visibility of ethics for open innovation platforms - chasanidou, karahasanović
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Technologyforabe/ersociety
“Thevisibilityofethicsinopeninnova3onpla4orms”howtocommunicateethicstousersthroughdesign
DimitraChasanidouPhDstudent,SINTEFICT
AmelaKarahasanovićSeniorScien7st,AssociateProfessorSINTEFICT
24-26May2016,Copenhagen
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• Involvingusersintheinnova7onprocessraisesseveralethicalissues,suchasownershipandprivacy.
• Thecaseofopeninnova7onplaCorms:
ethicsshouldbealignedwithcompany,users,andtechnologyethics.
Ourapproachtotheethicalusertreatment:• Designforthevisibilityofethics
Usersas"asourceforinnova7on"
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• EricksonandKellogg(2000):visibilitywithinthecontextof“socialtranslucence”
• Defini7on:“thedegreetowhichethicsthataresociallysignificant,ismadevisibleinopeninnova7onplaCorms”
Whyisitimportant?• Companiesshouldreflecttheirethics
throughopeninnova7onplaCormsinordertoengagecustomers
• “Poten(alcontributorsnotonlywantagooddeal,theyalsowantafairdeal”
Designforthevisibilityofethics
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1. Franke,N.,Keinz,P.,andKlausberger,K.2013“DoesThisSoundLikeaFairDeal?”:AntecedentsandConsequencesofFairnessExpecta7onsintheIndividual’sDecisiontoPar7cipateinFirmInnova7onOrganiza7onScience201324:5,1495-1516
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Aim:howdesignandvisibilityofethicscansupporttheethicaltreatmentofusersinopeninnova7onplaCorms.StepA.Literaturereview• Ethicsanddesign,e.g.valuesensi7vedesignframework,• EthicsandOpenInnova7on,e.g.innova7oncommuni7es,business,digitaltechnologies,servicedesign.StepB.Contentanalysis• 10openinnova7onplaCorms,online,ac7veforyears,supportedbylargecompanies• Evalua7onofthecontentpresentedacrosswebpages,sub-webpages,links,andmenusoftheOIPs.
Studyapproach
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ProblemswiththeexisPngstudies:• generalframeworksanddomainspecificethics• visibilityofethicsvariesinexis7ngOIPs4groupsofethicalissues:• userdataprotec7on,e.g.privacy,security• usermo7va7on,e.g.renumera7on,collabora7on• jus7fica7onofcompany’svalues,e.g.trust,responsibility• feedbacktousers,e.g.supportability,discussability
Ourapproachtotheethicaluser'treatment• designforthevisibilityofethics.
Studyapproach-Results
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1.UserdataprotecPonProvideclearandseparatedataprotec(onpoliciesfortheinnova(onprocessandfortheuseofthepla;orms.2.UsermoPvaPon3.JusPficaPonofthecompany’svalues4.Feedbacktousers
Designguidelines
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ScreenshotsofOIPsfromLEGO(A)andDell(B)
A. Providetherelevantuserdataprotec7onpoliciesbeforetheideasubmissionphase.
B. Organizeallpolicy-relatedlinksinaseparatesec7on.
1.Userdataprotec7on:designsugges7ons
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C. Provideanoverviewofthedataprotec7ondocument,with7tlesandsub7tles,andprovidemoredetailsondemand.
D. Highlighttheimportantinforma7onthroughtextformafng,suchascolour,fontsize,underlining,etc.
ScreenshotsofOIPsfromBeiersdorf(C),andLEGO(D).
1.Userdataprotec7on:designsugges7ons
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1.UserdataprotecPon2.UsermoPvaPonProvideclearmo(va(onsinthemainpageforuserstopar(cipate.3.JusPficaPonofthecompany’svalues4.Feedbacktousers
Designguidelines
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A. Organizeacallforinnova7on.
B. Provideincen7vemechanisms,monetaryornon-monetary,inavisibleposi7on.
ScreenshotsofOIPsfromStatoil(A),LEGO(B)
2.Usermo7va7on:designsugges7ons
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C. Provideaneasysubmission
processforusers.
D. Gamifytheprocessthroughtheuseofvariousgamifica7onelements.
ScreenshotsofOIPsfromBMW(C),andLEGO(D)
2.Usermo7va7on:designsugges7ons
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Designguidelines
1.UserdataprotecPon2.UsermoPvaPon3.JusPficaPonofthecompany’svaluesCommunicatehowthecompany’svaluesandethicsarejus(fiedwiththeinnova(onprocess.4.Feedbacktousers
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A. Organizethecompany’sethicsinaseparatesec7onsuchas“companyprofile,”“history,”“vision,”orsimilar.
B. Providechoicesfortheinnova7ontasks.
ScreenshotsofOIPsfromAkzoNobel(A),Philips(B)
3.Jus7fica7onofthecompany’svalues:designsugges7ons
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C. Provideanoverviewoftheinnova7onprocess,intermsof7me,resources,etc.
D. Provideinforma7onforthenextphasesandcommunicatetheresults,suchassuccessstoriesandimplementedproducts.
ScreenshotsofOIPsfromUnilever(C),andStarbucks(D).
3.Jus7fica7onofthecompany’svalues:designsugges7ons
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Designguidelines
1.UserdataprotecPon2.UsermoPvaPon3.JusPficaPonofthecompany’svalues4.FeedbacktousersSupportcommunica(onchannelswiththeusers.
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A. Supportuserfeedback
throughouttheideasubmissionprocess.
B. Keeptheuserinformedaboutthecurrentstateofhis/hersubmissionsandtheinnova7onprocess.
ScreenshotsofOIPsfromStarbucks(A),LEGO(B)
4.Feedbacktousers:designsugges7ons
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C. Providecommunica7onchannelsamongusers,suchascontactforms,blogs,discussioncommuni7es,orsimilar.
D. Providean“FAQ”sec7onwithcommonuserissues.
ScreenshotsofOIPsfromP&G(C),andDell(D)
4.Feedbacktousers:designsugges7ons
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Designforvisibilityofethicsisseenasaproac7vedesignstatethat:• supporttheethicaltreatmentofusers
byinvi7ngthemtoamorevisibleinnova7onprocess
• maketheplaCorm'sandcompany'sethicsvisibleonalargescale
Futurework:applica7onandevalua7onofthedesignsugges7onsinvariousplaCorms
Conclusions
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Ethics&Designhmps://stevenlegere.wordpress.com/page/2/Studentdesigncompe77onhmp://www.dexigner.com/news/24341Businessideashmp://presthemes.com/prestashop-news/5-crea7ve-online-business-ideas--ecommerce-inspira7on-337.htmlProductinnova7onhmp://inhabitat.com/designcompe77ons/enter-the-cradle-to-cradle-product-innova7on-challenge-win-up-to-250k-in-prize-money/EuropeanSocialInnova7oncompe77onhmp://www.telecentre-europe.org/european-social-innova7on-compe77on/
Imagereferences
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