wiideman consulting: success stories for driving local value for your brand #lss2016
TRANSCRIPT
PRESENTATION: Success Stories for Driving Local Value for Your Brand
Steve Wiideman President Wiideman Consul1ng Group @seosteve
#LSS2016
#LSS2016
Maximizing SEO and Usability at the City-Level
GOAL:
Improve Organic Rankings
#LSS2016
Maximizing SEO and Usability at the City-Level
Critical Attributes: 1. Local facility images 2. Ratings 3. Coupon / offer 4. Call-to-action 5. Google Map
#LSS2016
Maximizing SEO and Usability at the City-Level
Helpful Attributes: 6. FAQ’s 7. Relocating info 8. Proprietary stats 9. Interactive guide 10. Markup / taxonomy 11. Clear heading
#LSS2016
Maximizing SEO and Usability at the City-Level
What is Semantic to Storage?
#LSS2016
Maximizing SEO and Usability at the City-Level
#LSS2016
Maximizing SEO and Usability at the City-Level
#LSS2016
Maximizing SEO and Usability at the City-Level
ü Critical UX Criteria ü Helpful (& Semantic) Content
#LSS2016
Maximizing SEO and Usability at the City-Level
#LSS2016
Streamlining Conversion & Tracking
GOALS:
Understand User Behavior and Improve Conversion Rate
#LSS2016
Streamlining Conversion & Tracking
#LSS2016
Streamlining Conversion & Tracking
#LSS2016
Streamlining Conversion & Tracking
#LSS2016
Streamlining Conversion & Tracking Action Items: q Decide what to track
q Create your categories, actions & labels
q Schedule a monthly report q Include inferences q Include tests/experiments q Include action items
q Measure your results
#LSS2016
Researching Problems Local Consumers Have
GOAL:
Create a Content Marketing Strategy That Attracts Links,
Sharing & Referral Traffic
#LSS2016
Researching Problems Local Consumers Have
AnswerThePublic.com
#LSS2016
Researching Problems Local Consumers Have
Keyword Avg. Monthly Searches
how to store a fridge 30
how to store a refrigerator not in use 30
refrigerator storage =ps 10
how to store a fridge when not in use 10
refrigerator storage guidelines 10
how to store a fridge in storage 10
how to store a refrigerator in the garage 10
#LSS2016
Researching Problems Local Consumers Have
#LSS2016
Researching Problems Local Consumers Have
#Helpful
#LSS2016
Researching Problems Local Consumers Have
#Helpful
#LSS2016
Researching Problems Local Consumers Have