web marketing - 8 facebook
TRANSCRIPT
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WEB MARKETINGLezione #8
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NEL MONDO
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IN ITALIA
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PAGINE TOP
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STRUMENTI
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PROFILO PERSONALE
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PAGINA UFFICIALE
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GRUPPO
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EVENTO
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PUBBLICITÀ
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APP
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AVVIO ATTIVITÀ
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ATTIVAZIONE PAGINA
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CHI LA GESTISCE?
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VANITY URL
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IMMAGINE PROFILO
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IMMAGINE COPERTINA
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INFORMAZIONI
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PULSANTE CALL TO ACTION
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CONTENUTI
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POST / LINK
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TAG E HASHTAG
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NOTE
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FOTO
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VIDEO
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VIDEO LIVE
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NEL FUTURO
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VIDEO 360
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REALTÀ VIRTUALE
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SEARCH
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Risorse• www.facebook.com/adsmarketing/• www.facebook.com/business• www.facebook.com/FacebookMarketingItalia• www.facebook.com/FacebookPages• http://www.facebook.com/marketing • http://www.facebook.com/smbmarketing• https://developers.facebook.com/
33
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Testi di riferimento
Conti L. (2016). Web Marketing For Dummies. Hoepli Due testi a scelta tra i seguenti:
*Conti L., Vernelli F. (2016). Blog di successo For Dummies. Conti L., Vernelli F. (2015). Inbound Marketing. *Conti L., Carriero C. (2016). Content Marketing. Meerman Scott D. (2016). Le nuove regole del marketing e delle PR. Di Fraia G. (2015). Social media marketing.