windows phone發展概況 2013q3
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Windows phone發展概況 2013Q3TRANSCRIPT
November 2013
Windows Phone App 發展概況簡介
Herman Wu資深平台架構技術經理
關於 Windows Phone 的幾個數字
Windows Phone 成長速度是整體手機市場的
6 倍Windows Phone 在超過
銷售量超過 iPhone (2013Q3)
25 國
Windows Phone 在超過
提供電信商付款40+ 電信商
Windows Phone 市集累計超過
次下載30 億
Windows Phone 市占率很低 ?義大利 13.7%英國 11.4%法國 10.7%澳洲 9.3%德國 8.5%
芬蘭 39%越南 16%泰國 11%土耳其 11%俄羅斯 8%
Kantar Nov. 11, 2013 Canalys Nov. 5, 2013
25% 企業預計佈署 Windows Phone
CIO March. 29, 2013
PC Magazine 2013 讀者票選
#1 AT&T 用戶票選最佳手機 .
9.2—Nokia [Windows Phone 8]8.8 – Samsung [Android]
8.0 – Apple [iOS]
8.0 – HTC [Android]
7.1 – Blackberry [RIM]
8.0 – Motorola [Android]
#1 讀者票選最佳作業系統
9.0—Windows Phone 8
8.6 – Apple iOS
8.1 – Android
8.1 – Windows Phone 7
7.1 – Blackberry OS
2013 年 Windows Phone 獲得許多手機獎項
Nokia Windows Phones win PCMag’s End-user Business Choice Award 2013
“Windows Phone people like their phones more than Android people” according to ChangeWave Research
Microsoft's Windows Phone 8 clearly bests Apple and Android, according to respondents in PC Magazine’s 2013 reader pollWindows Phone Store was picked by ABI Research as the most innovative mobile app marketplace
Windows Phone 8X and 8S by HTC received the prestigious red dot award: product design 2013
14 個市場是排名第二的智慧型手機系統Chile, Czech Republic, Finland, Greece, Hungary, India, Italy, Malaysia, Mexico, Poland, South Africa, Thailand, Ukraine, Vietnam1
25 個市場銷售超過 iPhoneArgentina, Chile, Colombia, Czech Republic, Egypt, Ecuador, Finland, Greece, Hungary, India, Italy, Kenya, Kuwait, Malaysia, Mexico, Nigeria, Pakistan, Peru, Poland, Saudi Arabia, South Africa, Thailand, Ukraine, United Arab Emirates, Vietnam1
Source: 1IDC Worldwide Quarterly Mobile Phone Tracker, November 2103.
Windows Phone reinforced its position as a top three smartphone operating system and was again the fastest-growing platform among the leading operating systems with 156% year-over-year gain.1
8 超過八個國家市佔率超過 10%Belgium, Czech Republic, Finland, Nigeria, Poland, South Africa, Thailand, Vietnam1
Windows Phone 全球銷售快速增長
NOKIA LUMIA 925
NOKIALUMIA 920
NOKIALUMIA 625
NOKIALUMIA 720
NOKIALUMIA 620
NOKIA LUMIA 520
NOKIA LUMIA 1020
NOKIALUMIA 820
NOKIA LUMIA 1520
NOKIA LUMIA 1320
多元的硬體選擇方案 (Nokia)
含括 $4000~$25000 NTD 價格帶的手機
多元的硬體選擇方案 ( 非 Nokia)
HTC, Samsung, 華為
179,000+ Windows Phone Apps
一致的硬體規格 , 節省開發測試時間
WVGA800 x 48015:9
WXGA1280 x 76815:9
720p1280 x 72016:9
http://mobileapplicationtestingtimes.wordpress.com/2013/03/14/android-the-ultimate-in-device-fragmentation/
測試 400 多種 Android 硬體 ?
APP 成功實例
QONQR: A MMOG for mobile OSs• 比 iPhone 多五倍下載 , 兩倍收益
http://www.windowsphone.com/en-us/store/app/qonqr/dfe7fcef-4904-4c9a-8423-927a8d5ded18
Windows Phone outperforms iPhone for Indie Game Developer
App visibility: the key to 10x more downloads on Windows Phone compared to iOS
Effective use of in-app purchase, the social aspects of the app, an average rating of 4+stars rating, and engaging gameplay.
Camera 360 相機攝影App • 推出一個月獲得超過百萬下載數
6 大場景模式(自動,人像,風景,美食,夜景,微距),單反式轉盤操作
攝影日記和日曆式照片瀏覽方式,方便管理
Window 8
• 100 million licenses sold to
date; and huge Windows 7
addressable market
• 4x number of apps since GA;
10X apps in December
• 100M+ app downloads in 2
months
• 1,700+ certified systems for
Windows 8 and Windows RT
Windows 8 and Window Phone 8 市場概況
Window Phone 8
• 18K new registered developers since
GA
• 36% increase in app downloads
since GA
• 40% increase in app submissions
• 75% increase in paid app revenue
690 million sales of Windows 7
持續推出更多元不同尺寸的硬體
SURFACEHP
ENVYx2
DELL XPS DUO 12ASUS VIVIO
WINDOWS PHONE 8X by HTC
NOKIA LUMIA 822
持續推出更多元不同尺寸的硬體
LENOVO IDEAPAD YOGA 11
SONY VAIO T SERIES 13
ACER ASPIRE S7-391
Dell Latitude 10 TabletLENOVO IDEAPAD YOGA
11
HP ElitePad 900
SQL Azure
Active Directory
TWC
BitLocker
SDL
MCS
PREMIER
MicrosoftPartnerNetwork
0
明年春季推出Enterprise Feature Pack
S/MIME
VPN
Enterprise Wi-Fi
Extended MDM
Certificate Management
提供 36 個月軟體更新保證
Windows Phone 8 安全機制• 安全性開機 (Secure boot )• 程式加簽 Code signing• 應用程式沙箱 (App sandboxing)• 手機加密 (Device encryption)
與 Windows 8 同等級的安全加密及開機機制
完整的企業應用支援Windows Phone 8
iOS6 Android BlackBerry 10
Outlook mobile built-in. 1 1 1
Office mobile built-in. 2 3
Linked inbox. 4 4 5
Skype integration with contacts.
6 7
Lync server support. 7
Real time document sync (PC + tablet/phone).
8 9 9
SharePoint server support. 10
EAS management built-in.
Full device encryption.
Information rights management support.
11
Mobile device management support.
12 13
Private app distribution.
Common platform across PC + tablet/phone.
14 15 16
Dedicated fulltime onsite support.
17
Bu
sin
ess
use
r
Feature availableFeature not availablePartial
IT
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Windows Phone 8 開發資源
MSDN 文件
Design http://aka.ms/wp8devdesign
Develop http://aka.ms/wp8devdoc
Test http://aka.ms/wp8testing
Publish http://aka.ms/wp8publishing
Samples http://aka.ms/wp8samples
線上訓練課程
Absolute Beginners http://wpdev.ms/beginvids
Jump Start http://aka.ms/wp8js
Design Boot Camp http://aka.ms/wp8designb
ootcampTraining Kit http://aka.ms/wp8hol
開發快速上手 http://aka.ms/wp8ready
最新消息Portal http://dev.windowsphone.c
omBlog http://wpdev.ms/developer
blog
Channel 9
http://wpdev.ms/insidewp
Twitter http:/twitter.com/wpdev