web strategy: magic formula for success?
DESCRIPTION
Web2LLP Workshop, Coventry, 8 November 2013 Using Social Media to Foster Collaborative Work in Multi-Disciplinary Cross-Border Projects Auhtors: Richard Moureau and Federico FragassoTRANSCRIPT
This project was financed with the support of the European Commission. This publica:on is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the informa:on contained therein.
Ju Youn SONG
Interdisciplinary Centre for Security, Reliability and Trust (SnT) University of Luxembourg
Web Strategy: Magic Formula For Success?
Web2LLP Workshop, 8th November 2013 Using Social Media to Foster Collabora4ve Work in Mul4-‐Disciplinary Cross-‐Border Projects
DICA-‐lab Research on Development and Interac:ons within cyber-‐physical ac:vity systems
sciPADs Crea:ve inquiry through iPads and Cloud Learning in elementary science hWp://dica-‐lab.org/scipads
sciPADS
Web2LLP Improving Internet strategies and social media presence of LLP projects
hWp://www.web2llp.eu/
LS6 hWp://www.ls6.eu
Projects & social media that I’m involved in
Web strategy: magic formula for success?
A web strategy is “a mechanism that iden:fies your dissemina4on goals and your target group(s), related to your unique context of ac:vity, with the aim of crea4ng a road map of how to best leverage Internet technologies to reach your goals” (Milola et al., 2012)
AND THEN…
Architectures of Par:cipa:on
Web2.0
Opportuni4es
Technology Mediated Conversa4ons
Art of Conversa:on
Social media
O’Reilly (2005), What Is Web 2.0 Solis (2008), The conversa?on map
hBp://www.insidefacebook.com/2012/02/01/facebook-‐claims-‐845m-‐users-‐425m-‐on-‐mobile/
hBp://info.brandprotect.com/Blog/bid/81242/2012-‐TwiBer-‐Facts-‐and-‐Stats-‐INFOGRAPHIC
Our target groups: where are they?
2012
Media sharing sites 12 out of 150
Twi6er 23 out of 150
Social networking sites 47 out of 150
Our projects: where are we? Desktop study (Song & Zourou, 2012)
Out of 289 LLP projects selected for funding 2010 focused on random 150 LLP projects
Website 139 out of 150
Results
Overview
Web 1.0 Sta:c web,
Connect informa:on
Web 2.0 Social web,
Connect people
Web 3.0 Seman:c web,
Connect knowledge
Need to take a big jump
Web strategy: magic formula for success…
Web strategy A successful road map
AND NOW…
1 Planning
2Engaging
3Measuring
Enhancing your project online presence
By integra4ng web strategy to your project plan
1 Analyse
Planning in advance
The objec:ve
The target group Ac:vi:es
By analysing objec4ves, target groups and ac4vi4es of your project
By mapping you and your partners’ exper4se and resources: exis4ng network(s), publica4on(s), website(s), conference(s) and social media(s)
1 Map
Planning in advance but be flexible
#
By selec4ng the most effec4ve and efficient tool(s)
1 Select
Select what is the best …
Web strategy plan
Tool(s)
Budget
Human factors
2Create & Share
Connec4ng networks
Project Website
By crea4ng value-‐added content and sharing it effec4vely
Make social media more visible
v Visible social plugin “Add this”
v Visible social media icon Make your content more
shareable
v AWrac:ve visual content
(pictures, images or embedded videos)
v Nicely edited content
2Engage
Engaging people, crea4ng conversa4on
By engaging people more ac4vely, crea4ng conversa4on
v Pos4ng regularly Social media management tools to manage
several social media accounts
v Engaging conversa4on
Like the people who share your posts Like the Facebook page that share your posts
Tweet back Give a credit
3Measuring
Looking beyond numbers, measuring impact
Monitor social media impact regularly v Not the final product
Review key outcome in integra4ng social media v Not simple followers, but who follow you with ac?ons
Iden4fy indicators v Number of visitors v Most visited items
Use some analy4c tools v In-‐built tools Facebook insight v Analy:c tools
By monitoring the stream of social media regularly
Web strategy: magic formula for success!
Quan:ta:ve & Qualita:ve Measuring
Thoughjul Planning
Smart & Ac:ve Engagement
References
Arina, T. (2010), retrieved from hWp://tarina.blogging.fi/2010/ Solis, B. (2008), retrieved from hWp://www.briansolis.com/2008/08/introducing-‐conversa:on-‐prism/ Miloa, S., Perifanou, M. & Zourou, K. (2012), retrieved from hWp://www.web2llp.eu/sites/default/files/download/Web2LLP_Handbook-‐1_Improving-‐web-‐strategies-‐of-‐llp-‐projects.pdf Infographic TwiWer: hWp://info.brandprotect.com/Blog/bid/81242/2012-‐TwiWer-‐Facts-‐and-‐Stats-‐INFOGRAPHIC Infographic Facebook hBp://infographiclabs.com/news/facebook-‐2012
Thank you for your attention
hWp://www.scoop.it/t/web-‐for-‐now-‐and-‐future it! it!
Email address: [email protected]
Crea%ng an Social Media Strategy for an LLP project
Sally Reynolds, ATiT, Belgium
LLP Projects
• KA3 -‐ Network project • 8 partners in 7 countries • 2012 – 2014
• Erasmus • 5 partners in 5
countries • 2012 -‐ 2013
Moving images in EDucaAon European
Awards
• Set up in 2007 – first full cycle 2008 • Response to the degree of interest in media in educaAon
• Partners in Austria, Belgium, Bulgaria, France, Germany, Greece, Ireland, Italy, Poland, Romania, Spain ...
November 13, 2013 3
….now established
November 13, 2013 4
http://www.medea-awards.com/
MEDEA related acAviAes
MEDEA Awards
annual competition Monthly Media & Learning NewsleWer
http://news.media-and-learning.eu/
12,000+ email addresses each month
MEDEA related acAviAes
MEDEA Awards
annual competition Monthly Media & Learning NewsleWer
Annual Media & Learning Conference in Brussels
http://www.media-and-learning.eu/
MEDEA related acAviAes
MEDEA Awards
annual competition Monthly Media & Learning NewsleWer
Media & Learning Community of
PracAce
Annual Media & Learning Conference in Brussels
Media & Learning Resources database
http://www.media-and-learning.eu/community
MEDEA related acAviAes
MEDEA Awards
annual competition Monthly Media & Learning NewsleWer
Media & Learning Community of
PracAce
Annual Media & Learning Conference in Brussels
Media & Learning Resources database
2-‐day workshops
Week long training courses
http://atit.be/video-course
MEDEA related acAviAes
MEDEA Awards
annual competition Monthly Media & Learning NewsleWer
Media & Learning Community of
PracAce
Annual Media & Learning Conference in Brussels
Media & Learning Resources database
2-‐day workshops
Week long training courses
Social media campaign
MEDEA related projects
2008-‐2011 MEDEA:EU
project
MEDEA Awards
annual competition
2011-‐2012 MEDEA2020
project 2012-‐2014 MEDEAnet
project
The MEDEAnet project 3-‐year (Jan 2012 – Dec 2014) network project funded under
KA3 of the Lifelong Learning Programme
Aiming to: • Exploit best pracAces of the MEDEA Awards • Extend its exisAng informal network • Support the launch of the Media & Learning AssociaAon
MEDEAnet acAviAes
MEDEAnet promoting
media-based learning to organisations and practitioners
a 12-‐part series of public webinars
knowledge building and sharing amongst
pracAAoners
workshops in 7 partner countries
a large-‐scale disseminaAon and exploitaAon
strategy
Annual report CharAng Media and Learning in
Europe
http://www.medeanet.eu/
MEDEA related projects
2008-‐2011 MEDEA:EU
project
MEDEA Awards
annual competition
2011-‐2012 MEDEA2020
project 2012-‐2014 MEDEAnet
project
end of 2012 the Media & Learning
AssociaAon launched,
ensuring the sustainability of the network
http://association.media-and-learning.eu
Community Building
Sharing Content
Features of strategy
Brand not project specific • Focused on acAviAes and not the
project • Social media as connecAon
between acAviAes
Features of strategy
Brand not project specific Evolu%onary • No clear strategy from the start • Adapted to context and changes
taking place
Features of strategy
Brand not project specific EvoluAonary Strong emphasis on content sharing • Related to nature of community • Added value for community
Features of strategy
Brand not project specific EvoluAonary Strong emphasis on content sharing Centrally managed • Single person also monitoring
Features of strategy
Brand not project specific EvoluAonary Strong emphasis on content sharing Centrally managed Con%nuity priori%sed
Drawbacks to strategy
Lack of engagement and two-‐way dialogue
Drawbacks to strategy
Lack of engagement and two-‐way dialogue Resource hungry
Drawbacks to strategy
Lack of engagement and two-‐way dialogue Resource hungry Single person – lack of partner engagement
REC:all
Social media strategy • Much more explicit strategy • Took into account: target audience – who and where located and perceived needs, skills and interests of partners • Planned acAviAes • Exit strategy
hKp://www.rec-‐all.info/
Content sharing via Vimeo and slideshare
Scoop-‐It run by project manager Extensive use of
webinars
Issues and Recommenda%ons
• Importance of a web strategy from the start – recognise that Social Media goes beyond ‘imporAng’ disseminaAon methods and messages into a new media, it’s a tool for dialogue with NEW methods and new messages.
Issues and Recommenda%ons
• Importance of a web strategy • Project iden%ty vs. topic or area of exper%se
Issues and Recommenda%ons
• Importance of a web strategy • Project idenAty vs topic or area of experAse • Responsibility and ownership with the project team
Issues and Recommenda%ons
• Importance of a web strategy • Project idenAty vs topic or area of experAse • Responsibility and ownership • Sustainability – own channels vs ac%ve engagement in exis%ng channels
Issues and Recommenda%ons
• Importance of a web strategy • Project idenAty vs topic or area of experAse • Responsibility and ownership • Sustainability – own channels vs acAve engagement in exisAng channels
• Numbers and expecta%ons – by partners, by the EC
Issues and Recommenda%ons
• Importance of a web strategy • Project idenAty vs topic or area of experAse • Responsibility and ownership • Sustainability – own channels vs acAve engagement in exisAng channels
• Numbers and expectaAons – by partners, by the EC
• Dealing with limited resources
Stay connected!
• Contact me on: [email protected] • Connect with me on LinkedIn • Download my slides on Slideshare Web2LLP account
• Check out what we in ATiT are up to on our website www.aAt.be