windows phone發展概況 2013q3

23
November 2013 Windows Phone App 發發發發發發 Herman Wu 發發發發發發發發發發

Upload: herman-wu

Post on 09-May-2015

662 views

Category:

Business


2 download

DESCRIPTION

Windows phone發展概況 2013Q3

TRANSCRIPT

Page 1: Windows phone發展概況 2013Q3

November 2013

Windows Phone App 發展概況簡介

Herman Wu資深平台架構技術經理

Page 2: Windows phone發展概況 2013Q3

關於 Windows Phone 的幾個數字

Page 3: Windows phone發展概況 2013Q3

Windows Phone 成長速度是整體手機市場的

6 倍Windows Phone 在超過

銷售量超過 iPhone (2013Q3)

25 國

Windows Phone 在超過

提供電信商付款40+ 電信商

Windows Phone 市集累計超過

次下載30 億

Page 6: Windows phone發展概況 2013Q3

PC Magazine 2013 讀者票選

#1 AT&T 用戶票選最佳手機 .

9.2—Nokia [Windows Phone 8]8.8 – Samsung [Android]

8.0 – Apple [iOS]

8.0 – HTC [Android]

7.1 – Blackberry [RIM]

8.0 – Motorola [Android]

#1 讀者票選最佳作業系統

9.0—Windows Phone 8

8.6 – Apple iOS

8.1 – Android

8.1 – Windows Phone 7

7.1 – Blackberry OS

Page 7: Windows phone發展概況 2013Q3

2013 年 Windows Phone 獲得許多手機獎項

Nokia Windows Phones win PCMag’s End-user Business Choice Award 2013

“Windows Phone people like their phones more than Android people” according to ChangeWave Research

Microsoft's Windows Phone 8 clearly bests Apple and Android, according to respondents in PC Magazine’s 2013 reader pollWindows Phone Store was picked by ABI Research as the most innovative mobile app marketplace

Windows Phone 8X and 8S by HTC received the prestigious red dot award: product design 2013

Page 8: Windows phone發展概況 2013Q3

14 個市場是排名第二的智慧型手機系統Chile, Czech Republic, Finland, Greece, Hungary, India, Italy, Malaysia, Mexico, Poland, South Africa, Thailand, Ukraine, Vietnam1

25 個市場銷售超過 iPhoneArgentina, Chile, Colombia, Czech Republic, Egypt, Ecuador, Finland, Greece, Hungary, India, Italy, Kenya, Kuwait, Malaysia, Mexico, Nigeria, Pakistan, Peru, Poland, Saudi Arabia, South Africa, Thailand, Ukraine, United Arab Emirates, Vietnam1

Source: 1IDC Worldwide Quarterly Mobile Phone Tracker, November 2103.

Windows Phone reinforced its position as a top three smartphone operating system and was again the fastest-growing platform among the leading operating systems with 156% year-over-year gain.1

8 超過八個國家市佔率超過 10%Belgium, Czech Republic, Finland, Nigeria, Poland, South Africa, Thailand, Vietnam1

Windows Phone 全球銷售快速增長

Page 9: Windows phone發展概況 2013Q3

NOKIA LUMIA 925

NOKIALUMIA 920

NOKIALUMIA 625

NOKIALUMIA 720

NOKIALUMIA 620

NOKIA LUMIA 520

NOKIA LUMIA 1020

NOKIALUMIA 820

NOKIA LUMIA 1520

NOKIA LUMIA 1320

多元的硬體選擇方案 (Nokia)

含括 $4000~$25000 NTD 價格帶的手機

Page 10: Windows phone發展概況 2013Q3

多元的硬體選擇方案 ( 非 Nokia)

HTC, Samsung, 華為

Page 11: Windows phone發展概況 2013Q3

179,000+ Windows Phone Apps

Page 12: Windows phone發展概況 2013Q3

一致的硬體規格 , 節省開發測試時間

WVGA800 x 48015:9

WXGA1280 x 76815:9

720p1280 x 72016:9

http://mobileapplicationtestingtimes.wordpress.com/2013/03/14/android-the-ultimate-in-device-fragmentation/

測試 400 多種 Android 硬體 ?

Page 13: Windows phone發展概況 2013Q3

APP 成功實例

Page 14: Windows phone發展概況 2013Q3

QONQR: A MMOG for mobile OSs• 比 iPhone 多五倍下載 , 兩倍收益

http://www.windowsphone.com/en-us/store/app/qonqr/dfe7fcef-4904-4c9a-8423-927a8d5ded18

Windows Phone outperforms iPhone for Indie Game Developer

App visibility: the key to 10x more downloads on Windows Phone compared to iOS

Effective use of in-app purchase, the social aspects of the app, an average rating of 4+stars rating, and engaging gameplay.

Page 15: Windows phone發展概況 2013Q3

Camera 360 相機攝影App • 推出一個月獲得超過百萬下載數

6 大場景模式(自動,人像,風景,美食,夜景,微距),單反式轉盤操作

攝影日記和日曆式照片瀏覽方式,方便管理

Page 16: Windows phone發展概況 2013Q3

Window 8

• 100 million licenses sold to

date; and huge Windows 7

addressable market

• 4x number of apps since GA;

10X apps in December

• 100M+ app downloads in 2

months

• 1,700+ certified systems for

Windows 8 and Windows RT

Windows 8 and Window Phone 8 市場概況

Window Phone 8

• 18K new registered developers since

GA

• 36% increase in app downloads

since GA

• 40% increase in app submissions

• 75% increase in paid app revenue

690 million sales of Windows 7

Page 17: Windows phone發展概況 2013Q3

持續推出更多元不同尺寸的硬體

SURFACEHP

ENVYx2

DELL XPS DUO 12ASUS VIVIO

WINDOWS PHONE 8X by HTC

NOKIA LUMIA 822

Page 18: Windows phone發展概況 2013Q3

持續推出更多元不同尺寸的硬體

LENOVO IDEAPAD YOGA 11

SONY VAIO T SERIES 13

ACER ASPIRE S7-391

Dell Latitude 10 TabletLENOVO IDEAPAD YOGA

11

HP ElitePad 900

Page 19: Windows phone發展概況 2013Q3

SQL Azure

Active Directory

TWC

BitLocker

SDL

MCS

PREMIER

MicrosoftPartnerNetwork

0

明年春季推出Enterprise Feature Pack

S/MIME

VPN

Enterprise Wi-Fi

Extended MDM

Certificate Management

提供 36 個月軟體更新保證

Page 20: Windows phone發展概況 2013Q3

Windows Phone 8 安全機制• 安全性開機 (Secure boot )• 程式加簽 Code signing• 應用程式沙箱 (App sandboxing)• 手機加密 (Device encryption)

與 Windows 8 同等級的安全加密及開機機制

Page 21: Windows phone發展概況 2013Q3

完整的企業應用支援Windows Phone 8

iOS6 Android BlackBerry 10

Outlook mobile built-in. 1 1 1

Office mobile built-in. 2 3

Linked inbox. 4 4 5

Skype integration with contacts.

6 7

Lync server support. 7

Real time document sync (PC + tablet/phone).

8 9 9

SharePoint server support. 10

EAS management built-in.

Full device encryption.

Information rights management support.

11

Mobile device management support.

12 13

Private app distribution.

Common platform across PC + tablet/phone.

14 15 16

Dedicated fulltime onsite support.

17

Bu

sin

ess

use

r

Feature availableFeature not availablePartial

IT

Page 22: Windows phone發展概況 2013Q3

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Page 23: Windows phone發展概況 2013Q3

Windows Phone 8 開發資源

MSDN 文件

Design http://aka.ms/wp8devdesign

Develop http://aka.ms/wp8devdoc

Test http://aka.ms/wp8testing

Publish http://aka.ms/wp8publishing

Samples http://aka.ms/wp8samples

線上訓練課程

Absolute Beginners http://wpdev.ms/beginvids

Jump Start http://aka.ms/wp8js

Design Boot Camp http://aka.ms/wp8designb

ootcampTraining Kit http://aka.ms/wp8hol

開發快速上手 http://aka.ms/wp8ready

最新消息Portal http://dev.windowsphone.c

omBlog http://wpdev.ms/developer

blog

Channel 9

http://wpdev.ms/insidewp

Twitter http:/twitter.com/wpdev