what should be in my school's social media tool belt

What should be in your social media toolbelt?

www.edsocialmedia.com

Wednesday, June 29, 2011

http://www.edsocialmedia.com


Photo credit: donnaidh_sidhehttp://www.flickr.com/photos/donnaidh_sidhe/1032985990/


Photo Credit: Thomas Hawk

Outbound marketing

“Outbound marketing is the traditional form of marketing where a company

initiates the conversation and sends its message out to an audience. ”


“Outbound marketing is the traditional form of marketing where a company

initiates the conversation and sends its message out to an audience. ”

Credit: Wordstreamhttp://www.wordstream.com/outbound-marketing


http://www.flickr.com/photos/fernando/3199872017/


“Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and

Seth Godin's idea of permission marketing. David Meerman Scott recommends[3] that marketers

"earn their way in" (via publishing helpful information on a blog etc.)...”

Credit: Wikipediahttp://en.wikipedia.org/wiki/Inbound_marketing




“...create content that people actually want to see.”


“Show rather than tell”


“So how does this relate to social media?”


What is social media? Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. [2]

http://en.wikipedia.org/wiki/Social_media




A real conversation...


...facilitated by multiple platforms


How big has the conversation become?


0

120

240

360

480

600

April 2009 May 2010 July 2010 January 2011

Source: Facebook http://www.facebook.com/press/info.php?timeline


http://www.facebook.com/press/info.php?timeline

http://www.facebook.com/press/info.php?timeline

0

40

80

120

160

200

April 2009 April 2010 June 2010

Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1


http://www.emarketer.com/Article.aspx?R=1007271

http://www.emarketer.com/Article.aspx?R=1007271

“What has this meant to schools?”


Racing to 2000 fans!Tweeting to1000 followers!


Connect with our school!


Connect

with us!


What do you do when you get there?


Create, curate & share compelling content.


Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/




Show rather than tell.


Photo credit: Northfield Mount Hermon Schoolhttp://www.flickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/






Photo credit: Vermont Academyhttp://www.flickr.com/photos/31278469@N04/3919640397





Photo credit: tray http://www.flickr.com/photos/tapps/3989627494




http://www.flickr.com/photos/tapps/3989627494




Gould Academy


Glog NotesAuthentic student voiceTrust: post without review content posted 5 days a weekCompensation: digital cameras50,000 views in 4 years

Image credit: Gould Academy


Blog ingredients

✓Great content that engages readers✓Leadership commitment

✓Promote the blog

✓Commit to consistency

✓Recruit contributors

✓Demonstrate expertise


http://www.youtube.com/watch?v=kpEcCjpbm5w&




“Brian Rosenberg aka the President of Macalester College”


“I have received several hundred e-mail messages from alumni,

parents, current and prospective students, as well as from other

college presidents and from folks I simply cannot identify, and from

countries including Pakistan, Japan, Spain, Singapore, and China

—where one alumnus, from the class of 1950 no less, managed to

circumvent the national blockage of YouTube and get the video

directly from the college's server. Amazing.”

The Chronicle of Higher Educationhttp://chronicle.com/article/What-I-Learned-From-YouTube/65141/




“Yet positive responses to our annual-fund solicitations

spiked after the video's appearance, reminding us that reputation,

institutional pride, and general good will can have as significant an impact

on development efforts as projects that are more deliberately focused on

raising dollars—and are far more expensive.

With this project, I have begun to learn about the nature and power

of the social media that are reshaping the way we

communicate with one another and should be reshaping the way

organizations of all kinds communicate.”

The Chronicle of Higher Educationhttp://chronicle.com/article/What-I-Learned-From-YouTube/65141/




Mashup


Who wears the toolbelt?


www.nmhschool.org


http://www.nmhschool.org

http://www.nmhschool.org

Newspaper

Radio

English Dept

Science Dept

Math Dept

SID


*4960

*1709*As of April 13, 2011


30% increase in interviews from

2008-2010


www.edsocialmedia.com


