What is a MULTI-SCREEN SITE?

A multi-screen site refers to one website that is optimized for desktop, tablet and mobile. A common, but more technical, term for these kind of websites is “responsive.”

A MULTI-SCREEN SITE IS SEO GOLDGoogle has declared that they prefer responsive web design over separate mobile and desktop websites.

THE REASON One single URL makes it easier for Google to search a site for relevant content.

THEREFORE Responsive websites generally rank much higher in search results.

HubSpot 2015

IT’S ALSO MANDATORY FOR MOBILEGoogle has recently changed the way they rank websites in mobile searches. Unless your website passes their Mobile-Friendly Test, it won’t even show up.

Up to 60% of all internet searches are now made on mobile devices.

Small Business Trends 2015

CREATE CUSTOM EXPERIENCES WITH

DYNAMIC WEBSITE PERSONALIZATION

Though it sounds a little complex, the concept behind DWP

is fairly straightforward: it’s all about creating a website

experience that directly relates to a visitor’s unique situation.

WHAT IS DYNAMIC WEBSITE PERSONALIZATION (DWP)

This is accomplished by changing the messaging and content

of a site based on things like time of day, number of previous

visits to the site, visitor’s physical location and more.

YOUR SITE AMAZON-STYLE

Due to these barriers, only 29% of all businesses currently implement DWP

on their website.*

Traditionally, dynamic website personalization has been reserved for giantcompanies with huge budgets and vast resources, but no longer.

Adding dynamic website personalization to your website sets your business apart from the local competition and gives you an edge when potential

customers are searching for a service like yours.

exacttarget 2015*

BUSINESSHOURS

After 5PM, Johnie’s website site displays a Contact Form so customers can message him about new headshots even when he’s not there.

JOHNIE STILLS PHOTOGRAPHY

BARKSIDE PET HOTEL

FIRST-TIME VISITORFirst-time visitors are welcomed to the Barkside by a

video showing off their hotel’s facilities.

HOLIDAYS &SPECIAL EVENTSCANONBALL WINE COMPANY

This Californian wine company sprinkles its site with special effects for different holidays.

ONE LAST REASON TO BE RESPONSIVE

It’s future-proof!Our multi-screen websites are built using a framework that adapts to all

device types. This means that no matter what someone is using to view your site, it will display perfectly.

So in the future, as new devices, like TVs, watches and Google Glass, grow in web capabilities, your responsive site will still provide visitors with a

fantastic user experience.

Questions?