what i do and why it matters
DESCRIPTION
TRANSCRIPT
What I Do & Why it
MattersSarah P. MillerDirector of social community
What I do: lots of stuff, but this is why I’m here today
The good, the bad and the ugly: UW-Platteville social + web
THE GOOD
You! Awwww.
THE BAD
I’m a special snowflake. And so is my brat sale.
THE UGLY
Let’s “do” social media! And then abandon it.
IT’S NOT A STRATEGY IF YOU CAN’T MAINTAIN IT.
HOW TO BE SUCCESSFUL AT SOCIAL MEDIA
Show up. Listen. “Do epic shit.”- @tsand
Embrace negative content.
CARE.
HOW TO FAIL AT SOCIAL MEDIA
Set it and forget it.
Do it alone.
Stop learning.
Be unprofessional.
MOBILE: SERIOUS STUFF HERE
Apr-06
Dec-07
Apr-08
Apr-09
Sep-09
May-10
Sep-10
May-11
Aug-11Jan-12
Feb-12
Apr-12
Aug-12
Sep-12
Nov-12
Dec-12Jan-13
May-13
Sep-13
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
73%
75%
85%82% 83% 84%
87%88% 88% 89%
85% 85%87%
91%
68% 65% 64%
62%
57%
55%
58%
30%
37%
47%52% 56%
57%61%
20%
34%
45%42% 43%
0.410.42
0.42 0.43
0.02
0.050.09
0.19
0.18
0.24
0.260.24
0.030.04
0.08
0.1
0.19 0.18
0.25
0.290.31
0.34 0.35
Cell phone
Desktop computer
Laptop computer
mp3 player
Game console
e-Book reader
Tablet computer
Pew Internet surveys 2006-2013, http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx
ADULT GADGET
OWNERSHIP OVER TIME
MOBILE OWNERSHIP91%
MOBILE INTERNET USE63%
Karen McGrane, Content Strategy for Mobile
34% ONLY or MOSTLY use the internet on mobile
45% use the internet on mobile HALF THE TIME OR
MORE
50% of teens 12-17 ONLY or MOSTLY use the internet on
mobile
50% of young adults 18-29 ONLY or MOSTLY use the
internet on mobile
Observatory.onmason.com
WHAT THIS MEANS
GOOD CONTENT TRANSCENDS PLATFORM.
#1It’s an ORGANISM, not a process.
TAKEAWAYS
#2“No matter who you are or what kind of company or organization you work for, your number one job is to TELL YOUR STORY to the consumer wherever they are…”
- Gary Vaynerchuk@garyvee
#3GET COMFORTABLE WITH FAILURE. You don’t suck.
[email protected]@SarahPMiller