voltaren campaign || a.tantawy
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NOVARTIS PHARMA
© Market Compass Consultancy 2009
2010 CAMPAIGN
© Market Compass Consultancy 2009
تطور... في مصز 1الدواء رقم فلتارين
No.1 in Egypt … Improved Voltaren
Very Attractive message which is a
fact between the market
Indicate the change in packaging and other
feature.
Expand the message
© Market Compass Consultancy 2009
IMC Plan
Patient
Pharmacist
Doctor
Distributor
Radio Campaign
Outdoors
Cars sticker
Press Campaign
Pharmacy Branding
Doctors mails
Distributors Giveaways.
Our Plan
عيش متعة الحزكة بدون ألم مع فلتارين بشكلة
الدواء رقم واحد في مصز الذي .... الجديد .ينصح به األطباء
o Campaign in Booth Arabic and English in Nogoom FM, Nile FM, EL-shark El-Awsat and Radio Maser.
o Aired for Only two working weeks (10days).
Ads and Press Releases
Chose the main medical magazine + General magazines :
• Seha
• Mota7da pharmacy magazine
• Seif magazine
Press release effect the direct customers and we plan to: 1. Improve product image in physicians perception.
2. Refresh the indications of Voltaren.
3. Credibility of press release will increase trust between audience.
Car Branding
For Medical REP. cars that placed on the back of the car body
Cars Stickers
Drug House
Pharmacy is the home of all Drug, and Voltaren is No.1 in this home SO,
Unique Pharmacy Branding
Unique
Poster
Unique
Stand
Unique
Dangler
Unique
flyer
Unique
pharmacy
Branding
Danglers
oThere are too many danglers in pharmacies
than anywhere in the world , So we Create a
new Idea to replace Dangler and Stand as well.
It’s a mix between
Dangler and Stand placed
within eye range with
attractive and new form.
Voltaren Why we Trust Voltaren ??
Doctors says… Voltaren Range
Product and usage
Flyer
Pg 1 Pg 2
All in Arabic and simple information
Long, thin, catchy color and new poster in easy way.
The problem that pharmacy poster dose not last long time ..
Door
The same flag used in D+S but bigger and hanged on he pharmacy door or outer wall.
Mailing
Send a mail distributed by hand contain informative massage about Voltaren and its USP.
The Power of telesales
Telesales is a powerful channels contact all pharmacist daily collecting orders… plan to send your massage through them.,
Giveaways : ◦ Calendars.
◦ Mugs.
◦ Pens.
