WordFes Nagoya 2016

WordPress + JSON-LD

WordFes Nagoya 2016

ver.1.0.0 Kazuya Takami

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Takami Kazuya

h

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WordPress

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p p EC KGIKPI WordPress p WordPress p Schema.org JSON-LD p Google Schemas p Twenty Sixteen p + WordPress p

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EC KGIKPI WordPress

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EC

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KGIKey Goal Indicator

EC 10,000 2%

1,000,000 = 10,000 ( 1 0.02 ) 30(1)

- 1,000,000

KPIKey Performance Indicator 168UU

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l SEOSearch Engine Optimizationl l Social medial l 4etc...

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WordPress

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l SEOSearch Engine Optimizationl l Social medial l 4etc...

()

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WordPress

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WordPress

l l l l l l

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WordPress

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WordPress

l l l l l l

:)

bbPressBuddyPress :)

:)

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Schema.org

JSON-LD

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l SERP CTR

l Schema.org

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Google

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Google Schemas

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Google

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Google JSON-LD

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Site Structure

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h

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Authorized Presence

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h

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Creative Works

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h

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Commerce

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h

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Logo Markup

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{ "@context": "h

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JSON-LD

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"@context": "h

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Twenty Sixteen

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Twenty Sixteen

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hentry

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hentry (microformats.org)

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HTML

l HTMLl l

WordPress

JSON-LD

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Markup (JSON-LD) structured in schema.org

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+ WordPress

WordFes Nagoya 2016

Markup (JSON-LD) structured in schema.org

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WordFes Nagoya 2016

Markup (JSON-LD) structured in schema.org

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Schema.org (^o^)

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Markup (JSON-LD) structured in schema.org

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(^o^)

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Google

l Googlel AMPAutomatticAMPl

Gmail

JSON-LD

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{ "@context": "h

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funcWon testSchemas() { var htmlBody = HtmlService.createHtmlOutputFromFile('mail_template').getContent(); MailApp.sendEmail({ to: Session.getAcWveUser().getEmail(), subject: '', htmlBody: htmlBody, }); }

Google

Gmail

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l Gmaill

https://developers.google.com/gmail/markup/registering-with-google

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WordPress

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WordFes Nagoya 2016

- Google Schemas https://developers.google.com/schemas/ - Google Search Document https://developers.google.com/search/docs/data-types/data-type-selector - Google http://googlewebmastercentral-ja.blogspot.co.id/2015/03/easier-website-development-with-web.html - https://search.google.com/structured-data/testing-tool - schema.orgJSON-LD https://html5experts.jp/miiitaka/17128/ - Markup (JSON-LD) structured in schema.org https://wordpress.org/plugins/wp-structuring-markup/ - AMP https://ja.wordpress.org/plugins/amp/ - Google Email Markup https://developers.google.com/gmail/markup/overview

URL

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