what content marketing can learn from backpacking

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Page 1: What Content Marketing Can Learn From Backpacking
Page 2: What Content Marketing Can Learn From Backpacking

Thoreau  went  to  the  woods  to  “live  deliberately.”  Ishmael  accounted  it  “high  :me  to  get  to  sea”  in  Moby  Dick.  

WE’RE FEELING A LITTLE RESTLESS OURSELVES.

Even  if  you  can’t  get  to  the  woods  today,  let’s  take  to  the  trail  and  make  these  backpacking  :ps  and  tricks  mean  conversion  to  your  business  through  content  marke:ng.  

Page 3: What Content Marketing Can Learn From Backpacking

If  you  want  to  go  long  and  hard  on  the  trail,  the  secret  is  to  pace  yourself.  Go  too  fast  and  you  risk  exhaus:on  and  injury.  Go  too  slowly  and  you’ll  never  make  it  to  your  intended  des:na:on  by  nighFall.  

WANT TO PACE YOURSELF IN CONTENT MARKETING? USE AN EDITORIAL CALENDAR.

An  editorial  calendar  will  help  you  plan  your  ideas  perfectly,  so  that  you  don’t  “run  out”  of  juice  before  you  reach  conversion  goals,  or  end  up  spinning  your  wheels  with  the  same  topics  over  and  over.  

Page 4: What Content Marketing Can Learn From Backpacking

Ever  try  to  go  backpacking  without  iodine  tablets  for  water?  Or  a  flashlight  for  seKng  up  your  tent  at  night?  If  you  have,  you  know  that’s  the  opposite  of  fun.  

DETAILS ARE ALSO IMPORTANT IN CONTENT MARKETING.

REMEMBER LEAD NURTURING, STRONG CALL TO ACTIONS, AND INTELLIGENT ANALYTICS USE.

Content  marke:ng  is  more  than  just  words  on  a  screen.  It’s  the  details  that  make  the  words  work  for  you  and  turn  into  conversions.  

Page 5: What Content Marketing Can Learn From Backpacking

Seasoned  backpackers  know  that  some:mes  trail  maps  can  be  wrong,  and  that  remote  trails  oNen  lead  to  unexpected  places.  GeKng  lost  is  no  fun.    

HOW DO YOU AVOID GETTING LOST? BY ASKING SOMEBODY WHO’S BEEN THERE BEFORE.

When  your  paths  cross  with  other  companies,  make  sure  to  share  valuable  informa:on  with  each  other  to  mutually  benefit  both  par:es.  By  sharing  informa:on  you  can  become  viewed  as  an  authority,  gain  apprecia8on  as  a  resource,  and  save  others  from  bear  a9ack.  Who  wouldn’t  want  that?  

Page 6: What Content Marketing Can Learn From Backpacking

If  you  wanted  exercise,  you  could  walk  around  your  neighborhood.  Backpacking  is  about  the  trip  –  the  piFalls,  the  geKng  lost,  and  all.    

YOU DO WANT TO INCREASE YOUR SALES WITH CONTENT MARKETING.

BUT THAT’S NOT THE ONLY IMPORTANT THING.

Focus  on  delivering  valuable  informa:on  to  the  audience,  not  just  your  customer.  Keep  your  eyes  on  the  trail  ahead  and  have  fun!    Happy  trails!  

Page 7: What Content Marketing Can Learn From Backpacking

Content  Equals  Money  is  a  content  wri:ng  service  that  serves  a  wide  variety  of  clients  with  top-­‐shelf,  sharable  content.  Our  goal  is  to  work  with  small  companies  in  order  to  help  them  reap  the  same  results  from  content  marke:ng  as  the  Fortune  500  companies.  Content  marke:ng  is  truly  scalable  and  can  work  for  all  businesses  and  business  sizes!