webrazzi Ödeme sistemleri'14
TRANSCRIPT
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In Store Payment
Microlocation Loyalty
Platform
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AMAZON’S ONLINE SALES DWARF THE
COMPETITION
Online sales will
reach over $6B
in Turkey by
2017.
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More people own a cell phone than a
toothbrush.
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WHERE IS MOBILE
HEADING?Total smartphones in the world will reach 4,5
billion in 2017 and in Turkey, this will reach
around 60 million
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MOBILE IS THE MOST
IMPORTANT
INFLUENCER ON
SHOPPING
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%55 of mobile payment
users are aged between 18-
34%52 of them used their smartphones to make
payments at merchants
%13 of millenials use their smartphones to
make payments at merchants at least once a
week, 26% expected by 2020.
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PEOPLE FEEL CLOSER TO M-
PAYMENT
63%
60%
54% 53%51%
48% 48% 47%45%
43% 42% 41% 40% 39% 39% 38%36%
32% 32% 31% 30% 29%
25%
21%
16%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Sh
are
of in
tern
et u
se
rs w
ho
ch
ose
to
ma
ke
a m
ob
ile p
aym
en
t in
%
* Resource: IPSOS
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By the end of 2015, an important
frontier is about to be get passed…
a total of
$ 1.000.000.000.000!
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HOW ABOUT THE VOLUME?
* Resource: Gartner, Goldman Sachs
52.9
101.1
163.1
235.4
325.2
431.1
563.4
721.4
0
100
200
300
400
500
600
700
800
2010 2011 2012 2013* 2014* 2015* 2016* 2017*
An
nu
al tr
an
sa
ctio
n v
olu
me
in b
illio
n U
.S. d
olla
rs
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Let’s break it down…
* Resource: Gartner, Goldman Sachs
0
100
200
300
400
500
600
700
800
2010 2011 2012 2013* 2014* 2015* 2016* 2017*
Mo
bile
sp
en
din
g in b
illio
n U
.S.
do
llars
Merchandise purchases Ticketing Money transfers Bill payments Airtime top-ups Other
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M-COMMERCE WILL BLOW BUYING EXPERIENCE
* Resource: BI Intelligence
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HOW ABOUT IN – STORE DIGITAL
CUSTOMERS?
DIGICAL : DIGITAL + PHYSICAL
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HOW ABOUT IN – STORE DIGITAL
CUSTOMERS?
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Do you know your
customer?
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NFC IS HERE TO STAY
Thanks to ApplePay and HCE Technologies,
NFC will create a huge market. By the end of
2019, %75 of Smartphones will be
NFC-enabled and more than half a
billion people will be using NFC.
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Retail experience is about to change…
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In-Store Payment Methods in U.S.
* Resource: Gartner, TechCrunch
45%
37%
29%
24%22%
29%
19%
32%
23%
28%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Presenting abarcode/QR code
Using NFC Scanning abarcode/QR code
Using a connectedcredit card reader
Peer-to-peerpayment
Sh
are
of re
sp
on
de
nts
Smartphone Tablet
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IN-STORE PAYMENT &
MICROLOCATION
LOYALTY PLATFORM
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Proximity Marketing
Check-in Coupons
Customized Discounts
Indoor Location
Contactless Payment
IN STORE MICROLOCATION
EXPERIENCE
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IN-STORE PAYMENT FEATURES
CHECK OUT
INTEGRATIONS
P2P Money transfer
Via Virtual POS Using BLE technologies
Via NFC Payment
QR Payment
Online Payment SDK which lets you use
this wallet on e-commerce and m-
commerce as well
Cash register integrations
Express Check Out
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CREATIVE CONTACTLESS AWARD
WINNER!
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THANK YOU!
Dec. 2014