wipo forum on ip and smes - genève 25.05.2005 1 / 14 dr. serge quazzotti c entre de v eille t...

WIPO forum on IP and SMEs - Genève 25.05.2005 1 / 14

Dr. Serge Quazzotti

Centre de Veille Technologique

Centre de Recherche Public Henri Tudor

Facteurs critiques pour la fourniture de services d’information brevets pour la

satisfaction des clients

Entreprises

NPO-L

Mandataires CVT

Networks

EPOWIPOOffices Nationaux…

WIPO forum on IP and SMEs 2005 - Genève 25.05.2005 3 / 14

1. Identification et évaluation des besoins des clients (1 / 3)

Surveyso Community Innovation Survey

Questionnaire Caractérisation de l’innovation et des entreprises innovantes

Evaluation des besoins en matières de services d’information et de protection de l’innovation

Disposer d’une vue sur les pratiques existantes

2 enquêtes réalisées: 1996, 2005 1 enquête en Macédoine



Travail de terraino Etudes de cas

Observations complémentaires Valider les observations et conclusions issus des statistiques

Méthode: 10 entreprises [innovantes et non-innovantes] Entretiens semi-directifs:

Environnement de l’entreprise Innovation Pratiques informationnelles Pratiques de protection de l’innovation

Compréhension de l’attitude de nos clients potentiels envers la propriété intellectuelle et l’utilisation de l’information

Meilleur cibalge : produits/services, actions de sensibilisation et de promotion


1. Identification and Evaluation of Customer Needs (3 / 3)

o Observations empiriques

Evaluation de l’offre de service existante

Identification de nouveaux besoins …


2. Marketing de produits d'information(1 / 7)

Présentation des produitso Définition par rapport à la spécificité du produit

Recherche brevet Recherche d’antériorité Recherche statut légal …

Abonnement Veille brevet …

o Définition par rapport aux besoins / questions des clients :

4 catégories de produits Veille scientifique et technologique Veille concurrentielle Normes et réglementations Veille Internet


Evaluation of competitors

What are the activities of my competitor ?What are his latest developments ?

The study allows you to better know your competitor and to benchmark your competitive position.

How is he presenting himself on the Internet ?

2. Marketing de produits d'information (2 / 7)


Evaluation of products/material

Do substitution-products exist ?What materials to resist to these specific technical constraints ?

What alternative do I have to produce this specific product ?What specific material do I have to use, to comply with future European regulations ?

This study allows to find a better alternative in order to substitute your actual product or production process.



Overview on competitors

Who are my competitors and in what field are they active ?Who are my competitors that are actually active in this specific market ?Did new actors come into my market ?

This study gives a general overview on the competitors in a specific market, gives insight into their developments, their collaborations,their geographical locations … ?




o Réseau européen : Echange d’expérience et de services entre offices nationaux Collaboration : Amélioration du service au client

o LIIP : Linking Innovation and Industrial Property (www.liip.org)o Lu, Es, Gr, Irl, It

2. Marketing of Information-products (7 / 7)


Conclusions : Facteurs critiques pour fournir un service adapté

1. Connaître les besoins des clients

2. Adapter les produits aux besoins des clients

3. Presenter les produits de façon compréhensible pour les clients

4. Adapter le prix à la valeur du service

QUESTIONS ?

MERCI pour votre attention

Dr. Serge Quazzotti

Centre de Veille TechnologiqueCentre de Recherche Public Henri TudorLuxembourg

[email protected]

www.brevet.lu

www.veille.lu

www.liip.org



Surveyso Community Innovation Survey (1996)

Questionnaire, 400 companies Characterisation of the innovation activities and innovative companies :

Quantification of innovation activity (number of innovations / patents, number of companies, innovations by activity-sector …)

Characteristics of innovative companies (number of employees, turnover, …) How are they innovating (in or outsourced R&D, acquisition of rights, consultants, investing in specific

resources …) Is innovation protected by IP-rights Who are their collaboration partners

Assesment of the needs of customers for specific patent-information services and IP-protection :

What are their needs and how are they perceived by the potential customers Evaluation of the importance attached to different protection means for innovation (IP titles, secrecy,

advance on competitors, frequent innovations …) Evaluation of their competitive position (how easily products can be copied/imitated by competitors)

Enhance our understanding of customers’ information practices : Evaluation of importance attached to different information sources Extent of use of local information-services and information-sources Evaluation of value [€] of information

2002-2003: 2nd survey



o Demonstration projects Free of charge investigations offered to SMEs (1997) :

Assistance in identification of information-needs Information-searches and presentation of results (mainly patent) 5 days / company

Result : 1 company (of 8) made further requests for patent and scientific-information products

Doubts : Motivation = Free of charge (?) Demonstration : address a real need (?)

Price: Value [€] of the provided service

wipo forum on ip and smes - genève 25.05.2005 1 / 14 dr. serge quazzotti c entre de v eille t...

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