why 85% of workloads are not on public cloud, and why they will be
TRANSCRIPT
William Toll (@utollwi),
VP Marketing - US, ProfitBricks
June 9 2015 Cloud Expo East
#CloudExpo
Why 85% of workloads are not on the public cloud, and
why they all will be in the cloud by 2020
• NJ Na%ve, living in Berlin, Germany
• 15 Years working for Internet Infrastructure Companies
• B2B Product and Marke%ng leader for direct and channel based services for Internet companies
• Former Employers: ValueWeb, Affinity Internet (now Hostway), NTT/Verio, Intermedia.NET, NaviSite and YoTaa
• Ac%ve Speaker, Blogger, Community Member and Social Media Networker
WILLIAM TOLL, PROFITBRICKS
William Toll @utollwi
Painless Cloud Infrastructure
• Founded in 2010, 135 Employees (May - 2015)
• Global Cloud Computing Service – IaaS (Infrastructure as a Service) – operations in Berlin/Germany, San Antonio/Texas and Boston/MA
• $38M in funding to date
• No legacy infrastructure, hardware or provisioning systems
• Focus on delivering pure Painless Cloud Computing Infrastructure - IaaS services with market leading price/performance ratios
• Strong roadmap with additional DC’s and Innovative Cloud Computing Infrastructure Services
ABOUT PROFITBRICKS
Painless Cloud Infrastructure
Painless Cloud Infrastructure
1982
1994
2006
IT TRANSFORMATIONS OF THE PAST
We found a need for IT for everyone
We networked the office
We moved from client server to the web browser
THE EVOLUTION OF IT
Painless Cloud Infrastructure
Compe%%on among IT vendors has always been intense. (Oracle, July 2001)
ENTERPRISE IT OF THE PAST
Digital Equipment Compaq Microsoft Word Perfect Seibel Ashton-Tate PeopleSoft
SAP Lawson JD Edwards Kronos Baan Sage Palm
Novel Netware Netscape Navigator Cold Fusion Borland Delphi Informix
Some vendors transform, others get acquired and some die.
Painless Cloud Infrastructure
CLOUD’S ROOTS
Painless Cloud Infrastructure
Virtualiza>on • Free BSD Jails and some basic virtualiza%on/container technologies
• 1999 VMware worksta%on launches
• 2003 Xen open-‐source virtualiza%on pla_orm is born
• 2007 Virtualbox
Early Automated Infrastructure • Hos%ng providers like Rackspace and 1&1
• Enterprise hos%ng pla_orms leveraging Savvis or MediaTemple
• Amazon’s AWS in 2006
CLOUD COMPUTINGS’ SAAS
Painless Cloud Infrastructure
Early growth of Cloud Compu%ng was aTributed to SaaS: Email (Office 365, Google Apps), CRM (Salesforce), Payroll (ADP)
CLOUD WASHING
The cloud compu%ng label became ubiquitous in 2010 and remains today
Painless Cloud Infrastructure
PEAK DATA CENTER
Painless Cloud Infrastructure
There are 8.6 Million Data Centers, peaking in 2017 and then will decline. IDC 2014
PEAK DATA CENTER
Painless Cloud Infrastructure
“Over the next five years, a majority of organiza%ons will stop managing their own infrastructure” IDC 2014
PEAK SERVER
Painless Cloud Infrastructure
Both IDC and Gartner think growth in the server market is being driven primarily by investment in hyperscale data centers. DataCenterKnowledge Dec 2014
PEAK COLO
Painless Cloud Infrastructure
While retail coloca%on revenue is growing worldwide by 10% in 2015…..
Painless Cloud Infrastructure
In NA -‐ 60 percent (revenue is) from service providers and just under 40 percent from enterprise. Synergy Research 2014
PEAK COLO
PEAK LEGACY IT
While sooware rarely comes in a box today, the vendors of today’s apps are shioing drama%cally.
Painless Cloud Infrastructure
MIX OF APPS MOVING IS CHANGING
88 percent of buyers preferred on-‐premise solu%ons in 2008, 87 percent preferred cloud solu%ons in 2014. Everest Group
Painless Cloud Infrastructure
A DELAY?
Why has cloud compu%ng (non-‐SaaS) taken so long to spread to the other 85% of IT?
Painless Cloud Infrastructure
THE HYPE & THE SHINY BALL
Painless Cloud Infrastructure
Developers and startups are always upgrading their toolsets-‐ because they can.
CLOUD IS ALL WE HEAR
Cloud Compu%ng growth among startups and developers soared from 2009 to 2014
Painless Cloud Infrastructure
IN HOUSE REMAINS KING
Companies deliver an average of only 18% of their workloads from the cloud today. (Bain & Company 2015)
Painless Cloud Infrastructure
CLOUD EARLY ADOPTERS
Painless Cloud Infrastructure
Innovators and Early Adopters Drove Cloud Compu%ng’s Early Years
Cloud Compu>ng 2006+
THE DELAY: WE WERE NOT READY
Outages
Security
Early Cloud Complexity and Inflexibility
Painless Cloud Infrastructure
C-Level Fear
Migration & Adaptation
2014: GENERAL IT WANTS IN
World IT Cloud Infrastructure Market is Growing by 21% year over year to $32 billion in 2015, accoun%ng for approximately 33% of all IT infrastructure spending, which will be up from about 28% in 2014 IDC April 2015
Painless Cloud Infrastructure
CLOUD 2014: EARLY MAJORITY ARRIVES
Painless Cloud Infrastructure
Innovators and Early Adopters Drove Cloud Compu%ng’s Early Years
Cloud Compu>ng 2006-‐2014
2014 & 2015: GENERAL IT IS NOW READY
• Security • Budgets • C-‐Level Acceptance • Early SaaS Projects Had Great Results • Cloud Compu>ng Has Matured and now applica>ons
can be moved to the cloud with adap>on or re-‐wri>ng them
• DevOps Processes & Tools Maturing
Painless Cloud Infrastructure
CLOUD SECURITY
Cloud Security concerns are decreasing rapidly. RightScale 2015
Painless Cloud Infrastructure
IT BUDGETS IN 2015
IT Budgets are back in growth mode. Computerworld Survey 2014
Painless Cloud Infrastructure
CLOUD MIGRATIONS
Painless Cloud Infrastructure
Moving applica%ons to the cloud is far easier with new and more mature Cloud Compu%ng Infrastructure.
1st Genera>on Cloud Compu>ng PlaXorms
2006-‐2014 2nd Genera>on Cloud Compu>ng PlaXorms 2014+
C-LEVEL & LOB VS. IT
C-‐Level Pushing cloud for agility, and innova%on with and against IT. Avanade 2014
Painless Cloud Infrastructure
GENERAL IT’S CHALLENGES
• People (Training) • Processes (Change & Documenta>on) • Finance (CAPEX vs. OPEX) • Cloud Migra>on Planning & Priori>za>on • DevOps & Automa>on
Painless Cloud Infrastructure
PEOPLE
Manage expecta%ons, assess team readiness and schedule training
Painless Cloud Infrastructure
PROCESSES
Cloud migra%on planning is cri%cal to a successful cloud transi%on, plan accordingly.
Painless Cloud Infrastructure
FINANCE
The CapEx to OpEx transi%on difficulty is compounded by complex pricing and the changes in deprecia%on and financing.
Painless Cloud Infrastructure
CLOUD MIGRATION PLANNING
Priori%ze migra%ons based on Applica%on Architectures, Applica%on Lifecycle, Applica%on licensing, Data Security, ROI on Migra%on
Painless Cloud Infrastructure
MONITORING & AUTOMATION
APIs and the tools from the ecosystem are mul%plying and becoming more capable and easier to implement as they mature.
Painless Cloud Infrastructure
WHAT TO LOOK FOR IN A CLOUD PROVIDER
• Training: • Easy to use cloud and on-‐premise like servers, storage &
networks
• Change & Document: • Architect & Support
• CAPEX vs. OPEX: • Easy to understand pricing
• Cloud Migra>on Planning: • Which apps go first
• DevOps & Automa>on: • APIs & Tools
Painless Cloud Infrastructure
RALLY THE TEAM
Be sure to have a top down and boTom up approach – the Cloud offers an opportunity to transform IT.
Painless Cloud Infrastructure
Public cloud pla_orms will rival tradi%onal infrastructure deployments by 2020 (Forrester April 2014)
CLOUD IN 2020
Painless Cloud Infrastructure
Cloud 1.0 Architecture
● Born from dedicated servers & VPS
● Server based, over subscribed
● Designed around slow Ethernet network technology – 1 or 10 Gb/s and often throttled
Cloud 2.0 Architecture
InfiniBand
Dedicated CPU Cores
Dedicated RAM
Redundant Storage x2
80 Gb/s 80 Gb/s 80 Gb/s
PAINLESS CLOUD INFRASTRUCTURE
Painless Cloud Infrastructure
Migration without adaptation – ProfitBricks cloud infrastructure behaves like physical hardware with all the advantages of the cloud
No learning curve needed– ProfitBricks lets existing teams’ knowledge sets and processes be used to achieve rapid success with the cloud
24/7 Local Phone support – USA and EU based Cloud Architects and SysAdmins always on standby
Price/Performance Guarantee: “We guarantee that any workload deployed on ProfitBricks will cost less than the same workload running at the same performance level on the IaaS platforms of Amazon, Google or Microsoft.”
PROFITBRICKS: PAINLESS CLOUD INFRASTRUCTURE
1
2
3
4
Painless Cloud Infrastructure
THANK YOU + QUESTIONS
Start a 14-Day Free Trial or contact a ProfitBricks Cloud Executive:
www.ProfitBricks.com
or Call:
1-866-852-8229
Learn about Cloud Pricing in our White Paper:
Secret World of Cloud Computing IaaS Pricing
As Seen In
VP, Marke%ng ProfitBricks USA Phone: 866-‐852-‐5229 TwiTer: @utollwi
Painless Cloud Infrastructure