what investors look for

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  1. 1. What Investors Look ForRose Lewis- Pembridge Partners LLProse.lewis@pembridge.net
  2. 2. What Do We Look For?BUSINESSCORE SECUREDCASHFLOWBOARDPLANTEAMIPQUALITY PROPRIETARYMONETIZATIONDISTRIBUTIONMODEL USP SCALABILITYINVESTORSSTRONG RATCHETS TOGROWTHBOARD CONTROL INCENTIVISERETURNS MARKET ROLE
  3. 3. Lets make it easier for you
  4. 4. Ideas are commodities Its all about execution Team Strategy 100 day plan Dont be stuck on an idea Have you thought through the rest of the idea Means you will want to be 1st to market!!
  5. 5. Customers are king Clear targeted products/services that solvereal pain Real validation of your market is vital
  6. 6. Find your competition Not just companies Consumer behaviour Inertia Habit Other products
  7. 7. Team Team Team Investors do not fund business plans orgreat ideas Ability to execute Sector experience
  8. 8. I need 1m to start with Sure way to dilution now and in thefuture Start with smaller amounts and use thecash to further validate your proposition Increases your valuation each time bysetting clear inflection points
  9. 9. Investors are not risk takers The higher the risk the higher the % youwill have to give away Your job is to prove you have mitigated therisk
  10. 10. Other things we dont want to hear I have a killer product the customer willcome We will reach our customer by viralmarketing I will use partners to sell my product
  11. 11. Knowing when yes means no VCs will put you off rather than sayingthey dont want to invest
  12. 12. Adhere to the fundamentals Validate the market Assemble a great team Develop a profitable business model Execute as perfectly as possible
  13. 13. Keep it simple tell them whatthey want to know and no more! Whats the Opportunity Team Product/Market Traction How much money Exit