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©2010 bei F.F.T. MedienAgentur 1 Was War, Was Wird … 12 Jahre Mobiles Internet:

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Page 1: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 1!

Was War, Was Wird …!

12 Jahre Mobiles Internet:!

Page 2: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 2!

Mobile = „Walled Garden“ Portale statt „freies“ Web!

Page 3: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 3!

Das Mobile Web brauchte etwas mehr Zeit ...!

Page 4: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 4!

... Bis der Blackberry das Licht der Welt erblickte!!

Page 5: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 5!

Und Steve uns mit dem iPhone erlöste!!

Page 6: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 6!

„Netzwerk-Effekt“ @work:!

Apps + (mobiles) Daten-Volumen!

Page 7: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 7!

Das iPhone Öko-System: Apps + Accessoires!

Page 8: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 8!

Und noch mehr Öko-Systeme:!

Page 9: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 9!

iPad: Digital Media Eco-System!!

Erlösung für Verleger und Medien-Industrie?!

Page 10: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 10!

Mobile Internet-Nutzung:!

Zu Hause, zur Unterhaltung und zum Zeitvertreib!!

Page 11: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 11!

Sind wir nicht alle ein bischen „Tablet“?!

It’s the Eco-System, Stupid!!

Page 12: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 12!

Another Eco-System @ work!!

“Location”: Der “Killer-Parameter” im Mobile Web!!

Page 13: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 13!

Mobile Social Web – The Next Generation:!

The “Real World Web”!!

Page 14: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 14!

Interfacing the World (with the web):!

Mobile Social Networks + “Augmented Reality”! !

Page 15: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 15!

Page 16: Was War, Was Wird · $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 at an average cost of $7.99 0 $8.99 $9.99 each iphone user $10 spends an average of on apps every month. with over million

©2010 bei F.F.T. MedienAgentur! 16!

Danke!!

Kontakt:!

[email protected]!

www.urchs.de !


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