what is a niche? - sherley grace · 2013-07-31 · 3. pick two ways to use marketing message and...

What is a Niche?

www.DiscoverYourPowerStrategies.com ©2013 Kendall SummerHawk All rights reserved.

http://www.discoveryourpowerstrategies.com/

“Big doors swing on little hinges.”


W. Clement Stone


A Signature System is…



Benefits of having a Signature System



Create your Signature System



Naming your Signature System



Benefit Words and Pharses


Easy

Reduce

Learn

How to

Sure-fire

Platinum

Criteria

Exciting

Free

Strategy

Discover

Avoid

Tips

High-end

Premium

Experience

Increase

Simple

Learn how

Mistakes

Now

Maximizing

Master mind

Accelerated

Decrease

Quick

Discover how

Strength

Elite

Application

Diamond

High-income

Improve

Fast

Proven

Techniques

Personal

VIP

Secrets

Profit

Profitable


Words to describe your Signature System


System

Blueprint

System

Blueprint

Formula

Step-by-Step Process

Roadmap

Steps

Ways

Keys


Signature System Title Title Formulas

“How to __________________________________ so you can ____________________”

“How you can ______________________________ in the next ________________(# days)”

“How to ____________________________________in (#) ____Simple Steps”

____________(#) of Ways to _______________________ so you can _____________”

____________(#) Secrets/Keys/Steps/Strategies to ___________________________”


Title Examples

“5 Keys to Putting the Romance Back in Your Marriage”

“5 P’s for a Profitable Preview Call”

“How a Virtual Assistant can Help You Make More Money”


So, what do you do? Template #1: “From/To” Style

“I have a x-step system that takes [WHO you work with] who are struggling with [PROBLEM]

to [SOLUTION] in [TIMEFRAME].”

Example: “I have a four-step system that takes women who are struggling with their

hormones to feeling like their younger selves again in 90 days or less.”


Template #2: “I help” Style

“I help [WHO you work with] who are struggling with [PROBLEM] to [SOLUTION]

in [TIMEFRAME].”

Example: “I help women who are struggling with their hormones to feeling like their younger

selves again in 90 days or less.”


So, what do you do? Template #3: “I teach/coach/mentor/train” Style

“I teach/coach/mentor/train [WHO you work with] who are struggling with [PROBLEM] to

[LIST SPECIFIC SOLUTIONS] so they [EMOTIONAL HAPPY ENDING].”

Examples:

“I teach women who are struggling with their hormones to increase their energy, stop gaining

weight and eliminate hot flashes so they feel 10 years younger.”

“I teach women entrepreneurs who are struggling with overwhelm to leverage their time,

team and talents, so they can grow their business and have a life they love.”



So, what do you do?


Draft YOUR “So, what do you do?” answer here:

(That’s your marketing message!)

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________


Where to use your Marketing Message


Outgoing voice mail message

Email signature

Tagline in your website banner

Banner of your newsletter

Topics for your newsletter articles

Topics for your blog posts

Topic for your signature talk

Website Bio/About Page

Speaker’s Bio/One sheet

Newsletter’s author bio box

Website copy

Business cards

Networking

Live Events


Create your Signature System and Claim your Space

1. Create and name your Signature System

2. Create your Marketing Message by answering “So, what do you do?”

3. Pick two ways to use marketing message and implement them in the next week

4. Send us an email with:

• your new Marketing Message

• a list of what you have implemented so far

• any ahas or key learnings

5. Email your questions to [email protected]

www.DiscoverYourPowerStrategies.com ©2013 Sherley Grace All rights reserved.

mailto:[email protected]


what is a niche? - sherley grace · 2013-07-31 · 3. pick two ways to use marketing message and...

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