Welcome ERA Bulgaria ERA Europe ERA Turkey

Business Academy for Brokers in Bulgaria

Presentation: Piet van Alten the

Netherlands

I will introduce myself

I start my job as real estate broker / expert after my study in 1980

I bought my ERA license and made a ERA office’s in 1993 I was ERA broker in the Netherlands between 1994 and 2007 We had 2 ERA broker office’s , 3 morgate shops and

insurance office that time. I took many training and expertice of my trade- group : NVM &

ERA I’ve finishend my study for commercial real estate expert in

2000 and still do this job in Turkey and Europe. In 2007 I sold my offices and started ERA in Turkey In 2010 began coorperate with ERA Bulgaria and established

Business Academy for Brokers in Bulgaria too.

My experience with franchise broker systems

Proffesional: -out radiate of my office and my office staff - up to date office documents -marketing action’s and materials. -office computer programs In a short time I have national and international broker

network. We make my office and business plans with assistance

and attendance of franchise business consult. We exchange our ideas to make marketing plans and upon

completion check the results"

We changed the name of our office !

( owner name ……) Real Estate Broker

too ERA Real Estate Broker ( owner name……)

Use all things of the brand with your name !!

Its important and give profit

What was my profit with franchise

My office ray out to world wide broker network organization

Sellers and Buyers feel trust in a good brand. Costumers feel to have business with big office

network. Sellers and buyers easier will pay good commission I sold my office with the brand not my own name !! Better price and easy to sell ERA office inthe

future!!!

The Franchising Expo Sofia organisation ask me :

You run ERA broker franchise in the Netherlands and in Turkey. What are the differences between them ?

Why did you choose to buy ERA master franchise ?

How do you see the future of real estate business through its franchise form ?

What do you think about the development of ERA franchise in Bulgaria ?

What does the ERA franchise need to be more successfull in the competion with the other real estate franchise companies ?

The Netherlands Turkey

Professional training programme The best trade-group High standard and progress

education Wide market data available Professional appearance Joint collaboration Different broker services Fees relative to price qualities

Low training programme Simplified trade-groups Insufficient education No or incomplete market

data Moderate office

appearance Keen competition limited brokers services Too high commissions

Comparefranchise culture in both contries.

Franchise real estate broker systems :

-in both countries franchise is popular -the best service for residentional sales - don’t work for industrial or retail sales.

Types of Franchise Relationships

Brand Business Format Conversion

All assignment types to increase 6,000 people moving worldwide

A few top 500 worldwide companies that are moving executives from one corner of the world to the other

International Broker Franchise Groups

Why franchise = success ?

Collective marketing. Professional company image. Brokers and Management education and training. Office staff training. Accompany your business plan. Europe's convention for franchise members. Office and IT data management systems. International Referral / Approaching system

Why you choose to buy ERA franchise

International brand Soft franchise Family feeling ERA TEAM Largest of broker franchise in Europe Much autonomy for the office owner- broker World wide “know how” and network High education and training programme Very professional IT and data programme

Great ! you choose for ERA Bulgaria !!!

As a franchisee you have own the assets of your company. but you have to choose investment in a world wide brand with operating network and ongoing support.

As an owner of your company assets you are lincensed to operate to run the business with the largest world wide franchise system

Four headlines

1. Lowest Risk

2. Life and Work are Easier

3. Competitive Advantage

4. Increased Profitability

5. Immediate market share

What is Franchising?

BRAND

SYSTEMS SUPPORT

MARKET SHARE

Bring Customers to the Door

Customers return again and again – tell friends Dev

elop B

rand

and S

yste

ms

What is Franchising?

BRAND

SYSTEMS SUPPORT

MARKET SHARE

ERA brandLogo and Image LibraryBrand Standards Guide International and Regional WebsitesBroker Website TemplateSales Agent Website TemplateBrochures

-Farming and Prospecting-Property Marketing-Buyer Marketing

Print Ad TemplatesPublic Relations/Press Releases

Training and Education-Management Orientation-Sales Agent Acceleration *Listing Presentation *ERA Seller Security Plan-Broker /Office Manager * New Broker Implementation *Staff Management *Planning for Profit-Ongoing/Specialized Training *Top GunAgent Recruiting Programs-Recruiting Presentations and ToolsAwards and Recognition

Field Consultation-Proper use of Brand and Systems

TechnologyReferral Process/ Supervision

Ancillary/Specialized Businesses- Approved Supplier ProgramGrand Opening and Start-up

Sales Rallies/Events

The franchise member pays an initial fee and royalty to use the ERA name and systems.

What pay the franchise member?

BRANDGetting customers to the door

Keeping customers who tell their friends

Develop and maintain Brand and Systems

SYSTEMS

More opportunities for the Office Owner to do business

More Listings and Sales

Elements Of Franchising

Less work for the Office Owner

BRAND

SYSTEMS

SUPPORT

About the development ERA BG !

ERA BG will grow in next five years to the largest broker franchise organisation in Bulgaria

ERA BG have to train brokers and agents.

Its very professional that ERA BG cooperates with the BAB Business Academy for Real Estate Brokers in Varna – Sofia –Ruse

Thank you for you intrest ERA Bulgaria ERA Europe

ERA Turkey

BAB Business Academy for Brokers

Bulgaria