virtualized video processing - cisco...50%+ reduction: fewer devices, less power/cabling, simpler...

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Virtualized Video Processing 김재현 이사 [email protected] Cisco Systems, GSP APJ VSS Sales Strategic BD Manager

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Page 1: Virtualized Video Processing - Cisco...50%+ reduction: Fewer devices, less power/cabling, simpler Reduce Transponders 35-50% with HEVC Improved picture quality and reliability 5:1/6:1

Virtualized Video Processing

김재현 이사 [email protected]

Cisco Systems, GSP APJ VSS Sales Strategic BD Manager

Page 2: Virtualized Video Processing - Cisco...50%+ reduction: Fewer devices, less power/cabling, simpler Reduce Transponders 35-50% with HEVC Improved picture quality and reliability 5:1/6:1

AGENDA

2

Virtualized Video Processing (V2P)

Roadmap

Q&A

Infrastructure & Workflow Simplification

Next Gen Video Format & Encoding

Business Outcomes

PQ / Bandwidth Efficiency

Page 3: Virtualized Video Processing - Cisco...50%+ reduction: Fewer devices, less power/cabling, simpler Reduce Transponders 35-50% with HEVC Improved picture quality and reliability 5:1/6:1

1. Virtualized Video Processing (V2P)

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4

Changes on Platform

BW Saving : 30-40% Market : Mobile / Telco HEVC Support – HW decode CE vendor adoption

4Kp60 for Live Sports. SkyD broadcast Live Soccer (4Kp50/HEVC)

HEVC & 4K Content Available Today!

2nd Generation 4K TVs Equipped with HEVC Decoder

Page 5: Virtualized Video Processing - Cisco...50%+ reduction: Fewer devices, less power/cabling, simpler Reduce Transponders 35-50% with HEVC Improved picture quality and reliability 5:1/6:1

Live Playout Ad Splices Transcode Encrypts

Live to VOD Playout Transcode Capture Encrypts

IOS VOD Playout Packaging Transcode Capture Encrypts

cDVR Playout Packaging Ad Splices Transcode Capture Encrypts

Virtualizing Video Processing Addressing multiple workflows

Cisco Confidential 5

Page 6: Virtualized Video Processing - Cisco...50%+ reduction: Fewer devices, less power/cabling, simpler Reduce Transponders 35-50% with HEVC Improved picture quality and reliability 5:1/6:1

Playout Ad Splices Transcode Encrypts

Playout Transcode Capture Encrypts

Playout Packaging Transcode Capture Encrypts

Playout Packaging Ad Splices Transcode Capture Encrypts

Virtualizing Video Processing Addressing multiple workflows

Cisco Confidential 6

Page 7: Virtualized Video Processing - Cisco...50%+ reduction: Fewer devices, less power/cabling, simpler Reduce Transponders 35-50% with HEVC Improved picture quality and reliability 5:1/6:1

Live Playout Ad Splices Transcode Encrypts

Applications

IOS VOD Live Live to VOD cDVR

Virtual Functions

Encrypts Transcode

Ad Splices Packaging Playout

Capture

Infrastructure Storage Network Compute

Virtualizing Video Processing Addressing multiple workflows

Cisco Confidential 7

Page 8: Virtualized Video Processing - Cisco...50%+ reduction: Fewer devices, less power/cabling, simpler Reduce Transponders 35-50% with HEVC Improved picture quality and reliability 5:1/6:1

Live Playout Ad Splices Transcode Encrypts

Live to VOD

IOS VOD Playout Packaging Transcode Capture Encrypts

Applications

IOS VOD Live Live to VOD cDVR

Orchestration OpenStack

Platform

Virtual Functions

Encrypts Transcode

Ad Splices Packaging Playout

Capture

Infrastructure Storage Network Compute

Virtualizing Video Processing Addressing multiple workflows

Cisco Confidential 8

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Benefits of Virtualizing Video Processing

Orchestration – Efficiency, agility & service velocity

New video services and workflows created in software at the touch of a button 50% OpEx savings

Virtualized services from single pool resources – CapEx reduction

35% CapEx savings from virtualization & consolidation

Modular & Open

Easily integrates 3rd party components – encryption & more

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Cisco Virtualized Video Processing Plan After

Opex

Time to Money

Customer Experience

Before Encoder 1 MPEG-2 HD

Encoder 3 AVC HD

Encoder 4 AVC HD

Encoder 5 MPEG-2 SD

Encoder 6 MPEG-2 SD

Encoder x MPEG-2 SD

Multiplexer

Statmux Ctrl

Multiplexer

Statmux Ctrl

Multiplexer

Statmux Ctrl

Monitoring & Control

Encoder 2 MPEG-2 HD

3:1 MPEG-2 HD

6:1 AVC HD

12:1 MPEG-2

SD

50%+ reduction: Fewer devices, less power/cabling, simpler

Reduce Transponders 35-50% with HEVC

Improved picture quality and reliability

5:1/6:1 MPEG-2 HD

10-12:1 AVC HD

22:1 MPEG-2

SD

Still to Come: HEVC

to cut bandwidth

in half!

V2P XE MPEG-2 HD

V2P XE AVC HD

V2P XE MPEG-2 SD

V2P VVO

V2P XE ABR MPEG-2 HD

V2P XE ABR AVC HD

V2P XE ABR MPEG-2 SD

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Virtualized Video Processing (V2P) SIMPLIFIED

Complexity of Xcode abstracted from end

user. APIs (XE – VVO), VVO

– Back Office

Operator SuperVisor “Business Intent”

Configuration, Monitoring, WorkFlow

V2P Virtual Video Orchestrator (VVO) “Execution”

configuration, automation, provisioning

Virtual Video Functions “Catalog of Video Operations”

Transcode, Ad Insert

Service Profile “Operational Intent”

policies, templates,

V2P Xcode Engines (XE) Transcode Engines

FLEXIBLE

Modular capabilities – supporting mix of Xcode engine types with published capabiliti

es and usage

ELASTIC

Seamlessly and dynamically scale transcode resources whenever and wherever

needed.

API “Engine Abstration” catalogs, workflows

AnyRes In House Codec

Single Xcode Abstraction

DCM – All-In-One 9036 – MPEG2/4

Extensive Footprint

& Functionality

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V2P Orchestration - Workflow Simplification

1. Discovery

2. Definition

3. Allocation

4. Commit

Sources Redundancy Licenses Channel Plan

Resource Pools

Bitrates and

Bandwidth

Profiles Status

Detecting Source, NEW Channels

Channel Plan Definition

Resources and License Allocation

Network delivery and Verification

IP

ASI

SDI

IP

RF

V2P Virtual Video Orchestrator “Execution” Configuration, Automation, Provisioning

VVO – Virtual Video Orchestration

API

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Virtualized Video Functions

XGress Decryption XCoding Ad Insertion Multiplexing

V2P Xcode Engines

Resource Pool

Resource Pool

Resource Pool

Resource Pool

Resource Pool

Resource Pool

Resource Pool

Resource Pool

Resource Pool

Rate Control Encryption

1G / 10G

SDI

ASI

Sateliite

UDP / RTP

SMTE 2022

HLS / HDS / HSS

DASH

DVB

BISS

PowerVu

MPEG-2

AVC

HEVC

8/10-bit

4:2:0

4:2:2

Prefiltering

Region of Interest

SCTE-35

SCTE-104

EBP

POIS

PID Tracking

PSI/PSIP

Mux Rules

CBR

VBR

VBR Reservation

Statmux

Statistics

DVB

BISS

DRM

PowerVu

PowerKey

Sources Redundancy Licenses Channel Plan

Resource Pools

Bitrates and

Bandwidth

Profiles Status

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V2P – Virtual Video Orchestration

V2P

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V2P – Virtual Video Orchestration XE Resource Overview

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V2P – Virtual Video Orchestration XE Resource Recommendation Engine

Page 17: Virtualized Video Processing - Cisco...50%+ reduction: Fewer devices, less power/cabling, simpler Reduce Transponders 35-50% with HEVC Improved picture quality and reliability 5:1/6:1

2. Roadmap

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Virtualized Video Processing - Roadmap

Appliance based ABR transcoder +

HLS / HDS / HSS +

DPI / DRM

UCS Based ABR Transcoding

AVC Premium PQ

HEVC Xcoding

+

DASH

HEVC Xcoding up to 4K / 10-bit

C220M4

ABR AVC Cloud SW Encoder

(X1)

1st screen Cloud SW Encoder

(Multi-CODEC)

X86 HW Assist

VSM for Contribution

(DCM-G)

VSM for Distribution – D9036 SMX

VSM for Distribution –

MFP High Densiity

VSM for Distribution – MFP PPQ and

AnyRes

VVO POC-Ready Virtualized ABR

xCoding Virtualized 1st

Screen xCoding Cloud

Orchestration

V2P-VVO

V2P-XES

MPEG-2 Video Processing 1st screen – High

Density +

1G / IPv4 / FEC

AVC Video Processing 1st screen – High

Density

Advanced & Multiscreen

Video Processing

1st Screen – Premium PQ

SDI 1st Screen – NA

SDI 1st Screen ROW

Mezzanine +

VVO -Centralized Licensing

HEVC XCoding

V2P-XEH

VSM

ANYRES

DCM

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3. Summary

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▶ Optimal CAPEX spending on transcode resources.

▶ Ensure clear visibility of transcoding capacity.

▶ Efficiently transcode single source into any amount of profiles.

▶ Dynamically and elastically scale transcoding farm according to business needs.

▶ Reduce human factor in configuration changes.

▶ Ensure premium services to get the highest level of resiliency.

▶ Dramatically simplify and speed up the configuration process .

▶ Usage Based Billing.

Summary

optimize OPEX spending and faster enablement of the business

Page 21: Virtualized Video Processing - Cisco...50%+ reduction: Fewer devices, less power/cabling, simpler Reduce Transponders 35-50% with HEVC Improved picture quality and reliability 5:1/6:1

Thank You