white milano presentation

FASHION TRADE SHOW

Beams, Marimondo Seoul, Isetan-Mitsukoshi, Itochu, Joyce, Sanki, United Arrows, Barney’s, Baycrews, Blues, Daidoh, Hankyu, Mitsui, Sanki, Takashimaya, Tobu, Tomorrowland, Sogo & Seibu, Beijng Zi Zhen, Harvey Nichols, Barney’s New York, Saks Fifth Avenue, Traffic, Louis Boston, Ron Herman, El Corte Inglès, Doshaburi, Elite, Galleries Lafayette, Le Bon Marché, Printemps, Sprmrkt, Didato, Flip Munich, Poolish, Nag Store, Browns, Layers, Square E Vertice, Paris Group, Le Form E Tsum. And also Antonia, Antonioli, Daad Dantone, Pupi Solari, Biffi, Spazio Orlandi, Base Blu, Bernardelli, Coltorti Franz Kraler, Giglio, Gisa, Leam, Degli Effetti, Le Noir, Gigi Tropea, Helmé, L’inde Les Palais, L’incontro, Luisa Via Roma, New Galles, Penelope,Nick & Sons, San Carlo Dal 1973, Silvia Bini, Sugar, Tessabit, Tiziana Fausti, Coin, La Rinascente, Yoox and many others.

These are just a few of the names recurring on the list of the more than 17.000 visitors of White, the international tradeshow of contemporary fashion which, on the four editions of the Milan fashion week, has become one of the major and reference events for the experimental brands and for many first-rate companies.

White Milano is staged throughout

three street numbers at via Tortona for

a total of 450 exhibitors.

Tortona 27with its unceasing desire for pure

research.

250 EXHIBITORS

Tortona 54with its experimental selection which

immediately charms.

120 EXHIBITORS

Hotel Nhow in Tortona 35the glamorous location which

welcome the collections dedicated to

international multi-brand top retailers.

80 EXHIBITORS

There are four dates a year with White Milano, during the fashion weeks: two editions are dedicated to womanswear in February and September and two in January and June for men fashion together with the women’s collections anticipations.

FENDI

MONCLER

BELSTAFF

DIESEL

Via Tortona

Alzaia Naviglio Grande

Via Va

lenza

Piazz

ale S

tazion

e Gen

ova

Ripa di Porta Ticinese

Via Voghera

Via Ambrogio da Fossato Bergognone

Via Tortona

Via Andrea Solari

Via Savona

Via Enrico Stendhal

MAISON MARTINMARGIELA

ERMENEGILDOZEGNA

SPAZIO DELLA VALLE

SPORTSWEAR

TEMPORARYSHOWROOM

TEMPORARYSHOWROOM MAGNAPARS

GALVANOTECNICABUGATTI

SUPERSTUDIO 13

GIORGIO ARMANI

SPAZIO SETMANIBALENGIAGAMCQUEENSTELLA MC CARTNEY

T-SHOPPOKAIVIERAM

TORTONA 37FONDAZIONE GIANFRANCO FERRÈHARRY & SONSJANET & JANETLIU JOPUMAVAN LAACK

TORTONA 35 - HOTEL NHOWDAGUTTACIT LUXURY 1939I’M ISOLA MARRASINTERFASHIONIASAIANAPAPIJRI

CLOSED ANIYE BY

LA PERLA GAS

TORTONA 54

TORTONA 31

TORTONA 27

TORTONA FASHION DISTRICT

MI

LA

NO

MI L A N

O

SU

IT

E

Via Tortona 27 is the venue where contemporary fashion trends are presented; over the years, it has gained international value due to the accurate selection focussed on research.

This kind of research is given more and more emphasis within the charming area of the Basement, where the creations of leading brands anticipate the fashion trends destined to get a footing in a few years’ time.

The Talents area is as full of creativity and experimentation; this section of the show is dedicated to young and new designers of contemporary fashion who are proposing the most conceptual creations on the international scene.

Moreover, at 27 Via Tortona there are many spaces consecrated to the most creative solutions and fittings: the customer is provided with a customised concept, made-to-measure to offer those exhibitors wishing to present their collections within a personalised space the possibility of enlivening their booth with events, collaborations and special projects.

Today, the show combines well-known brands and young designers, offering a friendly atmosphere - where fittings have been inspired by the installations of a contemporary art gallery - to welcome buyers, designers, journalists, fashion addicts and numerous bloggers in search of the latest trend.

While on the February and September editions the show exclusively presents women’s fashion, on the January and June editions, besides proposing womenswear anticipations, men’s fashion collections are in the spotlight.

WHITE · TORTONA 27

WHITE - TORTONA 54

Contemporary style, but with a cooler and more direct approach to appeal buyers coming from all over the world.

This is the essence of the apparel and accessories collections selected by White for the area staged at Via Tortona 54, a huge space on two floors inside a historical site of the post-industrial period of the city.

Here, during the years of the economic boom, train coaches, locomotives and trams were manufactured, while today, four times a year, the creativity of fashion, which decodes and rereads with casual, urban and street wear style, to experiment the new languages of a young and dynamic style with immediate appeal are presented.

During the February and September editions, Tortona 54 is opened to the universe of perfumes and cosmetics within the Beauty area, while eco-friendly collections are presented at C.L.A.S.S..

Attention to the new designers generations is focussed on the Inside area, where young designers at the beginning of their career get the chance of presenting their creations at preferential rates.

WHITE SUITE - TORTONA 35

The project named White Suite has its source within the White headquarter at via Tortona; this is a section dedicated to international brands signing successful womenswear collections addressed to multi-brand top boutiques.

The selection is made on medium-large companies oriented to the international market by vocation and organisational skills, and they present the latest news of apparel and accessories within a comfortable and refined location.

A turning point of style, conceived to meet buyers’ requests whole-heartedly and to give a further depth to the show, leader of the Milan fashion week.

More than 16thousand visitors are received within an environment recalling a suite, with wide exhibition spaces fitted in a sober and elegant manner.

Buyers have the possibility of reaching the showrooms located in Milan thanks to a shuttle service, connecting the show to the business centres in the city.

White Suite further enhances the prestige of via Tortona, bringing the soul of White to the context of the Nhow Hotel, a location that combines comfort and minimalism, technology and innovative trends of contemporary architecture.

WHITEEXHIBITION

Via Tortona 27

Via Tortona 54

WHITEEXHIBITION

Maison Martin Margiela Marséll

Via Tortona 27

WHITEEXHIBITION

WHITEBEAUTY

Via Tortona 54Milan

SPECIALPROJECT@ WHITE

Kiton

Via Tortona 54Milan


Lanificio F.lli Cerruti

dal 1881

Via Tortona 54Milan

SPECIAL AREA

@ WHITEBASEMENT

Roark

Via Tortona 27Milan

SPECIAL AREA

@ WHITEBASEMENT

Barbara Gongini

Via Tortona 27Milan

Iceberg

Massimo Alba

Six London

Sartorio Napoli Ballantyne - Starck

Damir Doma


Via Tortona 27Milan

Cosmetique Label @ DAAD Dantone boutique

Drumohr

Tsumori Chisato

Faliero Sarti

Zucca

Marithè + Francois Girbaud


Via Tortona 27Milan

Care Label @ Biffi boutique

Gustavo Lins @ DAAD Dantone boutique

Fulvio Lupara

Tonello

Costume National

Aspesi


Via Tortona 27Milan

Alexander Wang @ Antonioli boutique

Marsèll Goccia

JD De Castelbajac

Roberto Del Carlo

Lodental

Boglioli + Kolor


Via Tortona 27Milan

Opening Ceremony

Gustavo Lins


Via Tortona 27Milan

KTZ

KTZ

Opening Ceremony

Zucca

FASHION TRADE SHOWMAN’S & ACCESSORIES COLLECTIONS

Juanary - June

At via Tortona, vibrating heart of one of the most prestigious design & fashion districts at International level, White is launching a service that will actively involve the showrooms present in the city, an important resource for Milan, the only hub that can rely upon 600 business centres making it the greatest exhibition pole worldwide.

While examining and evaluating such an exclusive peculiarity, White has started holding a dialogue with the medium and large enterprises owners of our sector, also meeting the buyers’ needs, who are increasingly being pressurized by sales campaigns extended through space and time, compelled to struggle through exhibitions, fashion shows and showrooms.

For this reason, White has integrated the experimental brands of which its DNA has been mostly consisting of since its very first editions with an option reserved to all the companies having a single or multi-franchise brand centre in Milan: a venue to show a targeted selection of the new creations plus a customized pick-up service that connects the trade show to the showrooms.

In the “showcase” area it will be enough to present even a small sampling of the season mood within a very tasteful installation-outfitting to show the buyers the latest fashion trends and also provide them with a summary and impact overview of the product, before they pass to the purchasing stage, which usually takes place at the showrooms located in Milan.

Being in Milan, the world capital of the fashion economy, means investing on oneself, on one’s own business, exploiting at best the synergy between White and the showrooms and the flow of buyers who usually attend the show held at via Tortona for their season’s selections.

VIA TORTONA 27

BASEMENTA private area dedicated by White to the most expe-rimental brands on the International scene, as a new stage for fashion.

WHITE INSIDEThe part of White created to encourage the research on new languages and the development of new experimental proposals.

GARDEN

Entry White

S/S 2014 MEN’S & WOMEN’S COLLECTIONS

NEW PROJECT

WHITE SHOWROOMSEach showroom will offer a personalized shuttle service that will take the buyers who are interested to their location.

WHITEINSTALLATION

Via Tortona 27Milan

WHITE EVENTS

“Origine” by Antonio Marras

Bramante’s cloisterMilan

WHITE EVENTS

“Il giardino segreto”di Massimo Alba

Botanical garden in BreraMilan

WHITE EVENTS

Catwalk Stella Jean

Rotonda della BesanaMilan

WHITEEVENTS

“Catwalk Uma Wang”

Palazzo RealeScala delle Caria-tidiMilan

WHITEEVENTS

“Catwalk Uma Wang”

Rotonda della BesanaMilan

WHITEEVENTS

CatwalkHenrik Vibskov

Via Forcella 13Milan

WHITEEVENTS

CatwalkAlessandra Marchi

MM1 Milan

WHITEEVENTS

PerformanceIlaria Nistri

Via Forcella 13Milan

WHITEEVENTS

Catwalk Ludovica Amati

Castello SforzescoMilan

WHITEEVENTS

Catwalk Fabio QuarantaProgetto CalabianaMilano

WHITE TRADE SHOWVia Tortona 27, 35, 54 - Milano - Italy

M.SEVENTY WHITE TRADE SHOW PROMOTERVia Brembo, 23 - 20139 Milano - Italy - ph. +39 02 34592785 - fax +39 02 57407553

[email protected] - www.whiteshow.it

white milano presentation

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