we are social's guide to social, digital and mobile in thailand, dec 2011
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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Thailand. You can find more of these Asia reports at http://wearesocial.sgTRANSCRIPT
THAILAND �SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
we are social�
we are social
FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
we are social�
THAILAND �
12,881,800 �
71,824,561 �MOBILE SUBSCRIBERS�
18,310,000 �INTERNET USERS�
67,070,000 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
27 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
19 %�
URBAN�
31%� 69%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
100+ %�
we are social� SOURCE: MILLWARD BROWN DYNAMIC LOGIC �
VS�16.6 �AVERAGE HOURS THAI
NETIZENS SPEND USING �THE INTERNET EACH WEEK�
10.9 �AVERAGE HOURS THAI
NETIZENS SPEND WATCHING � BROADCAST TV EACH WEEK�
we are social�
THAILAND IS SOUTHEAST ASIA’S�BIGGEST ONLINE GAMING MARKET�
SOURCE: EFFECTIVE MEASURE, AS CITED IN CAMPAIGN SINGAPORE �
we are social�
60%�OF THAI INTERNET USERS PLAY �
ONLINE GAMES SEVERAL TIMES A WEEK�
SOURCE: TNS DIGITAL LIFE �
we are social�
82%�OF THAI WEB USERS STREAM OR �
DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH �
SOURCE: NIELSEN�
we are social�
85%�OF THAILAND’S INTERNET USERS VISIT�
SOCIAL MEDIA SITES AT LEAST ONCE A WEEK�
SOURCE: TNS DIGITAL LIFE �
we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
18-24:�34%�
13-17:�21%�
25-34:�29%�
35--44:�10%�
45-54:�4%�
55-64:�1%�
65+:�1%�
FACEBOOK DEMOGRAPHICS IN THAILAND �
MALE:�48%�
FEMALE:�52%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � BLACKBERRY THAILAND � 394,759 � 14.51%�2 � THE STAR ค้นฟ้าคว้าดาว! 368,564 � 2.17%�3 � DTAC INTERNET� 315,479 � 2.17%�4 � GMEMBER � 302,150 � 3.06%�5 � NOKIA THAILAND � 154,897 � 2.54%�6 � SMIRNOFF EXPERIENCE THAILAND � 142,529 � 17.78%�7 � JOHNNIE WALKER THAILAND � 131,144 � 6.72%�8 � ICHITAN� 115,152 � 1.68%�9 � SORBORMORE � 86,904 � 1.86%�10 � PANTENE THAILAND � 78,908 � 6.15%�
TOP FACEBOOK PAGES IN THAILAND �
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295,000 �NUMBER OF LINKEDIN USERS IN THAILAND:�
SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011 �
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152,000 �NUMBER OF FOURSQUARE USERS IN THAILAND:�
SOURCE: PENN OLSON�
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78%�OF THAI WEB USERS HAVE SHARED THEIR THOUGHTS�
ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS �
SOURCE: NIELSEN�
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19% �OF THAI INTERNET USERS THINK�
WEB ADVERTISING CAN BE USEFUL �
ONLY �
SOURCE: NIELSEN�
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36%�OF THAI INTERNET USERS USE A�
MOBILE DEVICE TO ACCESS THE WEB �
SOURCE: NIELSEN�
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72%�OF THAILAND’S MOBILE USERS�
ARE BELOW THE AGE OF 24�
SOURCE: SYNOVATE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �
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MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
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SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �