When thinking about the Arabic number 5, who occurs in your mind?

5 is her lucky number! ☺

Coco chanel !

☺ please enjoy the ad !

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story of Chanelstory of Chanel

strategies of Chanel

products of Chanel 文字内容

attention!

problem of Chanelproblem of Chanel

story of Chanelstory of Chanel

in France

founded by Coco Chanel

now Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandchildren of the early (1924) Chanel partner Pierre Wertheimer.

story of Chanelstory of Chanel1. In 1909, Chanel opened a millinery shop in Paris, under the name of ‘Chanel Modes’.

2. In 1913, Chanel introduced women’s sportswear at her new boutique. It was a reaction to the lifestyle changes during world war 1. Coal was scarce and women were taking on factory jobs in the men's stead.

story of Chanelstory of Chanel3. In 1921 she introduced her first perfume named No. 5, after her lucky number. Chanel No.5 became the popular new trend. this was also the first time that a designer mixed with the perfume business

4. The first Chanel costume jewelery collection was introduced in 1924.

5. In 1926, Chanel introduced the ‘little black dress’ people were all crazy about it the ‘new uniform of the modern woman.’ ——Vogue ( most famous magazine) the "ford" dress (Ford is the best selling car at that time)

story of Chanelstory of Chanel

6. In 1939, because of world war 2, Chanel retired from fashion design and closed her popular couture house. Only her perfumes and accessories were sold at Chanel’s boutiques.

7. Chanel re-opened the couture house in 1954.

8. In 1957 at the Fashion Awards in Dallas, Chanel and her spring collection received the Fashion Oscar. The fashion world applauded her as the ‘most influential designer of the twentieth century.’

9. At the Ritz Hotel in Paris on January 10, 1971, Coco Chanel died at age eighty-seven.For about a decade afterwards, chanel studio and fashion house were put on a hold.

10. In 1983, Karl Lagerfeld took control and revived the Chanel empire. worked by the slogan that“Make a better future by developing elements from the past.” With his genius and mindset, he has continued to carry out the Chanel tradition long after her death.

11. In 2000, entered into China market.

Until now, Chanel has subsidiaries in 117 countries around the world.

products of Chanel

over the years of development, chanel has established a foothold in the beauty industry.

exclusive suits,unique perfumes,jewellery, watches, handbags,cosmetics,sun glasses

product range

exclusive suits

unique perfumes

jewellery

watches

handbags

cosmetics

sun glasses

strategies of Chanel

unique chanel style

attractive ads

diversified Products

correct market positioning

The double C logo is known all over the world and It is always in the top 5 of most luxury brands.

secret lies in

1. The unique chanel styleI was the one who changed, it wasn't fashion. I was the one who was in fashion.潮流瞬息万变 , —只有风格永存 Coco Chanel

Tradition? over-elaborate?

The Chanel style was very simple, straightforward, it is a synonymous with elegance, wealth, and elitism

Chanel created a new concept of fashion

precious fussiness?

2. The attractive advertisements

the most attractive linesthe highly inventive posters

3. The diversified Products Chanel, forever Chanel !

Up until today, Chanel still holds its design concept in creating its new products every season, "Chanel, forever Chanel" . It introduces a new type of perfume now and then.

In terms of leading makeup fashion, Chanel has made great efforts as well. It produces a new product every season

4. The correct market positioning

Chanel Knows its target consumers very well—Most of them have high income and they are pursuing high quality living.

Costs of the unique and stylish products of Chanel are very high, and it can only be bought at Chanel chain store or at upscale department stores worldwide, Which confirms the consumers that their obsessively preference would be truly valued.

problem of Chanelproblem of Chanel

It seems that no one is safe in this economy, not even Chanel.

Here comes the recent news: Chanel cut 200 jobs (10 percent of its production team) as sales of luxury items decline. The Guardian reports that some are calling the layoffs Chanel's "worst crisis" since Coco herself let the entire staff go at the start of the war in 1939. Chanel says it's just not selling enough stuff these days and confessed it didn't make sense to pursue ventures "where we

weren't selling anything."

problem of Chanelproblem of ChanelIt is wrong for Chanel to put profits before the well-being of their employees, which would do harm for its long-term development.

Chanel should cut prices a little bit not jobs.

compared with today's stagnant economy, maybe Chanel should realize that most people don't have bottomless pits in their bank accounts and make some change in the price.

movie: Coco before Chanel

A woman should be two things: classy and fabulous.一个女人应该是即优雅又惊艳的。

In order to be irreplaceable ， one must always be different.想要让别人觉得你无可取代，必须要与众不同。

——Coco Chanel