what content marketing can learn from backpacking
TRANSCRIPT
Thoreau went to the woods to “live deliberately.” Ishmael accounted it “high :me to get to sea” in Moby Dick.
WE’RE FEELING A LITTLE RESTLESS OURSELVES.
Even if you can’t get to the woods today, let’s take to the trail and make these backpacking :ps and tricks mean conversion to your business through content marke:ng.
If you want to go long and hard on the trail, the secret is to pace yourself. Go too fast and you risk exhaus:on and injury. Go too slowly and you’ll never make it to your intended des:na:on by nighFall.
WANT TO PACE YOURSELF IN CONTENT MARKETING? USE AN EDITORIAL CALENDAR.
An editorial calendar will help you plan your ideas perfectly, so that you don’t “run out” of juice before you reach conversion goals, or end up spinning your wheels with the same topics over and over.
Ever try to go backpacking without iodine tablets for water? Or a flashlight for seKng up your tent at night? If you have, you know that’s the opposite of fun.
DETAILS ARE ALSO IMPORTANT IN CONTENT MARKETING.
REMEMBER LEAD NURTURING, STRONG CALL TO ACTIONS, AND INTELLIGENT ANALYTICS USE.
Content marke:ng is more than just words on a screen. It’s the details that make the words work for you and turn into conversions.
Seasoned backpackers know that some:mes trail maps can be wrong, and that remote trails oNen lead to unexpected places. GeKng lost is no fun.
HOW DO YOU AVOID GETTING LOST? BY ASKING SOMEBODY WHO’S BEEN THERE BEFORE.
When your paths cross with other companies, make sure to share valuable informa:on with each other to mutually benefit both par:es. By sharing informa:on you can become viewed as an authority, gain apprecia8on as a resource, and save others from bear a9ack. Who wouldn’t want that?
If you wanted exercise, you could walk around your neighborhood. Backpacking is about the trip – the piFalls, the geKng lost, and all.
YOU DO WANT TO INCREASE YOUR SALES WITH CONTENT MARKETING.
BUT THAT’S NOT THE ONLY IMPORTANT THING.
Focus on delivering valuable informa:on to the audience, not just your customer. Keep your eyes on the trail ahead and have fun! Happy trails!
Content Equals Money is a content wri:ng service that serves a wide variety of clients with top-‐shelf, sharable content. Our goal is to work with small companies in order to help them reap the same results from content marke:ng as the Fortune 500 companies. Content marke:ng is truly scalable and can work for all businesses and business sizes!