wooga next generation social games
DESCRIPTION
Presentation from a conference talk given by Wooga CEO Jens Begemann.TRANSCRIPT
1
Next genera*on Social Games Jens Begemann: Founder & CEO, wooga
© wooga
wooga – world of gaming 2
Key stats
3 games; 12m monthly ac*ve users on FB
Biggest European social game developer
Less than 3% of users from adver*sing
70% of users are female (age 20-‐60)
About wooga
Founded January 2009
Funding: Founders, Balderton Capital, Holtzbrinck Ventures (total of €5m+)
Interna*onal team of 55 from 14 countries in Berlin
Jens Begemann Founder & CEO
3 Mafia Wars Zynga
Pet Society EA Playfish
5
FarmVille Zynga
FrontierVille Zynga
V1 May 2007 V2
Mid 2008 V3 March 2009 V4
Early 2010 V5 Oct 2010
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
• Invites
• Profile Boxes
• Spam!
• No*fica*ons
• Profile boxes
• Early newsfeed
• Big! Newsfeed
• Requests
• Big! Newsfeed
• No*fica*ons
• Bookmarks
• Newsfeed
• Bookmarks & Counters
• Requests
• Discovery
• Invites
• No*fica*ons
• Who cares?
• Requests
• No*fica*ons
V1 May 2007 V2
Mid 2008 V3 March 2009 V4
Early 2010 V5 Oct 2010
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
• Invites
• Profile Boxes
• Spam!
• No*fica*ons
• Profile boxes
• Early newsfeed
• Big! Newsfeed
• Requests
• Big! Newsfeed
• No*fica*ons
• Bookmarks
• Newsfeed
• Bookmarks & Counters
• Requests
• Discovery
• Invites
• No*fica*ons
• Who cares?
• Requests
• No*fica*ons
V1 May 2007 V2
Mid 2008 V3 March 2009 V4
Early 2010 V5 Oct 2010
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
• Invites
• Profile Boxes
• Spam!
• No*fica*ons
• Profile boxes
• Early newsfeed
• Big! Newsfeed
• Requests
• Big! Newsfeed
• No*fica*ons
• Bookmarks
• Newsfeed
• Bookmarks & Counters
• Requests
• Discovery
• Invites
• No*fica*ons
• Who cares?
• Requests
• No*fica*ons
V1 May 2007 V2
Mid 2008 V3 March 2009 V4
Early 2010 V5 Oct 2010
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
• Invites
• Profile Boxes
• Spam!
• No*fica*ons
• Profile boxes
• Early newsfeed
• Big! Newsfeed
• Requests
• Big! Newsfeed
• No*fica*ons
• Bookmarks
• Newsfeed
• Bookmarks & Counters
• Requests
• Discovery
• Invites
• No*fica*ons
• Who cares?
• Requests
• No*fica*ons
V1 May 2007 V2
Mid 2008 V3 March 2009 V4
Early 2010 V5 Oct 2010
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
• Invites
• Profile Boxes
• Spam!
• No*fica*ons
• Profile boxes
• Early newsfeed
• Big! Newsfeed
• Requests
• Big! Newsfeed
• No*fica*ons
• Bookmarks
• Newsfeed
• Bookmarks & Counters
• Requests
• Discovery
• Invites
• No*fica*ons
• Who cares?
• Requests
• No*fica*ons
V1 May 2007 V2
Mid 2008 V3 March 2009 V4
Early 2010 V5 Oct 2010
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
• Invites
• Profile Boxes
• Spam!
• No*fica*ons
• Profile boxes
• Early newsfeed
• Big! Newsfeed
• Requests
• Big! Newsfeed
• No*fica*ons
• Bookmarks
• Newsfeed
• Bookmarks & Counters
• Requests
• Discovery
• Invites
• No*fica*ons
• Who cares?
• Requests
• No*fica*ons
V1 May 2007 V2
Mid 2008 V3 March 2009 V4
Early 2010 V5 Oct 2010
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
ENGAGEMENT VIRALITY
• Invites
• Profile Boxes
• Spam!
• No*fica*ons
• Profile boxes
• Early newsfeed
• Big! Newsfeed
• Requests
• Big! Newsfeed
• No*fica*ons
• Bookmarks
• Newsfeed
• Bookmarks & Counters
• Requests
• Discovery
• Invites
• No*fica*ons
• Who cares?
• Requests
• No*fica*ons
© wooga
The trend is your friend
© wooga
City building games are a fad 16
0
0.5
1
1.5
2
2.5
3
© wooga
City building games are a fad? -‐> No! 17
0
0.5
1
1.5
2
2.5
3
Social City Disney Playdom
Millionaire City Digital Chocolate
© wooga
Farming games are dead, right? 20
0
5
10
15
20
25
30
0
1
2
3
4
5
6
7
© wooga
0
0.5
1
1.5
2
2.5
3
Farming games are dead, right? 21
© wooga
0
0.5
1
1.5
2
2.5
3
Farming games are dead, right? 22
© wooga
DAU development of Monster World 23
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
2010-04-15 2010-05-15 2010-06-15 2010-07-15 2010-08-15 2010-09-15 2010-10-15
24
Country Story EA Playfish
Monster World wooga
28
New genera:on
social games
Easy, but gameplay-‐depth
Emo*ons
Balancing & Re-‐
Engagement
3 second/minute/hour/day/month mo*va*on
Newsfeed = Player2Player interac*on
Mone*za*on = Progress
© wooga
The future
Real social interac*ons with friends
Deep mul*-‐year gameplay
Connected: PC, tablet, phone
29
Mone*za*on: Gated content?
Brand integra*on?
Synchronous mul*player? Play with strangers?
Core games?
© wooga
30
