What’s Next in Mobility?

Key Areas of Cyberinfrastructure

Trevor Doerksen M.Sc., CEO MoboVivotrevord@mobovivo.com

403-608-1923

Smartphone Market

• Apple grew worldwide market share• 2% to 14% in last year

• Just about to cut exclusivity with AT&T and Rogers

• RIM is sliding• Worldwide 20%; 56% down to 52% in US

• Requires perfect execution to avoid becoming the pre-Pre Palm

• Nokia still dominant at 44% worldwide

• Google 2% in US

• Microsoft has to buy somebody to survive

Smartphone 2012 Projections*

Gartner Group 2012 Projections http://www.computerworld.com/s/article/9139026/Android_to_grab_No._2_spot_by_2012_says_Gartner

0

12.5

25.0

37.5

50.0

Symbian Android iPhone Windows Blackberry Linux Palm

Glo

bal

Mar

kets

har

e (%

)

Operating System

2008 2012

1 billion smartphones by 2012

Mobile needs cloud computing

• Slow processors

• Small storage

• Portablility

• Sync

• Sharing

“great client apps with so

me really great cloud

services… more powerfu

l than just h

aving a browser

and a client, ” Steve Jobs, 2

007. A year b

efore Apple

launched the App Store.

- MoboVivo is a software company enabling broadcasters to - distribute TV shows on mobile phones, laptops and set-top boxes

How does CI change things for MoboVivo?

Phase 1. Enable broadcasters to sell TV shows to consumers for all devices

• Shared revenue from the sale of TV shows to consumers

• Platform for demonstration and disruption

Phase 2. Enable broadcasters to adapt video for all devices• Software licencing fees for powerful video conversion

solutions for broadcasters

Alpha

Beta

#1 iPhone WebApp

PrimeTime ContentiPhone App LaunchmyScreens Feature

Crossing the Chasm

RRT Prototype

$1 Million VC Investment

Patent

RRT Beta Customer

Movies

>140 shows>70 Revenue Share Content Agreements

>500 shows

2010

2011

Today

Opportunity and Pain

• Device Proliferation Pain

• Over 2 billion laptops, mobile phones, iPods, etc. creating pain for broadcasters and others

• Change in Consumer Consumption Habits

• Apple has sold approximately $1 billion in TV shows

• up to 49% say would they pay to avoid ads (Accenture 2009).

• Extreme Fragmentation • Leads to consumers hungry for more

content, including more downloads

• Leads to many potential enterprise customers and applications

25%50%

75%100%

125%150%

Percentage

3%

23%

19%

22%

141%

35%

15%

10%

Downloaded TV

Streamed Video

TV Network Site

Downloaded Music

2008 % Usage 2008 % Growth

Pew 2008 Internet Usage Survey

So, you have digital video. Now get it to work on...

Special tools, lots of computer

power and lots of time required

1.Windows

2.Mac

3.iPod

4.Zune

5.PSP

6.Xbox

7.PS3

8.Set-top box

9.TV

10.Blackberry

11.Palm

12.Android

13.Wii

14.Nokia

15.iPhone

16.Symbian

17.HTC

So, you have digital video. Now get it to work on...

Find, Download, Play

Solutions

• Customers pay for the content and screens they want

• No special tools, computer power or time required

• Very different than current cable and iTunes models

Cableco/TelcosH/W manufacturersCDN’s

Broadcast1 screen

Free Content

Cable1 Screen

Video-On-Demand

Pay for Content Bundles

Pay for Favorite Shows

1 screen

Ultimate in choice for consumer

Pay for Favorite Shows

Pay for favorite screens

What’s Next in TV? in the cloud

How will CI or cloud computing change things?

• Portability continues to push technology

• Sync will be large business

• Network storage to grow

• Tablets and Netbooks to be in your house too

• Fragmentation, changing consumer habits and device proliferation continues significant disruption of media landscape

Are we ready?

• Traditional media is not ready

• Microsoft is not ready

• Consumers are ready

• Regulation and legislation is not ready

• CRTC, CanCon, WIPO, and copyright legislation

• Net Neutrality

• Telco and CableCo are not ready

• Lack of cloud solutions from incumbants

• Shaw and mobile spectrum