEDGE PORTALS
KNOWLEDGE,LEARNING,
INFORMATION &RESEARCHCOMMONS
Library Space
First Impressions: Security, Circ Desks, Signage
Cleanliness
Retail models
Displays (return carts, colour blocking, …)
Signage
Community Commons
Boundaries
Parking lots and the skirts as public programming space
Street fairs
Partnerships
Gardens
Wireless
Technology commons . . . Smart Rooms
Library Space Concerns
What are the real issues?Craft versus Industrial Strength
Pilot, Project, Initiative versus Portfolio Strategy
Hand knitted prototypes versus Production
e.g. Information Literacy initiatives
Discovery versus Search versus Deep Search
eLearning units
Strategic Analytics
Value measures
Behaviours
What We Never Really Knew Before (US/Canada)
27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very
first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
We often believe a lot that
isn’t true.
Be More Open to the Users’ Path
What Would You Attempt If You Knew You Would Not Fail?
My Humble Recommendations Focus on the user, I mean really
Pilot and experiment with mobile social cohorts
Classes (mobile training or extended learning)
Reading cohorts and book clubs
Patron-driven strategies first
Associations
Fundraising
Meetings
Teams (business or sport)
My Humble RecommendationsActively lobby and educate to ensure that the emerging mobile ecosystem supports the values and principles of librarianship for balance in the rights of end users for use, access, learning and research.
Support vendors and laws to be as agnostic as possible by ensuring that, as far as possible your services and content offerings support the widest range of devices, formats, browsers, and platforms.
eLearning
Mobile
Distant
Tools
Get to where the user is.
My Humble Recommendations
Design for frictionless access using such opportunities as geo-IP and mobile ready websites
Test everything in all browsers – mobile or not – all devices.
Invest in usability research aimed at the user experience and test and learn from it and share your learning.
Don’t prioritize the librarian experience first
Watch key developments in major publishing spaces – retail, kiddy lit, textbooks, e-learning, fiction, etc. Sport the differences and opportunities
My Personal Hobby Horses
This is an evolution not a revolution
The REAL revolution was the Internet and the Web.
The hybrid ecology is winning in the near term for operating systems and content formats.
This is good since competition drives innovation and we’re in a Renaissance not an end game right now.
Engage in critical thinking not raw criticism. Be constructive.
Critical thinking is not part of dogma or religious fervor or fan boy behavior.
My Personal Hobby Horses This is an evolution not a revolution
Perfectionism will not move us forward at this juncture.
Really understand the digital divide and remove your economic and social class blinkers
Get real about teens and Boomers
Get over library obsession with statistics and comprehensiveness.
Get excellent at real measurements, sampling and understanding impact and satisfaction. (Analytics, Foresee, Pew)
My Personal Hobby Horses
This is an evolution not a revolution We need to revisit the concept of preservation, archives, repositories, and conservation from an access and linked data view. Check out new publishing models like Flipboard. Watch for emerging book enhancements and other features that will challenge library metadata, selection policies, and collection development.
The power of libraries
A Third Path
SmellyYellowLiquid
OrSex
Appeal?
Consider the Whole Experience
Until the lion learns to write her own story, the story will always be from the perspective o the hunter not the hunted.
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook, Pinterest: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: @sabram
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