winner: best lead generation campaign
TRANSCRIPT
B2B Awards Showcase
5th March 2013
Quantum Marketing 2011 Confidential
Quantum
• Insight Driven - Professional Marketing Services Organisation
• B2B Technology Focus
• Demand Generation is our Backbone
Quantum Marketing 2013 Confidential
Quantum Marketing 2011 Confidential
The Brief
Re-Engage Enrich Database
Identify Opportunities
Quantum Marketing 2013 Confidential
Quantum Marketing 2011 Confidential
Complexities
• Timescales | Immediate Start
• 24 Hour Global Calling Program
• 30 Languages
• Data | 11,658 Customers
• Customer Care Led Approach
Quantum Marketing 2013 Confidential
Quantum Marketing 2011 Confidential
Methodology & Innovations
Quantum Marketing 2013 Confidential
• Delivery starts with the Sale
• DQA and Testing
• Consistency of Message
• Independent Quality Dept
• Lead Handover Service
Quantum Marketing 2011 Confidential
Results
Fully Profiled Accounts
High Quality Sales-ready Leads
Invaluable Customer Insight
Significant Confirmed Pipeline ROI
Generating Marketing Opt-ins for Key IT IndividualsTouched 100% of Data
New / Validated IT Decision Maker Contacts
Quantum Marketing 2013 Confidential
Quantum Marketing 2011 Confidential
Project Management
Quantum Marketing 2013 Confidential
• Process Driven
• Fully Engaged with Client
• 24 Hour | 30 Language Management
• Insight Driven
Quantum Marketing 2011 Confidential
Reporting & Insight
Quantum Marketing 2013 Confidential
Real time | Multi-region |Opportunity | Perception
Quantum Marketing 2011 Confidential
Home Run
Quantum Marketing 2013 Confidential
Quantum Marketing 2011 Confidential