What is Nation Brand?

The World According To...

National Branding Calculated based on:

- Citizens

- Government

- Export

- Tourism

- Culture & heritage

- Investment & immigration

Importance?

Example: Watch

Higher Value

“God Damn Made in China”

It's All About Fame

Brand = Fame? Higher branding ranking However, better fame?

So What Now?

Corruption in Public Sector

Human Rights

Environmental Sustainabil-ity

Popular Images of Korea

Korea?

1. 11x

2. 7x

3. 4x

4. 2x

5. 1x

1x

1x

1x

1x

1x

1x

Kpop

Food

Friends/Home

Divided/Peace

Games

Technology

Beauty

Tall buildings

FlagMarketsYuna Kim

Should we keep focus on a few cultural traits such as Kpop and Kimchi to advertise our cul-ture? Is the role of the government key to increase nation brand? What is the most important factor that deter-mine nation brand? Does having a good nation brand mean becom-ing a developed nation?