využívanie sociálnych a kultúrnych trendov namiesto produktových benefitov

62

Upload: adma-asociacia-digitalnych-marketingovych-agentur

Post on 02-Aug-2015

104 views

Category:

Marketing


3 download

TRANSCRIPT

1. Worldwide Creator's Archive Japanese Web Designing Magazine published 5 pages about ZARAGUZA 2. .net is the world's best-selling magazine for web designers and developers 3. First advertising agency featured on the Forbes SK cover First place in Forbes Business Story Competition 4. PRODUCT INSIGHTS VS. CONSUMER INSIGHTS 5. Insightom prekonte problm pvodu 6. Insightom prekonte problm chuti 7. Nadproduktov rozmanie Anti-trendy k masovmu konzumu (LOKLNOS, POCTIVOS, BIO) Chceme s dopredu, ale potrebujeme posmeli Nron, kritick, vyberav spotrebite Potreba skutonch socilnych siet, nov socializmus 8. Insight Zmena vnmania produktu 9. PRODUCT INSIGHT vyzera skvelo CONSUMER INSIGHT cti sa skvelo 10. Insight Zmena pouvania produktov 11. http://on.fb.me/1KMCxc8 12. PRODUCT INSIGHT chu, nakopnutie CONSUMER INSIGHT makm veer 13. Insight Zmena prstupu k celebritm 14. PRODUCT INSIGHT chu, energia, balenie CONSUMER INSIGHT televzne celebrity ma nebavia 15. Insight VYUVANIE ANTITRENDOV 16. Insight VYUVANIE KONZISTENCIE 17. PRODUCT INSIGHT je mal CONSUMER INSIGHT neviem ako vemi je mal 18. Insight Hur nkup namiesto nkupu 19. PRODUCT INSIGHT etrite CONSUMER INSIGHT etrite si nervy:) 20. http://youtu.be/h6p6eILr-AY 21. Insight Zmena pouvania mdia cieovou skupinou 22. FAN MADE AUDI PRINT: 23. FAN MADE AUDI PRINT: 24. FAN MADE AUDI PRINT: 25. FAN MADE AUDI PRINT: 26. FAN MADE AUDI PRINT: 27. FAN MADE AUDI PRINT: 28. FAN MADE AUDI PRINT: 29. Nepouvajte marketing len na to, aby ste informovali 30. Neptajte sa, ak benefit m produkt, ale ak benefit m vaa komunikcia