wd & im session b1 _digital communication_april 26,2010

Web Designing & Internet Marketing

Session B1: DIGITAL COMMUNICATION

What we are gone cover in this session ?

Internet as A Communication Medium to Help Market


Time to reach audience of 50 million

Medium Years

Radio 38 Yrs

TV 13 Yrs

Interner 4 Yrs

iPod 3 Yrs

Facebook 2 Yrs


Communication

• Two way communication– Email (corporate email)– Can I help you– Reviews– Blogs, Post comments– Social networking

• Post online diaries which may include discussion forums• Share/show information about a your city and events that takes place

in your town..• Communicate with persons having similar interests • Discuss with people on various topics• Have fun, relax, play games• To show the content that is intended to inform visitors, but not

necessarily for commercial purposes.• Keep/ share information or any content that the individual wishes to

include.(Ex: photos, video, articles, reviews, etc)

• Do the social networking• To provide a platform on which people can praise or disparage what is

featured• To provide platform on which people can post reviews for products or

services

When it requires? … to whom How to make it?


Internet as A Communication Medium

• Emails• Blogs• Twitter• Slideshare• Buzz• Tumblr• …• …• …• …• …


Communication Mediums

• Text• Flash• Video• Audio• Image• …

Case Study

LinkedIn


The Social Media Marketing Strategy

Connect with People on Social Networking Sites

Tell People About What You Do

Provide Compelling Content


Why LinkedIn?

Source: http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation?type=powerpoint

Average Age: 4169% of Users Between 35 – 64 Years Old

Average Household Income: $109,70353.5% Household Income $100K+24% have Portfolio Value of $250K+

Mostly Male64% Male / 36% Female

Educated Professionals80.1% College Graduate/Post Graduate


What does LinkedIn have to offer?

• Find target market and centers of influence (COI) • Promote yourself and your business• Stay top of mind with your network


LinkedIn: The Basics

• Join LinkedIn and complete your profile

• Import your contacts to find existing members

• Continue to add people you meet – online & offline

• The more connections the better!!!


Use All Your Website Links

• Company Site• Personal Site• Blog• Twitter• Podcast


The Strategy

• Join groups to start conversations and promote content• Use status updates to stay top of mind and promote content• Use applications to communicate your value• Use events to reach a larger audience


Strategy 1: Use Groups

• Strategically join groups that fit your target market or COIs

• Search by profession, geographic area, associations and interests


Join Discussions

• Post a question

• Answer a question


The Posting Process

Submit article URL and a summaryLink will appear on the Overview and News pages as

well as group email. Repeat for all relevant groups


Strategy 2: Status Updates

• Keeps your name top of mind

• Another way to promote content

• Link to websites, blogs, events, webinars, podcasts, vlogs, etc.


Strategy 3: Use Applications

• Another way to post blogs, articles and other media • Organize and share information on your profile • Multiple applications to meet specific needs and requirements


Blog Link/WordPress


SlideShare


Strategy 4: Promote Events

• Add all public events – online and offline


Keys to Success

• Find Your Target Demographic• Provide Compelling Content• Actively Participate on a Consistent Basis

Thank you !!!

Contact:[email protected]

wd & im session b1 _digital communication_april 26,2010

Education