website in a day - andy henderson
TRANSCRIPT
WEBSITE IN A DAYWITH WORDPRESS
Can a Beginner really create a WordPress Website in just one day ?
About Me
Experience Web Developer (25+yrs) SEO Consultant (15+ yrs) WordPress User (9+ Yrs) Trainer (28+ Yrs)
In a Day Hands On Training Workshops “Website In a Day” WordPress / SEO Training & Consulting
Today’s Presentation
30 minutes “Outline”
10 minutes Q & A
“General” Information
Please Ask Questions… or grab me later
YES Really !!!! Relatively Simple Website
NO eCommerce or “fancy” features 6-12 pages Couple of posts Professional Looking Live and Active Skills and Experience to be able to manage
ONLY Because of WordPress
1 Day… Really ??
Easy Install User Friendly Flexible Design
Themes Extendable
Plugins Effective
Search Engine Friendly Blog
Control
Why WordPress ?
Keyword Analysis Domain & Hosting WordPress Install Site Structure Site Content Themes Plugins SEO
Website In a Day (Workflow)
Start with Primary Keywords Keyword Planner / Google Trends High Volume Keywords / Phrases
Domain Name Page Structure Inspiration for Posts Other products / Services
Keyword Analysis
Pre Setup for Workshop Check Availability / Register Domains Establish Hosting Plan Domain Name Servers Cpanel
File Manager Create Email Accounts
Domain & Hosting
Cpanel Install Softaculous / Fantastico / …
Initial Settings General
Title / Tagline / Timezone / Site Language
Reading Search Engine Visibility
Permalinks Postname
Theme – Twenty14
WordPress Install
Create Page Structure Home / About / Blog / Contact
Keyword based Product / Service pages Page Hierarchy Page Order Page Rename / Trash Custom Menus
Site Structure
Pages “Sample Page”
Editing Revisions Images / Video
Posts Categories Tags Published On…
Site Content
About Themes Free vs Premium How to Choose a Theme
Install and Configure Menu Header / Logo /
Favicon Customisation Widgets “Generated” Home Page
Themes
About Plugins Akismet / Hello Dolly How to Find / Choose Plugins
Install Plugins Contact Form 7 Duplicate Post Enable Media Replace Black Studio TinyMCE Widget
Plugins
SEO Plugins Google XML Sitemaps All in One SEO Pack Google Analytics by
MonsterInsights Setup and Verify
Google Analytics Google Search Console (webmaster tools)
Review Site Title & Page Titles
SEO
Next Steps….
Most important thing – Do Something Don’t Procrastinate Don’t think about the things
you could/should do Don’t “plan” for months Take at least one of the points I have discussed
today and TAKE ACTION
