wcparis 2014 content_chouing2
TRANSCRIPT
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Sans contenu,WP n'est rien.
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Cédric Motte - @chouing
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. #wcparis hier ?
. Réseaux sociaux & Mobile sont votre contexte...
. … qui obligent à de nouveaux formats...
. … que vous publiez au bon moment...
. … pour – et avec - votre public.
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Vos 50 prochaines minutes @
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#wcparis hier ?
Photo flickr Benjamin Niess (On l'enlève si cela te gêne hein ^^)
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Dans CMS, y a Management...
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… et System.
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Et pourtant...Et pourtant...
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#blogging...
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… #storytelling...
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… framework & gros projet...
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… on peut faire tellement plus.
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You l'intervention de @kgjerstad
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Source
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Et pourtant...Mais...
Pourquoi ?
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Et ce n'est pas nouveau...
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… juste remis au goût du jour.
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Alors, c'est quoidu contenu de qualité ?
</public think>
<public think= « Ca suffit les infographies qui piquent, on a compris » >
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ou...
Les bonnes pratiquespour du bon contenu.
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Ce que l'on pourrait finir par dénommer
Etablir une stratégieéditoriale en 2014.
Et ça, c'est chic !
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SMO & Mobile First !Etablir une stratégie éditoriale 1/
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Source
Les réseaux intéressants en acquisition...
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Source
… avec un impact certain sur le SEO.
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Source
Tandis que le web devient mobile, ailleurs
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Hors lolcat & buzz moisi, les succès sont...
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nytimes.com/redesign
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(Ils sont sous... wordpress.)
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Pensez nouveaux formatsEtablir une stratégie éditoriale 2/
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Sortez un peu du Title / Text.
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Le live
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Les POM / Webdocs
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La dataviz
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Les cartes
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Publiez au bon moment.Etablir une stratégie éditoriale 3/
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Entre aujourd'hui et demain...
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… il ne se passerait rien ?
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Sortir un journal par jour ?
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Une contrainte technique...
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… et un délai de livraison...
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… qui créent un décalage entre ce qu'on lit...
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… et ce qu'on vit.
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L'émergence d'un flux de rédaction
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Un article n'est plus un article...
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… c'est une informationqui se développe.
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Comme le code, le contenu est forkéet de nouvelles branches apparaissent.
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Réadaptez. (1/2)
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Réadaptez. (2/2)
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Appréciez les stats...
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Toutes, les stats...
https://www.kissmetrics.com
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… pour aider vos clients à planifier leur contenu.
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Pour - et avec - votre publicEtablir une stratégie éditoriale 4/
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Vive les personas pour définir votre cible
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Et c'est valable pour une dream team complète !
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Utilisez vos lecteurs (sans en attendre forcément un truc énorme)
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Pour de simples actions
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En jouant automatiquement avec les stats (encore)
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En intégrant le lecteur dans la production
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En éditorialisant leurs contributions
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Sans se limiter à ce qu'ils racontent sur votre site
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Mais de toute façon en les gratifiant...
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… tout en prenant soin d'éviter celui dont il ne faut pas dire le nom.
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(au fait)
Un acheteurest un lecteur
séduit par votre contenu
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(et rassuré par votre contexte, aussi)
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N'oubliez pas, le premier mot de CMS...
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Soyezcontent ! ;o)
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Merci de votre attention !Et un grand merci au staff #wcparis pour l'organisation !
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Le live http://www.scribblelive.com/
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Le live http://www.sourcefabric.org/en/superdesk/liveblog/
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Le live http://www.24liveblog.com/
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Les longs formats https://github.com/ejfox/sStory
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Les longs formats http://aesopstories.com/story-engine/
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Les longs formats https://www.scrollkit.com/
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Les POM / Webdocs http://get-puppet.com/
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Les POM / Webdocs http://www.klynt.net/
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La dataviz http://infogr.am/
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La dataviz http://datawrapper.de/
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La dataviz http://timeline.knightlab.com/
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Les cartes http://cartodb.com/
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Les cartes http://www.openstreetmap.org/
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Les cartes http://www.google.com/drive/apps.html#fusiontables
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(C'est fini, on fermele slideshare maintenant.
Là, voilà. Merci ! :o)