we can be heroes - hr leadership summit 2015
TRANSCRIPT
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WE CAN BE
HEROES
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@KRISTOFDEWULF
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WHO ARE
THE REAL
HEROES?
#1
@KRISTOFDEWULF
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“First empower your front-
line employees and the rest
will follow.”
VINEET NAYAR, HCL TECHNOLOGIES
@KRISTOFDEWULF
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EMPLOYEES
FIRST
@KRISTOFDEWULF
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“When your EYES are
looking at the company, your
ASS is facing the consumer.”
UNKNOWN
@KRISTOFDEWULF
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CONSUMERS
FIRST
@KRISTOFDEWULF
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“99.9% of the world’s
SMARTEST people don’t
work for us.”
STIVEN KERESTEGIAN, LEGO
@KRISTOFDEWULF
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PROSUMERS
FIRST
@KRISTOFDEWULF
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PROSUMERS
FIRST
@KRISTOFDEWULF
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CONSUMERS
MOVED FROM
HEROES
@KRISTOFDEWULF
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TO SUPER HEROES
@KRISTOFDEWULF
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WHAT ABOUT
EMPLOYEES?
BUT
@KRISTOFDEWULF
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WHY EMPLOYEES
NEED SUPER
POWERS
#2
@KRISTOFDEWULF
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@KRISTOFDEWULF
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Automation
@KRISTOFDEWULF
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@KRISTOFDEWULF
Automation
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@KRISTOFDEWULF
Automation
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@KRISTOFDEWULF
Automation
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@KRISTOFDEWULF
Accessibility
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@KRISTOFDEWULF
Accessibility
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@KRISTOFDEWULF
Accessibility
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@KRISTOFDEWULF
Accessibility
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@KRISTOFDEWULF
Autonomy
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@KRISTOFDEWULF
Autonomy
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@KRISTOFDEWULF
Autonomy
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@KRISTOFDEWULF
Autonomy
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THE “ORDINARY”
EMPLOYEE IS ON
THE VERGE OF
@KRISTOFDEWULF
extinction!
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@KRISTOFDEWULF
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@KRISTOFDEWULF
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Did you directly
talk to a consumer
about your brand
or product?
@KRISTOFDEWULF
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Did you
start a meeting
with a story
on a consumer?
@KRISTOFDEWULF
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Did you
use your own
brand or product?
@KRISTOFDEWULF
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Did you learn
something new
about your market?
@KRISTOFDEWULF
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Did you
do something for
the first time?
@KRISTOFDEWULF
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STIMULATING
EMPLOYEES’
CONSUMER
@KRISTOFDEWULF
brain
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SPEEDING
UP INTERNAL
@KRISTOFDEWULF
clock speed
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BECOMING
CONSUMER
ACTIVATED
#3
@KRISTOFDEWULF
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HAPPINESS
@KRISTOFDEWULF
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FUN
@KRISTOFDEWULF
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TOGETHERNESS
@KRISTOFDEWULF
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HAPPINESS
ENGAGEMENT
@KRISTOFDEWULF
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IKEA EFFECT
@KRISTOFDEWULF
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LIVE CONSUMER LIVES
@KRISTOFDEWULF
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HAPPINESS
ENGAGEMENT
REPETITION
@KRISTOFDEWULF
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1 2 3 4 5 6
7 8 9 10 11 12
13 14 15 16 17 18
19 20 21
@KRISTOFDEWULF
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EVERY DAY
@KRISTOFDEWULF
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HAPPINESS
ENGAGEMENT
REPETITION
OPENNESS
@KRISTOFDEWULF
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@KRISTOFDEWULF
SERENDIPITY
@KRISTOFDEWULF
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PURPOSE
@KRISTOFDEWULF
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EVERYONE
@KRISTOFDEWULF
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HAPPINESS
ENGAGEMENT
REPETITION
OPENNESS
@KRISTOFDEWULF
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THE POWER IS IN THE MIX
@KRISTOFDEWULF
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CONSUMER
ACTIVATION
STUDIO
WWW.INSITESSTUDIO.COM
@KRISTOFDEWULF
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@KRISTOFDEWULF
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@KRISTOFDEWULF
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@KRISTOFDEWULF
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@KRISTOFDEWULF
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@KRISTOFDEWULF
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THANK
YOU