what is a social media community & how to nurture it?

@iBadawi

Jan 26th, 2015

Dubai, UAE

@01Govt

#CMADCommunity Management

@SMCUAE

#SMCUAEMeetup

©Exantium, exantium.com , [email protected]

0The “Following 0” Syndrome


What Is A Community Management?

Photo: http://www.toprankblog.com/wp-content/uploads/blog-community.jpg

•Gathering of a people with a like-minded

interests

•Usually have at least a single common

purpose

•Could be around a product or company,

idea or cause, celebrity, lifestyle etc..

•Network of people!


What Is A Community Management?

Photo: http://www.toprankblog.com/wp-content/uploads/blog-community.jpg

•Rather than “managing”, better focusing

on “Curating” or “Nutriting” online

communities

•Should NOT treat them as just consumers

•Should NOT aim at “dictating” the

conversation

•They are “empowered and connected

people”


#MyNYPD


Building Up a Nation-Wide Community


New Practices Needed

http://www.thegovernmentsummit.ae/ar/knowledge-hub/


Managing Vs. Nurturing A Community?

•Can we simply call our “fans” or “followers” on

social media a “community”?

•What are businesses’ most common mistakes in

terms of CM and the way they approach it?

•Internal Vs. external communities, do they overlap?

Or even collaborate?


[email protected]

12

Thanks!

@iBadawi

@01Govt @TheExantium

@SMCUAE

#SMCUAEMeetup

what is a social media community & how to nurture it?

Social Media